Can a symbol of frustration be turned into a signal of style? Can a visual aid that suggests something might be seriously amiss turn into a chic magnet?
I ask this important question because one enterprising marketer believes that if you are geek chic-forward, you ought to be wearing Apple's Spinning Wheel of Doom.
Should you not be familiar with this wheel, it is sometimes referred to as "the beach ball of hell" or, by the extremely naive, the "swirling rainbow circle thingy." Apple itself refers to it as the "spinning wait cursor." Whatever you choose to call it, it's something that tells you things aren't quite right with the world.
Which is why I am rapt in wonder at the thought that this symbol might turn into a fashion statement that supersedes the faded gray T-shirt, or even the company-logoed polo.
Floyd Hayes, a self-styled guerrilla marketer and all around box-free thinker believes that wearing the Spinning Wheel of Doom on your lapel, polo shirt, or, indeed, bottom, will signify that the chicness of your geekiness is entirely up to the nanosecond.
In fact, in marketing the Spinning Wheel of Doom Button, he offers the tantalizing tagline "Geek Chic just got Chic'er".
You might be wondering just how much you might have to pay in order to beef up your geek chic. Well, it's cheaper than anything you can buy in H&M.
A mere $1.90 secures you the opportunity to bring a little color to your wardrobe and a little flair to the crumpled look that normally gets you through the week. A mere $7.70 secures you the six-inch version. And who could not desire a six-inch version of something so vibrant?
Hayes is no stranger to daring acts. He was the brains behind Twipple, an attempt to propagate random good deeds around the Twittersphere. He has also previously ventured into the world of buttons with SeksiSpamButtons, artifacts that celebrated the finest subject lines from porn site spam.
His new venture, perhaps knowing that Apple is feeling a little tender in these current times, avoids mentioning the word "Apple." However, we all know what's being sold here, and I am sure there will be an avalanche of orders.
How soon before Hayes offers buttons with signal bars that move up and down when you touch them?