It seems as if Verizon Droid's avowedly male positioning will now include finger-pointing, high-pitched taunts, and echoes of "na-na-nana-na".
Apparently, the ad says the Droid "swaps semi-functional, giggling-brat-vanity for a bare knuckle bucket of does."
One can never have enough buckets of does in this complex life. And it is refreshing to see someone spending $100 million in an attempt to take on the prom queen of cell phones.
However, these ads heap pressure on the Droid to perform as a phone and, indeed, as an item to be seen with.
Functionality can only take one so far. Somehow, I recall General Motors being the brand of supposed functionality. And that didn't quite, well, function for the company as things turned out.