In these modern times, when people hear the word "beard," they sometimes think of someone being used, perhaps unknowingly, to cover up the sexual orientation of a friend.
However, once anyone under 20 sees this series of public-service announcements from LG, in which James Lipton from "Inside the Actor's Studio" attempts to be a good companion to troubled teens, they will, hopefully, think "beard" before sending a text featuring a picture of their private parts.
You see, LG did a little research and discovered that nasty or sexually explicit texts weren't being sent so much by bullies, but by "tabloid teens." You know, those who might have helped Yahoo's business enormously by trying to find every last piece of information about Tiger Woods' alleged missteps with various misses.
Such teens believe that gossip is their source of influence and social power, but it doesn't necessarily yield the finest of results. Which is why LG would like the rapidly typing youth to "give it a ponder" before they send, as Lipton so sweetly describes it in one of the spots, "a pic of your junk."
In an attempt to help, Lipton gives them his beard for them to stroke. On their own faces, you understand.
The spots have a tough task, as they are asking kids to don Lipton's famously ephemeral facial hair in order to adopt a little temporary maturity at a moment of some excitement.
But LG is still determined to knock a little sense into these people wherever it can get to them.
The rather lovely Give It A Ponder Facebook page has delightful entries from, for example, a lady called Lynn Hood who says, "Oh, that I had a beard this magnificent to stroke while I ponder." And, the GiveItAPonder.com site offers even more amusement.
U.S. teens together apparently send 20,000 texts per second, so one can only hope that this delightful campaign puts at least a tiny dent into their craniums.
Once it makes some intelligent inroads with teens, perhaps LG might try to influence the poor judgment of politicians. Perhaps, indeed, LG could get the folks on Capitol Hill to text us their thoughts and receive our approval before they ever articulate a single word in public. Just a thought.