With one leap, he leaves followers in his wake. With one tweet, more than 122,000 followers come to his fingers. Until I finish this post, when it will be at least a few thousand more.
Yes, LeBron James, he who used to laugh at how other NBA players post their latest on Twitter, has now succumbed. He has created Twitter.com/KingJames, a feed which, before it had even been fed, had 45,000 followers.
At around 1:30 p.m. PDT Tuesday, the man who would be king finally tweeted. And the followers kept coming to his court.
For those of you who have been too engrossed in Russian spies and Wall Street lies to care sufficiently about James, he has, since July 1, been pressed by several teams to choose where he might park his crown this coming NBA season.
The Cleveland Cavaliers are appealing to his heart with hometown fervor and to his pocket with an ability to offer more money than anyone else. But James might have become aware that, for all the marketing that has been done in and by his name, he hasn't actually won the NBA championship.
The King's crown has, indeed, no jewels. So he is accepting entreaties from the Chicago Bulls, the New Jersey Nets, The Miami Heat and, most definitely not from Oracle CEO Larry Ellison, who might soon own the Golden State Warriors, but has far too much of a mess to clean up first.
James' appearance on Twitter coincides with a merciless Twitter campaign, paid for by the NBA, promoting his kingly name.
Naturally, those who understand that major news is more likely these days to appear on Twitter than anywhere, will be wondering about the timing.
They will conjecture whether James will choose to tweet his vastly important decision, rather than do something as mundane as give a press conference or shoot white dust through the roof of NBA headquarters.
James himself, in his first teasing tweet, claims that it was New Orleans' guard Chris Paul (Twitter.com/oneandonlycp3) who persuaded him to enter the New Microblogging World.
"Hello World, the Real King James is in the Building 'Finally.' My Brother @oneandonlycp3 gas'd me up to jump on board so I'm here. Haaaa," he offered.
Though this is the first official foray by James, his elbow has already ventured where the rest of him has not. Since it began hurting him in the playoffs, Twitter.com/LeBronsElbow has been offering pointy and pointed depth. Sample tweet: "I just asked LeBron if we are signing with the Knicks and he said 'I should probably stay in the NBA'...I agree."
The Elbow has, however, been silent since May 15. Which leads me to believe all the more strongly that before James tells his Mom, his elbow or anyone else, he will reach for his cell phone and tweet that he has, after all, decided his future would be best served by being as close to Kobe Bryant as possible.
Yes, LeBron will tweet his intention to join the Los Angeles Clippers. His next tweet will read: "Jus' Jason Kiddin'."