Pizza Hut searches for Twittering intern

As Domino's Pizza proved last week, it is not easy to find youth of today who will perform their jobs without putting cheese up their nose and then down onto a sandwich.

So how can one not admire rival restaurant chain Pizza Hut? Unbowed and uncowed by the social media difficulties Domino's experienced with their booger video, Pizza Hut is looking for a Twittering intern.

Yes, someone who can take those 140 characters and turn them into a positive pizza life force.

If you wander with purpose to the Pizza Hut home page, you will discover these magic words of hope: "Apply to be the first Pizza Hut Twintern."

Will we soon be reading tweets telling of Pizza Hut delivery boys and desperate housewives? One can only hope.

(Credit: CC Tracy Hunter/Flickr)

What will this exalted position demand? Well, according to Bob Kraut, Pizza Hut's vice president for marketing communications, this is not a position for the sour of heart.

The job, he told The New York Times, will mean that the chosen Twitterer will be: "Our social media journalist, chronicling in 140 characters or less what's going on at Pizza Hut."

All of it? Even if the Twintern discovers indeterminate, possibly human, droppings adorning the Hawaiian toppings in Chattanooga? Even if the Twintern happens upon extra-marital exercises, brought on by the pressures of crusty excellence, in the fridges of Fargo?

If you want to aspire to this extraordinarily happening position, applications are being taken from this morning. Mr. Kraut expects the finest candidates to use their social media ingenuity.

And he is an optimistic sort. "I guess if we melt the servers on this kind of thing, it'll be a good thing."

May I bid a hearty good morning to the IT department at Pizza Hut? Ladies and gentlemen, I hope you have fine overtime rates.

[troyoverton]

Had this article been posted 19 days ago, I would have found it amusing. This, however, is ludicrous.

\Applying for the position now... j/k.

[troyoverton]

Should have removed one charecter... :(

[troyoverton]

... and spelled "character" correctly...

[greaterfalls]

Neat idea -- only an internship, but wouldn't surprise me if Pizza Hut (and others) soon have a full-time "social media" expert on staff to handle Twitter, FB, etc, and stay on top of online trends, attitudes, etc.

[SIGEPJEDI]

Headline: Pizza Hut seeks its first Twintern. BUT, its actually just a Twinternship as a "member of the PR team"

JOB POSTING LINK:
http://is.gd/tphV

Granted, some of the "hands-on opportunities" sound amazing.... But, I question if the "fully integrated member of the PR team" status will corrupt every ounce of that amazingness.

Pizza Hut needs to think of this at a larger strategy level, not a worker bee surfing the interwebs making pizza hut blog posts! The digital immigrants will likely make sure your unprecedented innovation is suppressed.

http://twitter.com/SIGEPJEDI

[Jeremy_Davis]

I think Pizza Hut IS being strategic here...they're looking to real consumers to be the voice of the brand, a tactic that is sure to succeed in the wary world of social media.

Here's my two cents:http://www.grownupthinking.com/?p=520.

[karpenterskids]

Ooo ooo!
Pick me, Dominos!


:)

[jestebanc]

This has already generated a lot of buzz for Pizza Hut. Even though it seems a bit rushed (but timely because of the Domino's fiasco), I believe Pizza Hut will execute this quite well. College students are capable and Pizza Hut is smarter than you think. More info at http://bit.ly/twinternship