The jingle competition held recently by Microsoft must be tattooed to the tips of your tongues.
For those who might have been attending a serious yoga retreat at the time, a man called Jonathan Mann won $500 for a ditty that some described using a word that rhymes with ditty.
It seemed to me to be rather good business at the time. Microsoft spent very little money and received much publicity. However, some new footage of the Bing jingle being performed has struck me in the eyes and buried itself in my worried parts.
You see, it features many, many children from the Keith Valley Middle School in the non-Amish region of Pennsylvania singing the jingle, dancing to the jingle and wearing uniform T-shirts imported from the Left Coast.
I know I should find this charming. I know that I should consider this an educational initiative that engaged a bunch of kids and prevented them from spending hours listening to overstressed, underpaid teachers who dream of lottery wins and Barbadian beaches.
So why is my inner Netflix suddenly bringing to my attention footage of Romanian schoolchildren circa 1963? Why is my inner screen projecting a 1959 appearance by Nikita Khruschev at one of outer Moscow's fine collective farms?
Why do I find this Bing footage slightly peculiar? Please help me. Does my Eastern European heritage make me overly sensitive to this kind of thing? Do your children pay homage to Microsoft by singing the Bing jingle while waving their arms around at school too?