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November 17, 2008 6:56 AM PST

Is new Bond movie antitech?

by Candace Lombardi

Among the many other problems with the latest James Bond film Quantum of Solace, I was particularly struck with its seemingly careless stance on technology.

The latest Bond flick does get those bloody stares right. But what happened to the cutting-edge gadgets?

(Credit: Sony Pictures)

While I know they're just movies, the Bond franchise films--like Ian Fleming's novels--have always been geopolitical snapshots of the time in which they were made.

According to this movie, the British are pinning their hopes on skillful driving and fisticuffs to get the job done, while those dabbling in high-tech solutions to solve world problems are off-the-mark.

As in Casino Royale, there is no Q. Apparently, in this Bond's world, MI6 does not arm its agents with insight and tools from teams of high-tech experts. The few gadgets used are pitifully unimaginative. (CNET News readers wrote in better gadget ideas.)

In Quantum of Solace, Bond has a cell phone he can use to call MI6 and give the name of a potential villain he's met. MI6 can look up the name and send a photo of the guy to Bond's cell phone to confirm it's the same guy. Guess what? I, too, can call a friend, have them look up a name, background, and photo; and have the info sent to my cell phone. So can millions of teenagers.

Bond's cell phone also has an advanced form of face recognition. He snaps a photo, and it can be analyzed within seconds to identify who the subject is. OK, that's pretty cool, but nothing groundbreaking.

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M has a touch-screen interface computer table. She can use it to look at multiple photos and files that she can change the size of or toss to the side of the screen. Was this even supposed to be high-tech, or was it just product placement for Microsoft's Surface computer? I'm pretty sure Judi Dench could do this in real-life with any number of touch-screen gadgets.

Moving on from gadgets, let's talk villains.

It's progress that the Bond films have stopped ethnic targeting, when it comes to bad guys. It was interesting to darkly insinuate that with the United States and China scrambling to control the world's oil supplies, the British may get in bed with unsavory characters to keep itself afloat. And the idea that water is the next hot commodity certainly reflects the predictions many have been making.

But what is the message in making the film's main villain a green-technology entrepreneur? And before you ask, let me assure you that there is no good green-tech entrepreneur acting as a foil. All of the green-tech representatives the villain associates with in a party scene, and throughout the film, are cast in a shadow of suspicion.

Worse yet, the film knocks hydrogen and hydrogen fuel cells as a viable alternative-energy source. While there are many things to consider in evaluating hydrogen as a potential alternative fuel, the manner in which this film does it is just plain silly.

The villains markedly discuss how the high-tech hotel they're staying in runs on hydrogen fuel cells. One comments on having problems with them and refers to "stability" issues.

Eventually, (spoiler alert) one of the hundreds of hydrogen tanks in the hotel---curiously, the hotel was designed to put a hydrogen tank in each individual hotel room---explodes from a crossfire of bullets. This was not a plausible depressurization and explosion into pieces of a hydrogen fuel cell tank that's somehow been punctured. This was a giant fireball explosion the size of a house. It, of course, sends off a chain reaction of gigantic proportions.

As the scene played out, I could hear the groans from thousands of scientists and engineers as they watched years of effort to educate the public--and temper its association of hydrogen with the Hindenburg disaster--go up in flames in just a few minutes of Hollywood magic.

Ironically, many of those groaners probably work for one of the movie's leading sponsors.

Ford, which features its Ka car in a product placement ad throughout Quantum of Solace, is a large proponent of hydrogen fuel. Ford's CEO Alan Mullaly has long been highlighting the company's interest in hybrid electric-hydrogen fuel vehicles. Ford's been testing city buses with 6.8-liter V10 engines that have been converted to run on hydrogen fuel. And, most recently, the hydrogen fuel cell Ford Focus has been making the media rounds.

Given that, the movie's thoughtless hydrogen stance is even more bizarre than having Bond and a sidekick stop the film to do a Gordon's Gin product placement that includes giving the movie audience a drink recipe.

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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Add a Comment (Log in or register) Showing 1 of 2 pages (45 Comments)
by mmntech November 17, 2008 7:07 AM PST
I don't know about anti-tech. Casino Royale seemed like a giant Sony ad to me.
Reply to this comment
by gsmiller88 November 17, 2008 10:28 AM PST
A big Sony and Ford ad.
by mconnect November 18, 2008 1:15 PM PST
So true, In Casino Royale, Bond use Sony Ericsson cellphone, Sony Vaio laptop, a big Marco shot for Bluray disc etc. Well, thats what happen when Sony own MGM.
Also the new Bond actor is not that good either, Pierce Brosnan is way better.
by Firestorm0013 November 17, 2008 7:43 AM PST
Correct, this Bond doesn't really rely on technology as the previous Bonds, which is a double edge sword. I think the Q scenes where becoming more of a comedic break more than anything else.
Reply to this comment
by yelocab November 17, 2008 8:11 AM PST
I never thought we were supposed to take the Bond movies seriously...I prefer the older Bond movies with the slightly over-the-top gadgets, but then they got a little too bizarre. I think there is a way to do gadgets without insulting the audience or being too goofy.
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by vini156 November 17, 2008 8:27 AM PST
I think Quantum of Solace was a big bore. No technology, no intimate scenes (Lol) the camera work is pathetic in action sequences, its really hard to understand whts going on in the scene until it ends. May be yes the new bond movie is antitech.
Reply to this comment
by double_clutch November 17, 2008 8:41 AM PST
I have yet to see Quantum of Solace but I am willing to trade in high-tech for a better spy film. What concerns misrepresentation, films have been doing that for ages. Trucks, which run on diesel, do not explode or burn as they are depicted in films. NOS does not explode either, yet it happens in The Fast and The Furious.
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by trapattack November 17, 2008 8:51 AM PST
Thank you! Finally someone calling out the fact that these gadgets in Bond movies are no longer there for entertainment or hints at a future not yet conceived, but boring product placements that now elude to the sort of things you can already buy. Want to be like James Bond? Buy our new cellphone. Buy this car. What a gip. And that Ford bit is hysterical.
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by MickBurke November 17, 2008 9:24 AM PST
Whaa! I can't get excited unless there's a laptop in the scene!
Reply to this comment
by epross November 17, 2008 9:29 AM PST
I think some of the items in the story and pure Hollywood. Explosions are supposed to be big. Never mind that the fuel normally doesn't burn, etc. etc. How many cars actually explode when they drive off the road yet is happens daily on TV. Never mind screeching tires on gravel roads - it doesn't happen either, yet we hear it. If the audience expects a big fireball so they get a big fireball - it's movie-making 101, deal with it!
On the other hand, the previous Bond films, especially Roger Moore's, were getting very campy and the technology was almost too comical and unbelievable. Want a good laugh? look at the technology in "Moonraker"
I think they are trying to 'reboot' the franchise away from camp. Take a look at the very first (and one of the best still) Bond Films - "Dr No." Bond had very little technology in that. I think a fancy wristwatch that was a gieger counter (if I remember right) and the technology wasn't in the forefront. Question: who is the star of the show, Bond, James Bond, or the gadgets. I'd argue that I'd rather see Bond than comical unbelievable gadgets anyday. And 'Q' (too bad the actor that played him passed away in the original films) but the character was a buffoon! The series didn't need him anymore.

Now that they have entrenched Daniel Craig into the Bond character, they can start to reintroduce some Bond-isms like the gadgetry, the girls, and the shaken-not-stirred routine - as long as they don't go overboard like they did in the '80's and return to camp.
I haven't yet seen Quantum of Solace yet, so I can't comment on the whole Hydrogen angle, but c'mon it's a film not a documentary! It doesn't have to represent truth, vision, or any particular message - it's meant to be entertaining -- and for the masses that wouldn't understand exactly how a hyrdogen tank is supposed to explode anyway -- as long as it is entertaining, who cares?
One has never been able to over-think any of the Bond films, or most any movie for that matter, so why hold this one up to such intense scrutiny? Relax, turn your brain off and enjoy.
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by mattmatt32 November 18, 2008 9:48 AM PST
Actually the geiger counter watch was in "Thunderball". In "Dr. No" the geiger counter was not concealed in any way.
by Grumpypaul November 17, 2008 9:37 AM PST
I saw the movie on Friday. It was fitting that the majority of the crowd was males between the ages of 12 and 16. It was made to appeal to them, high tech or not. Being at the edge of 60, my wife and I left the theater shaking our heads. The tech was lacking for sure, but at least it wasn't just injected for the sake of being able to. The entire movie was a series of 1-3 second snippets threaded together in an attempt to make it seem like a scene.

And yes, a Bond movie should always have over the top stuff. The T&A isn't necessary. Appealing, but not necessary. Somewhat believable story lines, however, should be included. This one missed the boat completely.
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by LandMineHare November 17, 2008 9:57 AM PST
Who cares if the gadgets aren't in there? They announced while making Casino Royale that there was going to be a dearth of gadgets in the new films. Personally, I think it was silly that they always included gadgets. Most of them were useless, or just there as some sort of plot device to pad some time.

I love the Bond films. I own every single one released on DVD, including "Never Say Never". I think it is high time the movies start being more about the character and less about what fancy watch-with-a-laser-and-car-control-and-satellite-detonator Bond is going to go galavanting off with this time.

I haven't seen all your complaints about movies, but I'd like to direct you to something called "Artistic Licensing". They use it in movies all the time, these movies aren't supposed to be factually accurate, and the groaning scientists need to get over themselves. I highly doubt they complained during Batman Begins when the all-powerful microwave-emitter managed to vaporize all the water in the city's pipes but left every human uncooked.
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by tacit November 17, 2008 10:46 AM PST
The new Bond is remarkably tech-free...and that's a good thing.

One of the biggest problems with the old Bond, aside from the poorly-conceived plots and general overall bad writing, was the reliance on gee-whiz tech gadgets. Funny how Q always seemed to have read the script ahead of time, and always seemed to know exactly what gadget Bond would need; it became an overused cliche, like the devious death traps created by the villains (and so marvellously lampooned in Austin Powers).

The Bond franchise became a pathetic joke--a cheap parody of itself. Pointless, gimmicky gadgets--check. Over-the-top villains with barely the IQ of a sixth-grader--check. Scantily-clad women who never quite get undressed to confrom with Americans' weird double-standard about sex--check. Things blowing up for no particular reason--check.

The new Bond forgoes all the silly cliches and all the papering over poor plot points in favor of a real, actual character. And honestly, I think that's kind of cool.
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by halremawa November 17, 2008 10:46 AM PST
lol
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by ginner25 November 17, 2008 11:35 AM PST
I saw Quantum of Solace the day it was released. It was fantastic. I'd rather have a Bond with rippling muscles who can beat his counterparts senseless than a Bond who sends his enemies into oblivion with a single kung fu chop to the back. Seems a tad too farfetched. People who say that the Bond saga is letting go of its imaginative technology, hey people look againnn. Q of S is saturated with high tech technology. Technology of today, reality. Rather have Bond hunting down Mr White than trying to ruin SPECTRE'S hairbrained world upheval plans. Daniel Craig has taken on the legacy of Bond and put it on platform very difficult to go past. He has been amazing in his first two movies. Given Bond a new dimension. As it has a proper storyline and its no more a parody of itself. The Bond girls remain as beautiful as ever. The even get to act nowadays than just sleep with the man and make pathetic crooning calls. Over all Bond is getting better with time and cant wait for the next movie now. I also would like to add that the previous Bond movies were good entertainment for the times they were made in and as time has passed Bond is slowly coming in terms with reality and becoming a character to reckon with.
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by dbackfan638 November 17, 2008 12:43 PM PST
Bond always gave 'Q' Branch a hard time. But used each of the item with delft expertise.
I have been glad to see Bond using his head and broghn to get to the bad guy's!
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by November 17, 2008 2:13 PM PST
Everything blows up in James Bond movies... rocks, trees, cement, steel, nitrogen, air. Alternative energy gets it in several (a solar power plant filled with inert liquid nitrogen blows up in one and a solar power satellite turns in to a death beam in another). Get over it... nobody takes a bond movie seriously... its an escapism movie (thank goodness they still make 'em, the world is too serious).
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by Shawn7676 November 17, 2008 2:32 PM PST
Finally, a couple of Bond films with plausible plots, believable stunts and a lead character that is far easier to relate to. Most old timers will miss the gadgets, the women, the stupid remarks, the comic book villains and the plots that you can poke so many holes into (think women flying planes over Fort Knox drop sleeping gas over a US army divsion of soldiers!). Quantum of Solace is not as good a Casino Royal but certainly the producers have identified the past problems that were killing the franchise and they have steered it in the right direction. Don't compare quantum of Solace to the past, compare it to what out there today. Bourne Identity come to mind.
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by abel87 November 17, 2008 4:39 PM PST
casino royale is supposed to be the 1st of james bond episodes.. so, that's why the tech are not so high as expected.. you can see by the way he is in casino royale, he faithfully loves a girl and does not have any relationships with any other girls, but after the girl in casino royale cheats him, he becomes a player in quantum of solace, and so one.. (the older bond movies are actually newer in story).. so you have to get it people.. about the technology and about his relationships..
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by sstevens69 November 17, 2008 5:44 PM PST
I'm thinking the producers are closet conservatives (have to be in the Hollyweird climate) reflecting on the true motivation behind so-called 'green' entrepreneuers. Why do you think Al Gore is pushing his 'climate change' agenda so hard without scientific facts? He's in it for the profit!!

About time movies started reflecting a little more reality politically.

This is a pretty good flick, btw, but if you didn't see Casino Royale (the latest one, not the David Niven flick from the 60's) you'll be in the dark about a lot of the plot. It's a fast-moving action flick, and this time the bartender infers "shaken, not stirred" when describing the seven martinis 007 has had to an associate.

It's been awhile since I read Ian Fleming, but I believe the past two movies reflect the tenor of the Bond books better than the goofy Roger Moore stuff from the 70's.
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by kksing November 17, 2008 6:01 PM PST
Most 'Bond purists' will tell you that James Bond as envisaged by Ian Fleming do rely on his brawn to get the job done, rather than some high tech exploding pen/watch/phone/belt, etc...

I think in re-booting the franchise with Casino Royale (which was also the first Bond novel), the producers have decided to go back to the roots and have a Bond more faithful to what is in the novels. Contemporary technology would still fit in the storyline, but nothing that fanciful or 'out-there'...

Personally, I like it. Makes the stories more about the character than whichever gizmo is in fashion for the day.
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by hightlite November 17, 2008 8:38 PM PST
you are right in what you are saing. bond needs to think out side of the box, a mcgiver of MI6 if you will. I want more movies like this one.
by tobychoo November 17, 2008 7:02 PM PST
Half the enjoyment of watching a 'new' bond movie is for these so-called gadgets. The other is obviously the top-rate acting and wildly innovative plot structure. Can you tell I'm kidding? This movie sucked. Lombardi is right on here.
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About Planetary Gear

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating in her blog, Planetary Gear. A journalist who divides her time between the US and the UK, Lombardi has written for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com and Gamespot. Email her at CandaceLombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.

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