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August 17, 2009 9:21 PM PDT

Why Twitter isn't pointless babble

by Chris Matyszczyk
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Have you ever sat in a bar or a coffee shop, just watching what people do, examining the expressions on their faces, or just desperately trying to overhear the endearing nonsense that emerges from their mouths?

That's how I think of Twitter.

Except there is one small difference with this peculiar little microblogging site: you can control who is in the bar or the coffee shop.

Some extremely clever people at Pear Analytics declared last week that 40 percent of tweets are "pointless babble". However, might their analysis be, as the English enjoy saying, just a little pear-shaped?

Some people might view, say, reality television as pointless. Yet for others it reveals aspects of humanity that can enlighten far more than many a drama.

And the lovely thing about Twitter is that it is reality television without those pesky scriptwriters.

Imagine if you could choose who's in your bar every day?

(Credit: CC Dominic's Pics/Flickr)

Because, while you are not the scriptwriter, you are certainly the producer. You choose the cast, you fire the cast when they're boring you, and budget is no problem whatsoever.

You want Shaq in your soap opera? Please do help yourself.

You want some obscure 15-year-old Irish blogger who has sworn off chocolate (and I think I am following one), then he is entirely at your disposal.

Of course, there are those who enjoy large crowds and follow thousands of people. They are probably people who enjoy blockbuster movies and have little interest in character development.

But there is something peculiarly mesmerizing about reading, say, Stephen Fry's torrid emotions on the subject of his beloved and largely terrible lower level soccer team, Norwich City.

On the other hand, sometimes strange people from out there in the world decide they will follow you.

You check who they are and think to yourself: "I wonder what the life of an Australian fisherman who is deeply into the NBA might be like". So you follow him and, in a way that is no more than staring at a painting at a gallery, you begin to discover.

Perhaps these people tweet about picking their noses, flowers for their beloveds, or sides in a fight. Perhaps in isolation, such things seem pointless.

But, as long as you follow a palatable number of people, even allegedly mundane actions bring, on a day-to-day basis, a certain flavor to your view of the world that day. Just like being out on the streets and observing.

Pointless babble? To a number-cruncher, perhaps. But when did number-crunchers ever tickle the soul?

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by Imalittleteapot August 17, 2009 9:52 PM PDT
FTA: "Some extremely clever people at Pear Analytics declared last week that 40% of tweets are "pointless babble".

I don't understand the problem. First who cares if it's just Babble? Doesn't mean it is pointless. Babble is fun sometimes.

More importantly and what I feel nobody is noticing.
If 40% of the tweets are meaningless babble then wouldn't that mean that 60% of the tweets aren't pointless?
Reply to this comment
by stepyourgameup August 18, 2009 6:42 AM PDT
No, 100% of tweets are pointless. Sorry.
by vikinzer August 18, 2009 1:38 PM PDT
Really? 100%, all that coverage of the riots in Iran, the up to the second information when the bomb went off in India? A lot of tweeting might be hideously inane, but sad as it makes me there is some excellent usefulness hidden in Twitter.
by pentest August 18, 2009 7:16 PM PDT
Hopefully you aren't implying that the reports couldn't have come out without Twitter, as that would be ridiculous.

Twitter is MSG laced candy for the brain. It is a waste of time and energy and it isn't surprising that this author is a cheerleader for the dumbing down of humanity.
by Imalittleteapot August 18, 2009 7:46 PM PDT
Twitter may very well be 100% pointless, but I'm just going by what the research people say. Do you all tend to disagree with their 40% number then?
by Artmaker2 August 17, 2009 10:10 PM PDT
Nice post I appreciate the metaphore, and the photograph.

Ming
@artmaker
Reply to this comment
by basraw August 18, 2009 8:16 AM PDT
I just had breakfast. 2 eggs scrambled.
by August 17, 2009 10:21 PM PDT
Nicely put. Loved it.
Reply to this comment
by ikramerica--2008 August 17, 2009 10:21 PM PDT
But life isn't about controlling who you deal with every day. It's about dealing with the unexpected and the problematic as well as the comfortable and welcoming. It's about actually seeing real people, too.

The coffee shop I go to has regulars, like a high court judge, various writers, a conspiracy nut, a French teacher, and an insurance salesman. It has comedy on some nights, jazz on others. It has nursing students from the college up the street, families on weekends, moms with babies, teens at night. That guy who lives down the street and stands outside smoking. Sometimes, it has annoying people who come in and upset the balance, which means that when they leave, we all talk about how annoying they were. Sometimes it has crazy people who you just have to pity. One time it had a heroin addict who left a needle in the sink. And once in a while it has Malcolm Jamal Warner, Valerie Berteneli, and Kirsten Dunst (well, once).

And that's real life. Most of those people I never would have seen, heard or met if I got to pick and choose beforehand who I allowed into my coffee shop. Luckily, I don't have that power, even if the owner does like me.
Reply to this comment
by Software_Lover August 18, 2009 12:58 AM PDT
That sounds like a coffee shop version of Cheers.
by refriedfood August 17, 2009 10:51 PM PDT
Nope, still pointless.
Reply to this comment
by paulstephenarmstrong August 18, 2009 1:32 AM PDT
Utterly disgraceful use of stats to grab headlines. This does not push the conversation forward. More points here in my ...um... rant : http://community.prweek.com/blogs/firehose/archive/2009/08/17/repeat-after-me-2-000-tweets-do-not-make-a-representative-sample-when-there-s-3-million-a-day.aspx
@munkyfonkey
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by jackdaniels08 August 18, 2009 1:40 AM PDT
Yeah, I agree that there is a lot of pointless babble on Twitter but I subscribe to high quality Twitter microblogs, most of which have great link posts and I steer away from this so called pointless babble microblogging accounts.
Reply to this comment
by basraw August 18, 2009 8:16 AM PDT
I just read your post on CNET.
by ladywarrior13 August 18, 2009 3:56 AM PDT
In it's simplicity of use, Twitter is as interesting and as complex as any techy-gadget examined and dissected, It is an accommodating venue for many a twitterers' pointless babble - of which reason they are in Twitterworld, take-it or-leave-it.
For the many of which yours truly is guilty of, it is where my curious self can be passively prurient about anyone getting in and passing by a coffee shop or bar. It gets better when i "can control who is in the bar or the coffee shop"
Reality tv shows have been remotely possible for me until i turned my curious attention to Twitter 3 mos ago; it is somewhat a realityshow out in twitterworld. Thanks.
Well & Nicely put :-)
Reply to this comment
by NikEst August 18, 2009 4:18 AM PDT
I really wish I had time to sit in front of a computer and read about other people's lives in 140 character chunks. I mean, that has to beat meeting friends in real life or spending and evening at home with my fiance.

I am not religious, but a couple weeks ago the Catholic church in England (I think) came out concerned about what the internet would do to youth, their idea being that considering Facebook friends or Twitter followers real friends is dangerous to the psyche. We are a social species, but the internet doesn't cut it. I don't use Facebook or Twitter or Myspace or any of the social networking sites and I think I'm a lot happier for it than the people I know that do. They are always worried about something somebody left on their wall or wrote on Twitter. Personally, trying to justify Twitter as a useful study of human beings is disgraceful. If you want to study human beings, go find them and study them, don't sit at your desk reading webpages and say it's just as good.
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by srminton August 18, 2009 8:00 AM PDT
"I really wish that I had time to sit in front of a book and read about other people's lives in 140-page chunks. I mean, that has to beat meeting friends in real life or spending an evening at home with my fiance.
Personally, trying to justify literature as a useful study of human beings is disgraceful. If you want to study human beings, go find them and study them, don't sit at your desk reading books and say it's just as good."
- Isaiah Brunwald, 1456
by August 18, 2009 9:02 AM PDT
You may want to consider doing *something* different, as I can't imagine living with such a bitter world view is very pleasant or fun for anyone. So what are your thoughts on 300 character article comment boxes? Maybe you should tweet about it?
by maggieraines August 18, 2009 9:46 AM PDT
Yup ... I agree! We can't be 'sterilizing' our interactions... unless, of course, we want to shrink down our emotional selves. Twitter is NOT for me. Thanks for your comment.
by JustinBartz August 18, 2009 6:28 AM PDT
Thank you for your insightful article. I couldn't have put it any better, and this will come in handy during our sales meeting today when I explain to executives closing in on retirement why the company needs to be more active with their online presence.
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by sarcasmjr August 18, 2009 7:13 AM PDT
I read some other research that found 80% of Twitter-related studies are "pointless babble." Seems far more accurate.

http://www.esarcasm.com/3734/80-percent-of-twitter-studies-pointless-babble-researchers-find/
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by jc364 August 18, 2009 9:24 AM PDT
Well, you know, 72% of all statistics are made up on the spot.
by myles taylor August 18, 2009 7:31 AM PDT
As I said on the original article, it's probably more like 95%. And who cares....most of what people say in life is pointless babble. Maybe all....since it doesn't really matter in a cosmic sense.
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by OldShoeLover August 18, 2009 9:01 AM PDT
Thanks Chris, no one has explained Twitter in this way to me before. I have never REALLY tried Twitter out, but from the way it has always been described to me, it seemed like a very pointless idea. My mind has been changed. Not that I am going to go start a Twitter account, but I will no longer mock it...
Reply to this comment
by ChrisMatyszczyk August 18, 2009 12:03 PM PDT
@OldShoeLover,

I am grateful for any progress I see in this world. So I am happy to see change that you can believe in.

Thank you for commenting..

Chris
by OldShoeLover August 19, 2009 11:45 AM PDT
@Chris

Thank YOU for commenting. I'm glad I could be the change you could believe in.
by swag August 18, 2009 9:11 AM PDT
Microblogging is just blogging that lowers the bar for more amateurs and more people with nothing to say.

Sure, home videos might be fun to make now that just about everyone has a video camera on their phones these days. But I would much rather spend my precious attention-span moments on someone who is actually good at it: movies, seeing sports on TV, etc.
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by twburger August 18, 2009 4:32 PM PDT
It's the pointless things that make life fun. Completely stupid, but fun.

http://www.badgerbadgerbadger.com/

And if it's so pointless why are there all of these studies?
Reply to this comment
by Imalittleteapot August 18, 2009 7:52 PM PDT
It's my personal pet hypothesis that it's actually the studies that are pointless and not the other way around.
by steve_dodd August 19, 2009 7:44 AM PDT
Chris, this is a terrific post and every comment is actually supporting your point. Twitter is evolving and has individual value based on each user's needs and desires. In fact, many have multiple accounts for business and personal life. Corporations have multiple accounts per product line and business function. Twitter value is as personal as each user.
What I personally believe is the most "Pointless Babble" are the endless statistics being fired around that provide % counts but no depth of understanding. They get used to create hype headlines (ie: 26% of Twitter users under 19, Teens don't Tweet or 40% of Tweets are Pointless Babble etc, etc, etc.). Because of the complex and varying uses for Twitter as you've mentioned, these are all meaningless unless a deep understanding of purpose is analyzed. What surprises me is that all the purveyors of these statistics claim to be analytic experts and do not seem to want to provide that level of depth.
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by alfa-romeo August 19, 2009 9:09 AM PDT
<a href="http://www.google.com">google</a>
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by stuartthompson August 20, 2009 12:01 PM PDT
I wholeheartedly agree. Information of any kind has both value and power. I believe that twitter and indeed any filtered and metered social interaction brings more value than "pointless babble" ever could. I even wrote a similar article comparing Twitter to smalltalk on the topic: http://blog.stuartthompson.net/2009/08/twitter-is-smalltalk/

As Twitter evolves more and more, the power of its search functionality and its organic global contacts network will share more information with more people. I can only believe that more information sharing is a good thing.
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by lixingchen August 31, 2009 7:28 AM PDT
I agree with more information sharing being a good thing. But twitter will not encapsulate sturdy and long-lasting ideas, the kind of information that really moves humanity forward.

and then perhaps it will be exactly that.
by lixingchen August 31, 2009 7:24 AM PDT
Biodegradable Ideas... the dissolve as soon as they are created!
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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