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August 19, 2009 7:42 PM PDT

Does Kindle stop you buying a book by its cover?

by Chris Matyszczyk
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I confess I have not yet been warmed by the kindle of Kindle.

Somehow, the presence of yet another machine in my already messed-up world might make me entirely unserviceable.

However, an increasing number of literate beings are finding themselves rather aroused by their Kindle experience.

Tuesday, seated at a rather friendly bar sipping something Spanish, I was regaled with the story of a rather happily married couple who believe that Kindle has changed not only the convenience of reading but actually their choice of books.

The wife, a suave, cool lady of aristocratic bearing, decided to buy her more bullish husband one of Amazon's little inventions.

"Here's what I learned," he explained. "I really did used to buy a book by its cover."

I must admit that, for a nervous second, I looked his wife's way. She is a handsome woman, and I feared she might have sensed too great an allusion to her own self in the husband's words.

Has it really turned Tiddles on to Mark Twain?

(Credit: CC Notratched/Flickr)

Thankfully, she didn't even flinch as he explained that he was so influenced by the way books had been designed in the past that he would ignore certain tomes if their superficial tones didn't appeal.

"Now, I just choose on the basis of what sounds good, not what looks good," he said. "Any covers on Kindle are black and white and grainy. They just don't seem significant when compared to the book's content."

I'm sure I caught the wife giving a look that suggested she had longed to smarten up her husband a little. I didn't have the guts to ask, but I'm sure he only used to buy books about macho detectives who murder people mindlessly and sportsmen who have recovered from alcohol dependency and significant injury.

Still, now he has discovered, or even dis-covered, his literary freedom.

Before I could pause for Spanish sustenance, he also explained that he used to stand in bookstores and see if he could read a couple of pages without ruining the book.

Now, Kindle offers him a sample chapter, which is enough to decide whether to buy or flee, without the risk of guilt through the accidental fracture of a spine.

I wonder how many people have not only fallen for the sheer alleged convenience of Kindle, but because it has filled their minds with works they would not otherwise have touched.

Could Kindle be a way to re-educate the world? Could it help us to bypass those scheming, artsy book designers and finally be true to our own genuine interests?

Could it really make me try Danielle Steel? You see, those gaudy pink covers have always put me off.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by Police_States_of_America August 19, 2009 9:31 PM PDT
same issue with download music shops, no complete artwork/high-res with what you buy. they are offering bootleg quality at full price.
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by EvanSei August 19, 2009 9:57 PM PDT
I always wait for the movie, and I know your all going to say I am stupid and ignorant, but my problem is that I have only found 2 books that have kept my attention long enough to finish it. if I do read as an audio book
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by coreylarue August 19, 2009 10:49 PM PDT
Well, I would say you are stupid and ignorant because you don't know what "your" to use...not because you have a short attention span. BTW: try "Of Mice and Men"-it is about 70 pages.

It's "you're"...as in "you are"
by EvanSei August 21, 2009 11:01 PM PDT
@correylarue
you would think that after countless english papers I would stop making the mistake of using the wrong type of your or you're depending on what the conversation is about.
by Xenophons_Gunny August 20, 2009 2:28 AM PDT
Good Lord! How did someone who passed English get on here?

Seriously, it does get away from artwork/content mismatch. That's where the cover artist obviously never read the book he's supposedly illustrating. The old Laser Books science fiction were infamous for that.
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by kast5089 August 20, 2009 4:27 AM PDT
That still happens with a lot of science fiction and fantasy. I think the covers of The Lost Fleet series by Jack Campbell are hilarious. The covers decpit scenes that don't even exist in the book. Seriously, who buys books based on the cover anymore? My buying decision is almost exclusively made by Amazon reviews. I wish they would just leave the covers blank.
by fitzydog August 20, 2009 11:55 AM PDT
I haven't judged a book by it's cover since grade school! I just use Wikipedia now for the overview.....
by nicmart August 20, 2009 5:28 AM PDT
e-books are a pathetic replacement for physical books, one of the great human achievements. Kindle is fine for reading the daily rag or some toss-away trade journal, but the notion that it will replace real books is dreadful.
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by danielj1987 August 20, 2009 6:18 AM PDT
I would have to agree/disagree. There are those that LOVE to read books. Personally, there is nothing like having a shelf full of books, and going to a store, buying a book, sitting, opening it the first time, being the one to break the spine, and have that new book smell. However, I can easily go through a 300 page book in two, three days. This is where Kindle is a good thing. They buy the books, put them on their Kindle, and read. You have a nice collection of books, right, there. It will not replace the book, it's a reinvention. CD's didn't replace the record, it reinvented it. I think the Kindle might bring literacy back to the people. People will be able to read. E-books are making books more convenient again. This is a good thing, as more people will sit and read. Hmmmm, maybe Ayn Rand should be put out for people....
by knowles2 August 20, 2009 7:33 PM PDT
With of be green and be friendly to the enviroment registration coming in, it only a matter of time before paper books, newspapers are ban.

An I am not joking either.
I wonder if anyone done a environmental comparision between tradition books/mags, newspapers and ebooks yet.
by ortzinator August 20, 2009 6:45 AM PDT
I understand the saying, but it doesn't really apply to books because the only way to really judge a book is to read it, but by then you've already spent and possibly wasted the time.
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by billd888 August 20, 2009 10:16 AM PDT
My biggest problem with the Kindle is the price, not only for the device, but for the individual e-books, while I'd like to save a few trees, from a cost perspective you aren't saving any money.
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by knowles2 August 20, 2009 7:37 PM PDT
I think the price will drop drastically over the next few years.
With most ebooks making the money from selling things rather than the ebook. Plus we are just hitting the second generation of ebook readers.
How long did it take mobile phones to become common place an affordable to the average consumer, at least 15 years may be even 20 years, ebooks will become a lot more common an a lot quicker than that, I suspect five years before they are seen everywhere.
by jnemesh August 20, 2009 10:20 AM PDT
Well, on the flip side, I now can enjoy guilty pleasures like Star Trek novels, without those around me knowing that I am geeking out! Seriously, being able to read what I want without telegraphing it to everyone I am sitting next to on the bus is a big bonus for me.
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by Jane in KC August 20, 2009 11:08 AM PDT
Before you buy a Kindle book (assuming you do it from your computer and not from the Kindle itself), you can certainly see the cover of the book and even enlarge the picture to read what is on it thoroughly if you wish. So I guess if a person were really into shopping only by the cover, using a Kindle would be unlikely to change that. The guy in the story may be an isolated case.

I recently bought a Kindle DX, and I have to say I love it! For me, it's still a wonder to order a book and have it DL to my Kindle before I can turn around twice. Just amazing! I feel the prices are reasonable, too, especially when you consider no shipping or gasoline costs. And, remember, you can DL a "sample" of a book without buying it. That nicely takes the place of plopping in a chair at the book store and reading.
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by Carole1013 August 20, 2009 11:18 AM PDT
I always thought the greatest job would be to write the headlines for those papers that you see as you check out of the grocery store and to design book covers because none of it is remotely related to reality. I love the Kindle and other ebooks and also books. I have many, many books, of all types and love to read.
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by dan1000 August 20, 2009 11:49 PM PDT
My wife and I both use the Kindle software on our Iphones. So wherever we are whenever it's convenient we have our books with us without the trouble of carrying one more gadget.
The experience is fine. It is not the same as reading a book but it suits my purposes very well.
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by hekhalot August 21, 2009 7:18 PM PDT
I recently bought a kindle to save me carrying a lot of books on a long journey. and downloaded a fair amount of literature. A waste of money and effort: it has given up the ghost. Battery is empty, it says, even after being connected for hours. Look at the return policies: easier just to forget it! Kindle is for people who may enjoy the experience of losing their entire library because of some faulty connection somewhere!!
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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