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January 6, 2010 11:34 AM PST

Howdy! A social network for cowboys

by Chris Matyszczyk
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It used to be said that mamas shouldn't let their babies grow up to be cowboys.

In olden times, mamas were right. A cowboy's life can be lonely. You often commune more with animals than people. And then there's the problem of riding a horse in very tight Wranglers.

However, these days, cowboys don't merely pick blackberries, they send raunchy texts on them, too (on BlackBerrys, that is). So some enterprising bejeaned geniuses came up with CowboySyndicate.org.

It's an odd choice of name, sounding as if John Wayne and Marlon Brando had gotten drunk one night and merged their family businesses. Indeed, it's an extension of an already existing marketing company run by Chris and Kelly Cooper. And, disappointingly, not Gary.

This husband-and-wife posse told the Austin American-Statesman that they recognized a need for cowboys to be cowboys in their own private online saloon. Their common interests Chris Cooper described as "rodeo, equine interests, music, fashion, agriculture, and so on."

Cowboys are social networkers,too.

(Credit: CC Greenbroke/Flickr)

However, this isn't your mama's cowboy world any more. Chris Cooper described his network's vision as the "New Western Order." Which might, for all I know, refer to a military coup cowboys are ready to stage in Texas.

The membership appears to have taken to the intimate exchange of online chatter. But far more interesting to the noncowboy are the topics that the site covers. Goat tying, for example. And the incomparably descriptive "mutton busting."

Kelly Cooper told the Statesman that participation comes from parts far and near: "Our members range in age from 16 to 75 and hail from all over the world--the U.S., Canada, the U.K., Japan, Sweden, Australia, France, and more. All of our members, no matter where they come from, have a love for both Western and mainstream lifestyles."

While you contemplate the main differences between "Western" and "mainstream" let me tell you that on the CowboySyndicate forum, you'll find a lady cowboy poet, who helpfully explains: "Can't call myself a cowgirl poet because I write most poems in the male gender." You'll also find cowboy DJs and even a discussion about the Trail of Painted Ponies. You know, those cute figurines of horses on your mama's mantlepiece.

I could find no postings from cowboys who were looking for someone to complete them, but I feel sure that CowboySyndicate will be an important forum for the future development of a culture whose values have had such a profound effect on recent world history.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by kieranmullen January 6, 2010 1:04 PM PST
Someone trying to reinvent the wheel? Perhaps they should try facebook. I don't think this site will every become that big.
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by Mr_fleabite January 6, 2010 1:59 PM PST
If you're just getting into Mutton Busting or would like to know its history in the US you can be sure you'll need all the help you can get!
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by mcsaddle January 7, 2010 11:12 AM PST
Say howdy pard! The first thang tells me ya'll are clueless about working cowboys is your comment about tight wranglers ..... phooey ........ Wrangler Cowboy Cut jeans are just the opposite but yew wouln't know that anymore than you'd know that real working cowboys, cowpunchers and buckaroos have always had a social networking site or sites such as the local arena bar, the roadhouse, the restaurant at the sale yard or the cowpunchers reunion rodeo, not to mention Whiskey Row on payday saturday nite!!!!!!!! Facebook .... git real pard ..... face to face 'r forgit it and hey you non cowboy writers start callin' 'em "cowboys" like they are or reel "cowboys" or rodeo "cowboys" or feedlot "cowboys" and save cowboys fer them than earn a livin' punchin' cows!!!!!!! And another thang ... them outfits i've worked, well they ain't many camps got line power let alone a phone. And with 4 kids and wife on $650.00 a month who can aford satellite ...... MUTTON BUSTIN' ..... REAL SHOOTIN' WARS WERE STARTED OVER SHEEP ... PHOOEY!!!!!!!!!!!!!!
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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