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October 4, 2009 12:27 PM PDT

Why women dominate social networking

by Chris Matyszczyk
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Should you be one of those who believe that men are neanderthal, socially awkward hairy animals while women are socially aware, smoothly sensitive beings, then I have some statistics that might increase your estimation of your own superior judgment.

According to research by Brian Solis, sourcing his data from Google's Ad Planner, the majority of functioning beings on almost all social networking sites are women.

Published on Information Is Beautiful, the numbers might create an encouraging belief that if social networking is the future, then the future is female.

Solis's figures suggest that there is only one major social-networking site that is predominantly male: Digg. I know you'll recoil uncontrollably when I tell you that Digg appears to be 64 percent male.

On the other hand, LinkedIn and YouTube seem to enjoy an equality of fraternity and sorority. While Twitter, Facebook, FriendFeed, Flickr and MySpace, to name but a few, are all, like the population of Brazil, queendoms.

Perhaps the most extraordinary numbers come from MySpace. Somehow, the rather messy nature of the site, the tradition of an excess of spam and porn, might suggest that this was a male-oriented (slightly sleazy males, some might imagine) haven.

These numbers, however, suggest that MySpace is 64 percent female. Which makes one ruminate as to why the home page currently has so much blue and so little fuchsia.

It will be tempting, indeed, for many to put these figures down to traditional psychological differences between the sexes: women like people and men like, well, peeing in public.

However, one might also conclude that women simply resort to more virtual contact because their real world physical everyday life leaves them rather more dissatisfied than it does men.

Lately there seems to have been much evidence that women are increasingly miserable.

Celebrated and, one might have imagined, happy women such as Arianna Huffington of the Huffington Post (The Sad Shocking Truth of How Women Are Feeling) and Maureen Dowd of The New York Times (Blue is the New Black) have lamented the lot of Lot's Wife, Mother, Sister and Daughter.

Might misery be driving women to MySpace?

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by William Crow October 4, 2009 12:41 PM PDT
Women may be more miserable because they frequent mindless and useless social sites.
Reply to this comment
by mediocrates--2008 October 4, 2009 1:37 PM PDT
Whereas you are obviously so much more content and at peace.
by jaguar717 October 4, 2009 3:00 PM PDT
Or you need to reject the premise.

Notice that the two examples offered are the Huffington Post and the NYT--about as far from balance or objectivity as you can get. Both profit heavily from the perpetual-victimhood mindset, so of course to them women are poor miserable oppressed creatures.
by Orion Blastar October 4, 2009 7:29 PM PDT
@Jaguar717 CNet is one such organization that is dominated by ultra left wing politics like the NYT and Huffington Post that turns women into victims or heck any minority into victims of the majority.

I for one am glad that more women are getting into computers, it used to be a male dominated thing in the 1980's and 1990's and women were afraid of computers or just not that into it. With the Internet and Social Networking sites, it gives women a more woman friendly environment to hang out on and make friends and share information and status updates. Before that, there was no appeal to women to even use a computer as we brainless boys played video games on them and write programs and talked via BBSes, IRC channels, Newsgroups, and Internet Forums. Never really seeing the true potential to computers and the Internet social networking.

Also there is no true test to see if the user on a social networking site is a real woman, or just some guy pretending to be a woman to get more attention from men via social networking and stole some real woman's picture from some other web site or profile. Some of the fake woman profiles are spammer accounts for dating web sites, mail order bride services, pornography web sites, and are either run by a man pretending to be a woman or a robot pretending to be a woman, and he/it posts links to the web sites they are spamming for.

Women are becoming the majority on the Internet now, as even cell phones have Internet web site and one doesn't even need a computer to use a Facebook or Mysapce etc profile and updates. But we don't have a true number because we don't know which ones are faking to be women or robot spammer accounts pretending to be women.
by Perry_Clease October 4, 2009 12:51 PM PDT
They just talk more than men.
Reply to this comment
by lightningrob October 4, 2009 5:47 PM PDT
Well said! One doesn't need a whole lot of research to figure that out, just pay attention to any large gathering of people (with roughly equal numbers of each gender) and see who does most of the talking. Perry is clearly a wise man, and also embodies the non-chattiness of men with his concise analysis.
by Orion Blastar October 4, 2009 7:33 PM PDT
Yeah women talk to each other while we men just headbutt each other and do other physical stuff like sports, martial arts, arm wrestling, and mixed martial arts and professional wrestling, alse we men play video games more than talk or talk via the video games. "Hey Leeroy Jekins, you went in to the dragon horde before the group had a chance to vote on it!" -Munthar "At least I got chicken!" - Leeroy Jenkins
by Random_Walk October 5, 2009 8:12 AM PDT
I would agree with you, but err, Slashdot is still around. :)
by Rod Roddy October 5, 2009 2:14 PM PDT
Yes, even in the digital space Women just wont shut up ;-P
by screamapillar October 5, 2009 4:21 PM PDT
I was waiting for the sexism... in addition to the article that is... And I suppose the constant ranting by men on the cnet posts doesn't count as men talking a lot...

Maybe men only talk to be heard, but women have conversations. So men dominate forums just to put in their 2cents as if the whole world needs to step back and listen and women are happy to hear other views?
by david.hughes70 October 6, 2009 1:53 PM PDT
RIGHT ON!!
by josiefraser October 4, 2009 1:40 PM PDT
Prevalence of female assigned spambots & pornbots aside I'd very much like to see some actual research into these stats. The idea that offline misery is driving women online into more easily controlled and potentially happier social environments is a reasonable one I guess, although I think it's more likely that it's a broad combination of factors. I'd also look into 1. social and economic circumstances of various kinds (income, family responsibilities, etc) that restrict the ability to engage in offline activity, 2. increasing ease of access coupled with the general cultural shift of online being integrated into everyday life & 3. socially mediated propensity for women to undertake what sociologists term 'emotional ****-work' - the friends and family communication that keeps relationships going.
Really looking forward to seeing more about these stats though & very happy that some of the conversation about them manages to get beyond "Hey! Marketeers! Use social networks to sell stuff to women!"
Reply to this comment
by naharrison October 4, 2009 1:45 PM PDT
Here, here!
by jaguar717 October 4, 2009 3:01 PM PDT
It's "hear hear!"
by zmjman08 October 4, 2009 5:28 PM PDT
go away, spelling nazi
by lightningrob October 4, 2009 5:42 PM PDT
No, I think he meant he wanted to see those stats posted here, right HERE on this blog. Perfectly correct English. Right, naharrison?
by screamapillar October 5, 2009 5:26 PM PDT
brava josie, couldn't agree with you more
by jaguar717 October 5, 2009 7:47 PM PDT
It wasn't a typo--the phrase was flat out incorrect, just like a number of others that people repeat without even knowing what they're saying. Like "case and point".

"Hear, hear!" is saying "Hey! Listen to this!"
"Here, here!" is a corruption of that phrase, and doesn't make sense.
by ellunchboxo October 6, 2009 8:15 AM PDT
i understood it
by Willy7541 October 6, 2009 1:43 PM PDT
Thanks for writing all this. Many women still are locked into traditional lifestyles, at home, bored stiff, time on their hands, deprived of what a typical male considers his normal way of life: out, at the job, with mates, yearning for similar *human* contact. Whether the social sites take care of this? Whether the stats are correct about more women than men? If men could be more *like women*, and women *more like men* - in a positive way, permanently, *automatically* - such analyses or a comment like this would become obsolete
by wahoospa October 4, 2009 1:45 PM PDT
History repeats itself.
When Edison invented the telephone he gave the first one to a woman.
He made a second phone and gave it to another woman. The woman who got the second phone tried to call the first woman and the line was busy.
Reply to this comment
by upuaut October 4, 2009 6:13 PM PDT
Wasn't it the telephone invented by Marconi? Good joke though.
by tektaktyks October 4, 2009 6:46 PM PDT
it was the radio?
by upuaut October 4, 2009 7:34 PM PDT
The radio was invented by Graham Bell.
by Perry_Clease October 4, 2009 7:47 PM PDT
"Wasn't it the telephone invented by Marconi?"

It was a different Italian named Meucci who had some sort of telephone device before Bell. Also in the USA a fellow named Daniel Drawbaugh got into a patent fight with Bell over the invention of the telephone; From what I understand taking monetary inflation into account it was the most expensive patent trial to date.

Marconi? Some Russian fellow supposedly had some radio device before Marconi, Tesla as well I think.

Not to take away from Bell and Marconi, we all follow in the footsteps of others and learn from them.
by upuaut October 4, 2009 7:54 PM PDT
I was being sarcastic. Popular knowledge is Bell invented the telephone. In my knowledge, Edison had nothing to do with inventing it.
by sargess25 October 4, 2009 10:06 PM PDT
one has got to laugh at the educational system in America lol... clearly you guys have confused notion who's invented what. telephone invented by Antonio Meucci; radio by Guglielmo Marconi. Not sure why you associated Thomas Edison with phone invention, who was a prolific inventor, holding a huge amount of patents but the phone was one them.
by sargess25 October 4, 2009 10:08 PM PDT
*was not one of them*
by jaguar717 October 5, 2009 12:42 PM PDT
And another knee jerk America-last drone fails miserably with his train wreck sentence structure. Must be hard finding your ivory tower is built of manure.
by screamapillar October 5, 2009 5:28 PM PDT
Says he who began a sentence with a conjunction... ;-)
by SlimGem October 4, 2009 1:48 PM PDT
"... women like people and men like, well, peeing in public."

Only if I'm drunk and it's either that or in my pants.

I think it's just common sense that women are more social. If families and people weren't the highest things on their scale of importance then I doubt if we would have the type of civilization (if any) that we do have. I say bless their nosy, yackety little hearts.
Reply to this comment
by screamapillar October 5, 2009 5:30 PM PDT
I think it depends on the person and what you term 'socialising'. If it is about talking, having your voice heard, then isn't a forum like this socialising? If it is about gossip, well the leading tabloids are all owned by men.
by Perry_Clease October 4, 2009 2:15 PM PDT
"men like, well, peeing in public."

We are more efficient and faster at it. :)
Reply to this comment
by collegekid491 October 4, 2009 4:49 PM PDT
"men like, well, peeing in public."

I think they are jealous. Here lady's, feel the thrill of public urination!

http://www.shewee.com/
by cvaldes1831 October 4, 2009 4:02 PM PDT
Digg just sucks.
Reply to this comment
by gerrrg October 4, 2009 4:26 PM PDT
True...I don't know many (adult) men that spend that much time on Facebook or MySpace. But I don't think this is particularly extraordinary.

What would be far more interesting, would be to compare the genders of people who leave comments on different news websites.
Reply to this comment
by Perry_Clease October 4, 2009 7:49 PM PDT
I have accounts on them, but no I don't spend much time there. I would rather be here, in the boxing ring, sparring with trolls :)
by lordmorgul October 5, 2009 12:28 AM PDT
The number of adult men on facebook correlates very well to those of an age that were in college or had college age friends when facebook went online... that requires no formal research.
by Psychosoldier October 4, 2009 4:41 PM PDT
I didn't know so many kitchens have computers now.
Reply to this comment
by JavaMan09 October 4, 2009 5:09 PM PDT
Tut tut. Now you should be careful about your sexist comments. ;)
by Inconnux October 5, 2009 8:59 AM PDT
lol... I better not tell my wife that one... I do the cooking!
by revengeofthecow October 6, 2009 7:28 AM PDT
Ba-zing!
by Auraeon October 4, 2009 5:13 PM PDT
I think this proves, more than anything, that guys just don't care. Girls really feel like they need to be someone amongst their friends. Girls want to stand out, while guys don't care about anything like that. Guys are more interested in just being themselves, no matter what others' opinions of them might be.

I'm speaking in general here. Obviously there are exceptions, this doesn't apply to everyone. But think about girls with fashion, and guys with video games. It all clicks into place.
Reply to this comment
by CanadianKat October 4, 2009 5:59 PM PDT
"Girls want to stand out, while guys don't care about anything like that [...] But think about girls with fashion, and guys with video games."

Guys who play video games tend to want to be really good at video games. They're not uncaring about others' opinions. XBox Live and PSN both have their own version of a mine-is-bigger-than-yours ePenis. Look at the various fanboys, and I think you'll see that they are anything but uncaring about what other people think. And it's true of the men I know IRL, too. Personally, I think it's a myth that men don't care.

I think that it's more likely that men congregate in smaller groups, or more focused ones, so don't get counted as easily in online social sites. I have many boards that I'm part of where the majority of users are men, while all the places mentioned above are larger scale everyone's-there type places, and the ones I'm part of, yes, they're mostly girls.

(Kind of surprised Gaia's there at all though. I mean... tweenage city!)
by screamapillar October 5, 2009 5:32 PM PDT
"proves" ?? It proves nothing.

Girls want to stand out but guys just don't care - so that is why this forum is dominated by guys? Is that why you posted? Because you don't care? I suppose, me posting is wanting to stand out but you posting is not caring.

Your double standards are showing.
by screamapillar October 5, 2009 5:33 PM PDT
"proves" ?? It proves nothing.

Girls want to stand out but guys just don't care - so that is why this forum is dominated by guys? Is that why you posted? Because you don't care? I suppose, me posting is wanting to stand out but you posting is not caring.

Your double standards are showing.

You also forget the extreme competitiveness of men in games etc, wanting their name at the top - oh but that is them not caring, sure.
by sting7k October 4, 2009 5:23 PM PDT
Real reason, most guys simply do not care. If we want you to know what we are doing or where we are going we will call and invite you to join. What good does it do to let people know I'm at a baseball game without them or am walking into a movie maybe someone wanted to see?
Reply to this comment
by screamapillar October 5, 2009 5:36 PM PDT
And so why did you post? Obviously you care.

You over generalise to suggest that a) women only post on social sites about mundane things and b) your general assertion that guys are laid back or 'don't care' (the violence stats would say otherwise) whereas girls are needing constant reassurance about the simplest task. This is not the case. The male ego is a famous one, one that you yourself just asserted.
by 1st October 4, 2009 5:50 PM PDT
"Lately there seems to have been much evidence that women are increasingly miserable."?

Naaa! Man just don't know how to express in words... Look at the St. Johnsworth usage would tell the truth. What a MANLY conclusion. you wish..
Reply to this comment
by lightningrob October 4, 2009 5:53 PM PDT
This raises an interesting question in my case. I do post frequently on Facebook, but I do so as my cat rather than myself, using my cat's profile. I am male, but my cat is female. I am reserved and taciturn, whereas she is friendly and talkative, and I post as I believe she would speak if she actually could. Should the posts made by Rummy Princess Puffytail be considered male or female?
Reply to this comment
by aaron_van October 5, 2009 3:12 PM PDT
Hema-say-wha...? You friend, are unique heh.
by screamapillar October 5, 2009 5:42 PM PDT
I suppose the same question could be asked by someone who is transgender or genderless.
by kodibb October 4, 2009 6:13 PM PDT
Misery drives women to myspace ...Are you serious ? This is the worst male chauvinistic explanation ever. All guys need to apologize for this nitwit...being a guy. Women are truely liberated if anybody missed it. And they are learning faster than guys...Statistics such as these are by nature fraught with invalid interpretations but the explanation here is just MISERABLE !!
Reply to this comment
by JavaMan09 October 4, 2009 8:11 PM PDT
Uh, how can gallop polls be misinterpreted?
by screamapillar October 5, 2009 5:56 PM PDT
Perhaps women are being made miserable from misogynistic articles that purport causal links between visiting web sites and their psychological state, something that wouldn't dare to be contemplated for men. Or perhaps it is the then post after post that explains it all away with old fashioned stereotypes while simultaneously giving a little boost to the boys club mentality. Or perhaps it is the constant need to prove yourself as a woman, that you need to work 3 times harder and longer with 3 times the output and quality just to be judged equal to the person next to you that happens to have an organ dangling between his legs? Or all the 'jokes' that are sexism hidden behind humour that women are just supposed to laugh off lest we be 'too uptight' or whatever the latest excuse is that too many men use to be sexist. Or the awful ignorance of even what being sexist is. Can you imagine is half the crap said/done to women was done to just a single racial subgroup - suddenly it'd be a crime.

I can throw in my own little sexist quip here just for your amusement. In reference to women needing to work three times harder & produce three times better results than a male just to be considered equal to him - good thing for us it is easy to do. Funny huh?
by revengeofthecow October 6, 2009 7:39 AM PDT
Appropriate name, screamapiller. Jeez.

You know, there are inequalities everywhere between men and women. Sometimes it's in the woman's gavor (gasp!). I would point you to draft law, which states only men need register for the draft, and divorce law. Statistics show that most divorces, especially no-fault divorces, are initiated by women, and the woman gets most of the estate, including the children, an exorbitantly high amount of the time.

And women are made fun of by men. Well, look at the media for a second. I put it to you that in the vast, vast majority of television shows, especially comedies, the woman is shown to be the superior sex, whereas men are shown as fat slobs who only care about sex and beer. Man, if there was a show that showed the man as the "breadwinner man of the house" and the woman as the "wife who spends all the guy's money, much to his chagrin, and to HILARIOUS CONSEQUENCES) there would be cries of sexism so loud the show would be pulled off the air. I can't think of ONE show in which the woman is not more intelligent than the man.

There's sexism in the world, and it goes both ways. Stop screaming "GLAAAAAASSSSS CEEEEIIIILLLIIIINNNGGGGG" and get on with your life. Ain't nothing and nobody stopping you from doing what you want to do but yourself. This is 2009.
by screamapillar October 6, 2009 4:48 PM PDT
Perhaps you should also consider that "no fault" divorces are often due to abuse where the abuse is either his word against hers or the woman just wants it done with.

I'm not sure if there are stats in the US regarding this, but there are entire branches of government trying to deal with this in Australia.

"Sometimes" the inequality is the the women's direction? Are you kidding? No, I don't feel sorry for the poor white male struggling in a world that gives him every opportunity and says screw you to everyone else. I am a very successful woman in the work force but the statistics still say that I am an anomoly. Pay rates are still drastically uneven. Women around the world are oppressed and ignored by the international community - I do not just speak of the US (although the US has some of the most appauling rates in the world).

In balance, I do agree that there is some sexism out there against men (eg the lack of paternity leave arrangments that exist for men although women suffer this too where they are forced to quit their jobs) but it is not the constant bombardment women get . Much the same as there is some racism against whites but it is not the same as minority groups.

That being said, I am very worried about the young white boys/teens growing up in this world, it must be very confusing... albeit only as confusing as the 12 year old girl who thinks being a ***** is a positive thing thanks to hip hop and Britney...

What I'm trying to do, revengeofthecow, is add some balance to a very biased, male dominated discussion due to a very biased article. Sometimes to balance a scale you need to shift your own balance.
by screamapillar October 6, 2009 4:58 PM PDT
And omg, you can't think of one show where the woman is lesser? So you don't watch any tv or film then? The tokin female co-host in her pretty dress on the variety/game show. The tokin female in the cop show next to the tokin black guy. The girl who, if she has sex is killed in the horror film because it is wrong for her but fine for the guy. Gah

The idea of a heroine is a new one, and still not the norm (despite its popularity). Even then, the heroine is almost always sexualised.
by tektaktyks October 4, 2009 6:46 PM PDT
how about women and gay man?
Reply to this comment
by mikedrud October 4, 2009 9:05 PM PDT
Nothing surprising about any of this. Women are social in different ways than most men. Just look at previous interactions between the sexes and technology like the telephone, letter writing and other activities.

Men usually get social when they want to do "guy things" or pick up women.
Reply to this comment
by screamapillar October 5, 2009 5:57 PM PDT
Hmm... so I suppose women don't have 'chick things' they might want to get social about?
by thedatingloft October 4, 2009 9:52 PM PDT
it talks about female dominating the social networking sites. and the reason is because women are getting more miserable and thus turning to online platform. However, as the name suggests, social networking site --> bascially mean that perhaps woman likes to mix with people???

Love. Your choice
Reply to this comment
by Muhammad I. October 4, 2009 10:05 PM PDT
wow im sry but thts a ridiculous hypothesis. where the hell did u get tht chicks are more miserable b/c they use these sites more???
Reply to this comment
by jonathan_a October 5, 2009 11:56 AM PDT
This doesn't surprise me one bit. LOL! Come on, we all remember the stereotypical teenage or young adult girl that talks in conference call with their girlfriends, or how girls were the main target for cell phones. Now thanks to the Internet and "socializing network" webpages, they can blog, complain, talk, cry, rant, etc... to hundreds or even thousands of other girls... and guys too... about their lives, make new internet friends, etc.

I dunno about you, but while all these chicks are busy typing up blogs and chatting with friends, we men are socializing in a different way... ONLINE GAMES! Try making statistics about the % of men that play online games, socialize in online games, and you will see why we men are not wasting our time with socializing network pages like the ones mentioned above! LOL!
Reply to this comment
by digg1er October 5, 2009 2:28 PM PDT
these are mostly fake female spambot accounts for dating/porn which are skewing the numbers. come one dude, get with the program.
Reply to this comment
by aaron_van October 5, 2009 3:16 PM PDT
And you have proof of there where? How?
by EdCenter October 5, 2009 5:18 PM PDT
I think digg1er has a point here. If you consider all the spambot accounts you've encountered (like for example in MySpace), it's almost always a female. And if you run a spambot and want attention, which gender would you choose? I wonder if the analysis above took into account fake accounts, probably not.
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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