Google to air ad during Super Bowl?

Perhaps Google CEO Eric Scmidt's tweet said it all.

"Can't wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said 'Hell has indeed frozen over')," he wrote Saturday.

This tweet appears to be a response to speculation by John Battelle, founder of Federated Media Publishing, that one of the world's most ad-diffident companies would be running a brand ad during the Big Game's third quarter. (Kickoff is just after 3:20 p.m. PST Sunday on CBS, publisher of CNET.)

Battelle believes that the ad Google will run is called "Parisian Love." It's a sweet tale of searching for love and finding it--without ever leaving the comfort of your laptop. He also kindly pointed to a 2006 Schmidt quote that described brand advertising as "the last bastion of unaccountable spending in Corporate America."

(Credit: Screenshot by Chris Matyszczyk/CNET)

Brave words, indeed. However, now that Google is seen to be an extremely large organization with more tentacles around your life than any of your ex-lovers (or even all of them put together), it seems that the company may be appreciating the value of certain things you can't quantify in a very neat ledger.

You know, human things. Like impressions, feelings, and opinions. Perhaps the time Schmidt spent on Apple's board might have persuaded him of at least some of these nebulous concepts.

[davidleew]

funny..this ad..and today is Truffaut's birthday

[eltoro2827]

i did the exact searches in bing and got either the same results or better.

[PineappleUnderTheSea]

He googled all the wrong things: very first thing he should have googled is, "how to be rude like a Parisian".
The second thing should have been, "Where do I go to worship at the altar of Jim Morrison"

[b00dah]

Ok, I get it... the Google search engine has grown with us in every corner of our lives. If we need it... no matter what "it" is... you just Google it, and there you have it. The one answer for all of lifes questions... Google. Loosely translated... Total World Domination. Period.

Yo Stevie Jobs!... your thoughts? Evil?

[atare]

If you truly believe that is the case, then don't use Google.

Google is a choice. Period.

[b00dah]

"Lighten up Francis" ;-) It was somewhat of a joke.

[eltoro2827]

google is trash.

[sssterno]

If you are a cop for the City of LA you will soon be forced to use Google. With all its security problems.

Google is not a choice here. Period.

[sharmajunior]

LOL, google this at the super bowl.

[mackenziepricee]

I would be scared of Bing if I were Google too.

[trmcclure]

I wouldn't, bing is much less useful, imo. and google's plain interface keeps everything nice and clear

[eltoro2827]

not really. google is aged...your the same type of person that says the iphone interface is dated and needs an update. make up your mind.

[xarophti]

sort of a non-story, if you ask me. They're going to do an ad during the Superbowl. So are half the beer brewers and junk food companies in the country. Big deal. Every time I turn around I see one of those stupid Bing ads.

[AySz88]

Blegh; I hate the note on which this article ends -- just dripping with unwanted sarcasm and argument via peer pressure.

To Google's credit, if that ad indeed runs, I'm glad they're promoting warm fluffies instead of the action/dominance/sex/loudness that most Super Bowl marketing seems to be stuck on. It's just as much a promotion of that as it is of Google's brand. (Indeed, a lot of Google's ads seem to almost be pushback against today's annoying stereotypical ad.)

(Also glad it's not absurdly unrealistic - two clicks, middle-of-page results, etc.)

[EvanSei]

now that Google is seen to be an extremely large organization with more tentacles around your life than any of your ex-lovers (or even all of them put together)"Yea that seams about right, I use google wave, I use google docs (at times) I use google voice for all my calls and texts, I use Picasa for my pictures, sketch up for my 3D modeling, earth and maps for my directions chrome as my browser, sites for my webpage, you tube for my entertainment and gmail as my primary and secondary email, if google goes bad I am in big trouble

[urbestestfriend]

well said. I, as I'm sure many, many others are in the same boat. Go Google! Keep up the great work!

[lmasanti]

I saw it! (just google it, "ad google superbowl" in Bing!)

Is a girl in short red pants running towards a big-boss screen with a hammer... and falling in love with the image when she sees the Nexus in the screen...

[AndroidFTW]

I hope they are doing it just to say , Look Steve...we are NOT backing down. In fact we are sticking it to you big boy !
Same as they did with mutitouch ; )

[AndroidFTW]

Loving my new multitouch Google Maps with new scale bar , terrain layer , compass label , traffic with labels , distance & heading and measure.
All works in navigation mode too. Did I mention it`s all free on Android ?

[AndroidFTW]

Jobs has become the guy in the 1984 ad. I really hope Google remakes that ad with a likeness of Steve in it. Apple...the Walled-Garden of walled -gardens.
No shortcuts , no widgets , no folders , banned words , can`t change browsers. Can`t buy an MP3 from Amazon MP3 , MULTIPLE BANNED Google apps. and on and on.
No wonder Leo , Linus , Woz , Molly and others have gone Android !

[monkeyfun14]

Lets stay on topic please.

[ckh1272]

He can't ever stick to the subject monkeyfun14, even when it is about his favorite company.

[ckh1272]

@AndroidFTW--Speaking of censoring,
http://www.huffingtonpost.com/2010/01/25/nexus-one-censors-swear-w_n_435166.html

[codynews]

Your comment is so comical, and shows why the iphone is doing so well. You're so in the minority in your thinking that it's hard to even explain.

No shortcuts? Isn't that what each app icon is? Touch it, app loads. Seems easy to me.

No widgets? ***? Why do I want 'widgets' on my phone. I have ever app I could possibly want available.

No folders? WHO F'ING CARES! I mean, do you think 99.9% of phone buyers think "Hm, I wonder if this lets me access folders". Saying "no folders!" seems like your grasping at straws.

banned words? Really? Which? I can type, see, etc. any word I've tired.

Cant change browsers? Apple is trying to keep a consistent UI on their phone. Since the iphone web browser is by far the best phone browser I've ever seen, I'm not sure what you think we're missing

Amazon MP3? Unless Amazon uses some proprietary DRM (and if so, blame Amazon, not Apple), I'm not sure why you couldn't buy the MP3 from amazon and load it up in itunes. And seeing as itunes has every song I've ever tired to find, I'm not sure why you'd need amazon anyway. Or just buy the real CD on amazon (or anywhere), and rip to mp3 with itunes and send to the iphone.

No wonder all the people you mentioned (4) are going to Android. Congrats. That's some user base being built up!

Cody

[winlin747]

upload date on the video is like 2008 it is old. I agree with AndroidFTW google should do a 1984 ad remake.

[apostasyusa]

Google Rocks!

[slimpsy]

Google has become an everyday thing for ever web surfer alike. World Dominance? Maybe. But they are also one of the Top Pick employers in the World. People would kill to get a job there, its like a country club that pays you allot to hang out there. They are so successful because they treat their people like kings and queens and inspire innovation and creativity. Not like some companies that treat their employees like curbside garbage. I think most if not all of us use google applications or the search engine daily. I probably do at least 30 searches a day on google.

If they want to throw up an ad then have at it.

[b00dah]

Well put.

[sssterno]

You do 30 searches a day on Google. You have a tasty profile at both the NSA and PRC. Amazing how many people once thought Microsoft was a positive force in the industry.

[pouque]

You mean Stupor Bowl. Why do otherwise intelligent people watch that tripe? Because you can't get live coverage of the wars in Iraq and Afghanistan? Can't watch bodies getting blown to bits so you have to settle for troglodytes bashing the crap out of each other?

[SFGIANTS]

So because you don't like football, that makes everyone who does unintelligent? Yeah that statement isn't ignorant at all, I could totally see why you think your so smart...

[queticomn]

Does anyone really care!

Roflm**o!

[jessiethe3rd]

Personally why does the owner of the largest search share need to advertise it's engine? Is it losing marketshare?

[sssterno]

Perhaps Google will announce that every viewer will soon be profiled at the National Security Agency.

[JavaMan09]

I just saw it!! great add!

[kmtkr]

Let me see if I have this straight....

What the add tells me is - if you live in France and your job is writing crib assembly instructions, you have no use for Google.

Works for me...

[dirkmonson]

Bing may be the "decision engine", but Google is your "life engine." It's there when you need it, providing you the answers to the most bizarre questions you can imagine. Google, in a sense, has become that friend that's always there to help.