Many of the deeply affected have been standing in line waiting to see how Samsung would attack Apple in launching the Galaxy Note.
So here we were, during the Super Bowl, with Apple fanboys and fangirls lining up in San Francisco.
They have been tempted to desert the fold before in this campaign.
Finally, in this ad directed by Bobby Farrelly, the Apple faithful lose the faith.
Just one look at the Galaxy Note--yes! it has a pen! what a magical revolution!--and they break ranks and utterly lose their mentalities.
If you thought Farrelly's movies enjoyed their over-the-topness, then this 90-second opus will make you reassess your view of ceilings.
At the very least, it's hard to remain neutral about such a neural assault.