Google's doodles aren't universally popular.
Last week, the Washington Post published an opinion from Justin Moyer, who suggested that history's great names had become "marketing tools."
Of course, it's not just Google that has featured famous people. Apple's "Here's To The Crazy Ones" as is all about a company attaching itself to history's rebels in order to sell a computer.
Still, for Martin Luther King Jr. day, Google offers a simple, peaceful rendition of Dr. King.
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Moyer in his piece wrote: "We'd be appalled if McDonald's used Martin Luther King Jr.'s image to sell hamburgers."
Yet Google's talent in using historical figures lies in the fact that it presents many of whom few have heard. All are treated in the appropriate tone. All allow for a little learning, as well as the occasional book sold through Google's store.
For Martin Luther King Jr., we see doves of peace and King himself. A click on the doodle leads you to learn more.
There are some who have no idea of the vast contribution he made to American history and the essence of peaceful protest.
Though racism is by no means dead, the sheer inhumanity of racial segregation against which he fought would be unimaginable to many of those who didn't witness it.
Time regularly fools us. We can easily feel that the world has always been more or less as we see it.
Doodles such as Monday's remind us that there was an America that was very, very different.