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October 30, 2008 11:07 AM PDT

23andMe named best 2008 invention

by Candace Lombardi

Time Magazine has named 23andMe, one of the first consumer genetic testing services, its 2008 Best Invention of the Year.

(Credit: 23andMe)

23andMe, named for the 23 chromosome pairs every human has, set itself apart from other DNA-testing services, because "it does the best job of making them accessible and affordable," according to Time.

The company offers a $399 DNA test that includes an ancestry analysis, and a health analysis. The health analysis tests for about 90 predispositions ranging from what eye color you'll probably pass on to whether you're likely to get arthritis someday.

Customers are sent a kit by mail that includes a test tube to spit in for the saliva sample and registration materials to log in online. Once the sample is registered and mailed to 23andMe, customers can expect results in about 4-6 weeks.

The company was co-founded by Linda Avey, a biopharmaceutical industry veteran with a background in biology; and Anne Wojcicki, an entrepreneur with experience in healthcare investing and a Yale University degree in biology.

Wojcicki's husband, Google co-founder Sergey Brin, has an additional reason to be proud of Time Magazine's list. The Tesla Roadster, an all-electric sports car made by Tesla Motors, was named runner-up. Brin has given some financial backing to the struggling company.

Other inventions that made it into the top 10 include Hulu.com, the video-streaming site that legally offers free TV shows and movies online; NASA's Lunar Reconnaissance Orbiter; and the Large Hadron Collider.

The full list of all 50 inventions Time Magazine has named noteworthy for 2008 will appear in the October 31 issue, but it's already been posted to Time's Web site.

Candace Lombardi is a journalist who divides her time between the U.S. and the U.K. Whether it's cars, robots, personal gadgets, or industrial machines, she enjoys examining the moving parts that keep our world rotating. Email her at CandaceLombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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by Hi_Hater October 30, 2008 11:34 AM PDT
Crave huh? lol. There's actually this new phone out called the Krave (motorola.com/krave) that's a flip phone with a clear top. I'm intersted to see how it will compare with the other new phones coming out...
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by alegr October 30, 2008 12:09 PM PDT
Every human has 23 chromosome _pairs_, total 46. Only egg and sperm cells have 23 chromosomes each.
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by candacelombardi October 30, 2008 1:15 PM PDT
Yes, that should be 23 chromosome pairs, not 23 chromosomes. Thanks for pointing this out.
by dave75 October 30, 2008 12:38 PM PDT
So not only will Google have access to all your mental data, they'll now have access to your bio data? Pure craziness.
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by johnqh October 30, 2008 3:28 PM PDT
Are those inventions?

Yes, they are interesting technology businesses. However, when did a video streaming service, or a DNA testing service become inventions?
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About Planetary Gear

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating in her blog, Planetary Gear. A journalist who divides her time between the US and the UK, Lombardi has written for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com and Gamespot. Email her at CandaceLombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.

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