Microsoft's French love in new Windows Phone ad
Love and Microsoft are entities that, at times, have had a fractious relationship.
However, take one glance at the new TV ad for Windows Phone and you will see just how much progress has been made to bring a little healing to that Microsoft feeling.
A man, who looks suspiciously moody and French, is leaving his apartment.
His lover is pleading with him to stay. But wait he has more than one lover. He has, well, five, six, seven of them. Well, he is French, right?
There's something strange about these lovers too. It's not that they seem tired after a night of passionate application to the art of lovemaking. No, these are simply passionate applications.
They are Microsoft Word, Internet Explorer, and, good Lord, is that Twitter twitching like, well, a technically troubled teenager?
How can this man, this louche, sleepy-eyed Frenchman, leave these sweet, tempting applications behind in his apartment while he goes off gallivanting with, who knows, a Snow Leopard?
But wait, this is not like those French movies where the ugly guy gets the girl, then gets the girls, and is still eternally unsatisfied with his existential lot.
No, this Frenchman has a sense of humor.
Just when you are about to burst into tears at his callous, Gallic behavior, he turns back toward his applications and waves his cell phone to show them that, yes, he loves them and, no, there is no second family of applications in Marseilles.
The applications, filled with love and iconic commitment, gaily skip down the steps of his apartment building and begin to bundle themselves into his car. Love is the journey, not the destination.
And, in a final gesture of untrammeled human humility, the Twitter icon knows its rightful place in this menage-a-many: the back end.
As it slides into the trunk, my heart hops, skips, jumps, and almost flies through my T-shirt as I whisper to myself: "Microsoft. It's a love thing."
It will take time to get used to the concept, but I know that, as in all relationships that start out with good intentions, everything is possible.
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET. 
From someone who looks suspiciously doughy and ignorant maybe.
Perhaps you should spend less time on the wishful stereotyping and figure out how to write a story about more than what I can imagine is just flame baiting.
Or like those marshmallow earbuds :)
Read the bio at the bottom of the article it clearly states. "He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world."
While I demonstrate patience with my software team finding workarounds for IE bugs - 7+8, I can't help but wonder, how does the guy that runs microsoft really feel about supporting such rubbish browsers. Then I think, why one earth does anyone use these third browser products anyway? Another mystery for the world.
- by AppleSuxLeo October 9, 2009 1:23 PM PDT
- Microsoft...get down to it and give us the "real-deal" WinMo 7. Enough of these partial upgrades , which are nothing more than overlays on the OLD WinMo.
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- by Seaspray0 October 9, 2009 2:42 PM PDT
- I too am dissapointed it's not winmo 7.
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