There are some who believe American football would be nothing without Vegas.
And the folks in Vegas seem a little unsure who might win Sunday's football game between Green Bay and Pittsburgh. The line is tight and the professionals are sweating in the Bellagio Sports Book.
Fortunately, the Web has allegedly been a foolproof indicator recently of which team will clutch the Vince Lombardi trophy and try not to say "F*** yeah!!" as did San Francisco's Tim Lincecum when his team won the World Series.
The folks at Infegy, which appears to be a sort of CIA of Web activity, say Web chatter in the month before the game has accurately predicted the winning team for the last four years. Specifically, the team that is talked about more ends up victorious.
So Infegy, using a tool called Social Radar, has helpfully released its findings on its Buzz Study blog.
Please have your Vegas connections standing by.
But first let me tell you that this Sunday's big game is not inciting too much social media conversation. Chatter is, according to Infegy, down 26 percent compared with last year's amusement between New Orleans and Indianapolis.
Could this because Pittsburgh's team is about as interesting to watch as a middle-aged man in his pajamas boiling an egg? Could it be because people are tired of hearing about Pittsburgh's quarterback Ben Roethlisberger and his louche nights out and few yards thrown?
Or could it be because the Chicago and New York teams would have made for a far more colorful, footloose affair?
I will leave you to decide these affairs of state. Although I will tell you that Infegy found that the Web was 9 percent more positive about Green Bay than Pittsburgh in January. They did not define this as the Roethlisberger Effect.
Now for the big reveal.
The team that has enjoyed a little more than 2 percent more online buzz in the month of January and will therefore win the championship game is, yes, Green Bay.
Yes, the team with the excellent quarterback from Cal, the team without the lumberingly effective quarterback who went to Oxford. (I believe that's where the University of Miami, Ohio, is located.)
I cannot imagine what might happen if, for once, the Web chatter proves to be wrong. No, the Web is never wrong. Is it?