New Apple ads to Verizon: Can Droid do this?
It seems that Apple doesn't respect Verizon's Droid phone quite as much as it does Microsoft's PCs. But two new ad spots, launching Monday evening, come as close as Apple has done thus far to directly attack the allegedly do-it-all robotphone.
The Droid, you see, went after Apple in its teaser campaign with some telling remarks and the hearty claim that Droid does what the iPhone doesn't. Then Verizon decided it would be fun to knock both the iPhone and AT&T's spotty 3G coverage with its "Misfit Toys" concept.
AT&T has already replied by hustling a hastily-dressed Luke Wilson into directing a few resentful pins at Verizon's effigy. However these new ads, while entirely in keeping with the iPhone tone and style, end with a line that expressly assaults the doings of Droid--or rather, its alleged non-doings.
Both ads focus on the iPhone's ability to allow you to use voice and data capabilities simultaneously over the AT&T network. By asking gently at the end of each spot "Can your phone and your network do that?" Apple is bursting what it sees as the inflated stealth bombing that accompanied the launch of the Droid.
Apple iPhone Ad - Did You See My Email? from Arik Hesseldahl on Vimeo.
Apple iPhone Ad - What Time's The Movie? from Arik Hesseldahl on Vimeo.
These ads don't mention the Droid or Verizon by name. But the fact that Apple has decided to address its rivals, however obliquely, suggests that one can look forward to more accusations, more bickering, and more attempted one-upmanship.
'Tis the season of goodwill, after all.
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET. 





FYI, I don't think these ads are valid anyway because AT&T would drop your call way before you even think of firing up Safari.
On your other point: Try mapping somewhere on any phone with a frantic family member in front of you in an emergency. The problem is not the phone call, but the frantic relative.
Nice try troll indeed, Chris.
Trouble is, in a 30-second spot, you don't always notice that disclaimer for the maps, which makes AT&T look really bad.
Texas said they were going to succeed a few months back and become their own country. I don't know about you, but I say let them go. :)
And when they become their own country and are finally able to build that border fence they've been obsessing over, they can keep going and build a fence around all their borders. Not that anybody from the other states are ever going to want to get in.
not sure, but I think it was because someone is from TX, but regardless it's pretty funny.
There are a few good people in TX, but my only question now is since we didn't give it to Mexico 9 years ago (a colossal mistake that nearly ruined the world), can we now arrange to have it permanently hermetically sealed so noting in there can ever get out again? If so,round a few of the more prominent problems up (like Dick) and jam them in there too before we do the deed. We won't ever have to worry about TX soiling the rest of the country again. :)
It must suck to have one in an area with no coverage, where I live and travel it has excellent coverage. Luckily we don't all live in NY or SF.
I do QA for Roger Canada and we get to try A LOT of phones. And I am sorry but the iPhone kicks every other smartphone in the rear! Some come close but, well, Android is not quite up to speed yet. Windows Mobile is plain terrible. Only Blackberry is still the best alternative but, it's not always easy for the ego to admit but, the iPhone is the clear leader!!!
Cmon, first off- who wants to actually make a voice call anymore? Everyone I know uses text 98% of the time at least. And if they do happen to actually call someone, they're not going to be surfing the web or checking e-mail at the same time.
That's a pretty lame comeback Apple/AT&T...
Those who want to relay info to someone quickly call them and talk. If you want to get some info to a lot of people at once yeah a mass text works great. Some of us hate mashing our thumbs on a tiny screen or absurdly small qwerty keyboard. It's faster to call and say:
-Movie is at 7:10 6th and Main theater you in?
-yeah
-cool see you there.
So if this does work in iPhones through the AT&T network alone, it's obviously a 3G or better function and not universal to ANY iPhone. Bummer for older iPhone owners.
Window Mobile phones may get joked a lot, but they actually do everything. However, the Droid commercial was awesome- I hate the snobby iPhone commercials.
But you do bring up a good point. Simultaneous voice and data is not possible on GSM EDGE, only on GSM 3G.
And I'd argue the whole viewing emails thing while on a call, but I'll let that one go.
It amazes me how ignorant people keep repeating the claim about every iPhone user having to worry about calls being dropped. The truth is that I don't have any more dropped calls than I had with my RAZR before this or the various Nokias and Sony Ericksons I had before that (on several different phone networks). From what I've read, AT&T truly might be overloaded in NYC and San Francisco, but most of us don't happen to live or work there, so it's irrelevant to us for the most part. I'm sure it's a bummer for people in those areas, but I'm also sure that AT&T is smart enough to be bringing new capacity online as soon as possible. For most people, the "dropped calls" thing is a total red herring.
I couldn't care less what phone you use, but it makes you look ignorant to pretend that data use while on a call isn't important.
First off:
SIMMA DOWN NAH
Secondly:
I wasn't arguing the usefulness of doing emailing while on the phone. I'm arguing that you can do it on the Droid too. Even with no reception (aka underground in the subway) I can read/write/label/archive emails while heading to work.
THAT is my argument. Next time calm the hell down before you fly off the handle on someone.
Of course you think people would not do that, but that's because you never think of doing it. And you don't think it because... well, because you can't do it!
Oh, and one more thing: I never worry about the call getting dropped. I guess I am blessed by living in a city with good coverage and far less people clogging the network, but still it's never in my mind.
Yeah...
You guys who are trying to be cool by calling the iPhone uncool are really pathetic. It's amazing how far some people go out of their way to not understand.
(Also, AOL Instant Messenger is still the most popular IM service in the US. Can you believe that?)
(Also, AOL Instant Messenger is still the most popular IM service in the US. Can you believe that?)
Then again, I guess its just not a big deal for me since I'm usually texting and not on the phone anyway...
On a different note: it's good to see the Google Android OS getting some good marketing/press.
As to the speed of the networks... see this video: http://www.youtube.com/watch?v=r9YGvLHvUxQ
The Droid does have multi-touch, just not in any of the native applications... and honestly you (and everyone else that uses this argument) make it sound like the phone can't zoom at all...
I would have to say that the Droid is an equal competitor to the iPhone and it really comes down to preference. That, and if your an techno-idiot then the iPhone might be slightly easier to use.
ps: Verizon should be careful when poking Apple about the iPhone as they've already stated that they would love to have it on their network.
Where did you hear that? It's been widely published that Apple approached Verizon first and Verizon said NO ( http://www.theregister.co.uk/2007/01/30/verizon_turned_down_iphone/ ). Hopefully it stays that way.
As for being heavy, it's not overly so, although definitely more than an iPhone. Regardless, I'd rather have the extra weight of the keyboard than not be able to type easily on a light-weight phone.
In a way it picked both, If you want the physical keyboard, get the droid. If you want touch keyboard only, get the droid eris. Personally, I'll stick with my Touch Pro2, great phone and does everything I need it to.
sidenote at main article, Chris I wouldn't say that Verizon was knocking the iPhone with the Misfit toys commercial. It seemed more like they were saying the iPhone was a good phone that was a misfit due to At&t.
Yeah, I woud think that you would say that, but it is more like grabbing the brass ring.
So you're saying that's how an iPhone user pleasures himself?
No surprise that you don't understand the phrase.
Based on the story and the comments here as a response, it would appear that the ad turned out to be more of an embarassment for Apple. :/
@Perry_Clease:
"Grabbing the brass ring." That's a reference to old carnival rides on the carousel in which peopl would use sticks and lean out from the ride to try to snag brass rings from the overhanging canopy in exchange for prizes. Frequently this would result in the rider falling and causing great bodily injury to the point where this practice was banned as an unsafe and unwise activity.
Are you SURE you want to suggest that this is a GOOD thing for Apple to be compared to?
(disclosure: Still on my first year of my 2 year iPhone/AT&T contract, with a pretty decent call completion rate of 65-70%).
Really, what a piece of turd.
Android on TMo...works for me.
- by NikEst November 23, 2009 8:46 PM PST
- I have the LG Envy (yes, the first one), and I can be on the phone and sending a text message, although why I would need to I will never figure out. I also fail to see why I need my email in my pocket. We could solve all this tussle if people just realized that connectnedness is not that important.
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- by jimmyhoops November 24, 2009 12:32 AM PST
- You may shun connectedness, but that's not most of the rest of the world. Device convergence is the future regardless of wether or not those features are useful to you.
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Showing 1 of 4 pages (203 Comments)Before being blasted as a technophobe, I am a software engineer who doubles as the IT person for a small development company. Despite all that, I get my job done well without my email in my pocket.