Still somewhere between perplexed and apoplectic after Apple had rejected the new Nine Inch Nails iPhone app update, the band's frontman, Trent Reznor, expressed himself very clearly on NIN's blog forum.
Neatly emphasizing his point with a quite liberal use of the kinds of words that Apple appears to find uncomfortable, Reznor compared Apple's attitude with that of, startlingly, Wal-Mart Stores:
"And while we're at it, I'll voice the same issue I had with Wal-Mart years ago, which is a matter of consistency and hypocrisy. Wal-Mart went on a rampage years ago insisting all music they carry be censored of all profanity and 'clean' versions be made for them to carry."
Seemingly not pausing for breath, he continued: "Bands (including Nirvana) tripped over themselves editing out words, changing album art, etc to meet Wal-Mart's standards of decency--because Wal-Mart sells a lot of records. NIN refused, and you'll notice a pretty empty NIN section at any Wal-Mart."
"My reasoning was this: I can understand if you want the moral posturing of not having any 'indecent' material for sale--but you could literally turn around 180 degrees from where the NIN record would be and purchase the film 'Scarface' completely uncensored, or buy a copy of Grand Theft Auto where you can be rewarded for beating up prostitutes. How does that make sense?"
He ends his message with: "Come on Apple, think your policies through and for f***'s sake get your app approval scenario together."
On his Twitter feed, Reznor also linked to a post from his developer:
"v1.0 is live. v1.0.3 got rejected due to content yet the app has no content in it. this was mainly a stability release to fix the bug that crashes the app for international users. the bug was fixed 24 hours after 1.0 went live and we have been waiting for apple to approve it ever since. meanwhile the app continues to get a growing number of 1 star ratings from international users understandably frustrated by the bug. but looks like our hands are tied."
The developer added: "Apple is not allowing us to make the current app more stable because there is "objectionable" content online (yes on the internet). so we are essentially not allowed to fixed bugs unrelated to the issue."
However, perhaps undercutting Reznor's apparent intransigence, the developer said: "We removed the song 'The Downward Spiral' from the server, hoping to appease apple and get this bug fix through. however i have yet to receive a reply."
I have a feeling a reply will be there shortly.