iPhone vs. Droid: Toy boy vs. boy's toy?
Perhaps you are impressed with pilots who stealth-bomb unsuspecting parts of America. Like Texas.
You know, the pilots who frighten horses while delivering an explosive new device to American soil--the Motorola Droid. Well, perhaps, then, you are male.
Somehow, viewing Motorola's televisual covert activities leaves one with a troubling instinct that the Droid brand will be somewhat different from the iPhone. Somewhat more male, to be precise.
One of Apple's most brilliant and constant talents is to make its brand and the design of its products appeal equally to both sexes.
Apple's music is often sung by women. Apple's humor, in, for example, the "Get a Mac" spots, is the sort of subtle digging that makes men feel clever and women feel relieved that they don't have to spend even 30 seconds with a belching oaf.
In many ways, the Apple brand is the perfect toy boy. Looks young and lovely, lots of wit and versatility, and has just the right amount of muscle for other men to admire.
The Droid, on the other hand, seems to be setting itself up to be the peculiar love child of a union between Chuck Liddell and The Rock. It's strapping on its parachute and it's ready to thrust a fist in your face and a bomb into your back garden.
Is it any wonder that the cowboy in this new Droid spot stammers: "What in the world is that?"--as if he has just set eyes on an alien monstrosity whose GPS is on the blink?
The Droid, so far, is so male that the horses have bolted and the natives are in shock. It's a pillager that has already gouged vast craters out of American soil.
Will women gravitate to its charms? Or is Motorola carving an image for the Droid that consists entirely of chewing tobacco and gunning to the top?
Can a boy's toy take on the toy boy? Can one possibly wait until Friday?
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET. 
Droid = stealth = for real men
i guess
As to the Droid v iPhone, I see it in a different light than toy-boy-toy. I see it as a left or right or right brain thing, one phone for tech types and the other for artists. As to me being left-handed/right-brained, although a bit ambidextrous, I prefer the iPhone. However, I don't begrudge those who want the Droid or some other device.
Seriously. I normally just close my browser every time I see the "Technically Incorrect" header. Multiple times a day I'm annoyed I wasted a few seconds being lured in by an interesting sounding title only to find it's this rubbish. I'm seriously considering removing CNet from my iGoogle because of it.
Found this also: Apple hired away Moto engineers from Moto to work on the secret iPhone project.
One could say that not withstanding all the emotional children who love to post on these blogs, that both the iPhone and the new Droid phone are possible because of the years of Moto technology expertise.
The real workers (the engineers and software geniuses who invented cell phones and made the cell phones work from Moto) did not screw up their business practices or marketing practices or long range planning responsibilities and did not cause Moto to lose its lead in sales.
you`re an idiot, go back to your rickshaw
saying something in your mind is stupid? sorry dude! it's freedom of speech and I'm happy that Apple doesn't control my life :P
what is the meaning of discussion? to express your opinions; right? :P
Who says a woman might not like that ad? They aren't all little wussies you know.
The ad seems purely about this being some big new thing that may be too much for anyone, you need to discover and tame this beast!
what the h*** iPhone ads are you watching? I've never felt more emasculated in my life than I have watching an iPhone ad, except maybe when viewing a tampon commercial.
"what the h*** iPhone ads are you watching? I've never felt more emasculated in my life than I have watching an iPhone ad, except maybe when viewing a tampon commercial."
No, you were saying that iPhone ads make you feel emasculated. There's a serious problem if an ad with an anonymous finger launching apps on a cellphone cause you discomfort and insecurity. Maybe you should see a therapist rather than pout online over a pro-Apple columnist's post.
And assuming it's true that Motorola's ad campaign is (and will be) deliberately slathered with testosterone, that could just mean that they're planning another droid model that's aimed at women. That strategy is easier to pull off than the balancing act that Apple works so hard at. And I hope it works -- I'm an Apple fanboie, but competition is good for everyone.
Just because a very competitive phone finally comes to the market has more features and better specs than the iPhone you make it a Man vs BoyToy article.
CNet. You need to seriously look at your writers. They have their heads so far up Steve Jobs ass they should all be considered BoyToys. Both Male & Female journalist's (for lack of a better term).
CNet has become an Apple biased site when their articles used to be unbiased. Now it's like our political system with the Dem's vs Repub's.
Pathetic article that is based on getting buzz words for hits.
Cnet you suck these days.
I do agree the headline and content of this article (and much of what Cnet produces) is transparent trolling for traffic. But like it or not, that's the way the game is played when advertising is the main source of revenue. Virtually every "news" site I visit plays this game, up to and including CNN and Fox. The more lurid the headline, and the more hyperbolic the article's premise, the better.
Hate to break it to you, but Android will not fade into the background. It's a roaring bull that's charging forward. Android 2.0 is already being used as the OS by some of the biggest names in smartphones, about to release models with mind-blowing specs and custom GUIs the iPhone users only wished Apple would let them have.
By 2012, it's predicted that it'll pass the iPhone in marketshare.
By Gartner, you didn't say.
The same Gartner which suggested, back in October '06, that Apple abandon the computer hardware business and license Mac OS X to Dell -- a suggestion they made two days before Apple reported record 4Q results.
The same Gartner that predicted, back in August '06, that "Vista will be the last version of Windows that exists in its current, monolithic form. Instead, Microsoft will be forced to migrate Windows to a modular architecture tied together through hardware-supported virtualisation."
The same Gartner that predicted, back in July '07, that "critical malware aimed at the iPhone will appear within weeks of its release."
The same Gartner that predicted, back in 2002, that by 2008, "the typical desktop computer will have 4 to 8 CPUs running at 40 GHz, 4 to 12 gigabytes of RAM, 1.5 terabytes of storage, and 100-Gb LAN technology. By 2011, processors will clock at 150 GHz, and 6 terabytes of storage will be common."
Yeah, that's a rock-solid prediction you've got there.
Perhaps, but most likely not. You forget that RIM and Apple are still taking the market by storm.
http://arstechnica.com/apple/news/2009/11/dutch-hacker-holds-jailbroken-iphones-hostage-for-5.ars
*blink*
WTH?!
I'm interested in getting my hands on one to see just what it can do for myself. No videos needed please. When dealing with gadgets if I didn't see it right in front of me and I didn't cause it, it's all theory.
I want to get paid for expelling waste from my rectum. The article refers to a Motorola commercial?
"Somehow, viewing Motorola's televisual covert activities leaves one with a troubling instinct that the Droid brand will be somewhat different from the iPhone. Somewhat more male, to be precise."
I must have missed seeing any mention of motorola or its logo anywhere in this commercial. I suppose the myTouch 3g commercials are for HTC then.
Though Apple is a pain in the asterisk for maintaining such a stranglehold on the iPhone, the real thing holding it back is AT&T. If Verizon could sell the iPhone and every Verizon user had to decide whether they wanted to purchase an iPhone or a Droid phone, the impact would be so severe on the Droid market that Droid would fail, whether it was a better device or not.
Heck, if Verizon could sell the iPhone, I'd pay the early cancellation fee and join the millions of other iPhone users who would leave AT&T if it weren't for the iPhone.
http://www.theiphoneblog.com/2009/10/01/iphone-owns-40-admob-network-usage/
- by davidmcelroy_dotmac November 4, 2009 11:11 PM PST
- Fanboy nerds expressing opinions about the effectiveness of advertising is pretty hilarious. As I've read comments about this ad tonight (here and elsewhere), I realize again that people think that evaluating a commercial is like saying whether they like a movie. Yes, nerds, the commercial has some elements that you'd find exciting in a sci-fi film. That does NOT mean that it's a good COMMERCIAL. Even if you think it's cool -- for whatever reason that has nothing to do with logic -- it doesn't mean that it will sell the product to normal people. This ad is designed to appeal to the nerd demographic that already thinks the Droid (and Android in general) is great. It's horrible advertising, because this ad (and the teaser spot that Verizon started with) are completely unintelligible to normal people -- the great unwashed (non-techie) crowd that a phone needs to survive long-term. Yes, this thing will sell by the bucket-load to you guys in the beginning, but normal people aren't going to be attracted to what the brand is coming to represent. It's terrible marketing.
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