Microsoft: We haven't bought 'pornography'
Microsoft has responded swiftly to suggestions that its Bing search engine seems to throw up ads alongside the keyword "pornography".
In a post Thursday, I outlined some of the suspicions that surrounded the appearance of ads for Bing next to searches for fleshy entertainment.
A Microsoft representative declared in an e-mail: "Microsoft has not purchased the keyword 'pornography,' and this term has never been in our AdWords account."
This will serve as a considerable relief to many upstanding citizens.
The company representative continued: "It is our policy on the Bing marketing team that we do not have any adult content as part of any of our keyword buys or other marketing campaigns."
However, Microsoft has vivid views about how this alleged relationship between "binging" and films featuring somewhat less talented actors naked might have come about.
"The keyword that seems to be triggering these results is 'free videos,'" the Microsoft representative explained. "We are following up with Google to understand why this ad is showing up in these types of queries."
That should be a very interesting conversation. One looks forward to reading a transcript.
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET. 





I'm guessing that Google recognizes this and has given Bing a "freebie": want porn, use Bing.
Lameee.
Overall I prefer to use Bing as it has a nicer interface and the web page previews make it easier to know what you are going to get.
You hit it on the head!
But it could be worse - they could have called it "Advanced Information Detector System" or "AIDS" for short.
if microsour didn't want this to happen then why have "free videos" as one of their keywords. come on they had to know you type in free video(s) what you would get. looks to me like microsour is trying to genrate "free advertising" with this.
boys and girls can we say binged......................
System001 - I agree. It is a case of 'is this result reasonably foreseable?' and the answer is a very big yes. Thus any reasonable person would then intuit that result and perhaps even plan for it - ergo your suggestion about this being a free advertising attempt could well have been planned from the beginning!
- by Shinespark September 13, 2009 4:17 PM PDT
- When I read "However, Microsoft has vivid views about how this alleged relationship..." Vivid Entertainment immediately came to mind. How fitting.
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- by screamapillar September 13, 2009 6:25 PM PDT
- hehe - I'm sure they'll have vivid discussions while vividly analysisng the very vivid search results... ;)
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