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March 1, 2009 5:01 PM PST

World of Warcraft: The 'crack cocaine' of gaming

by Chris Matyszczyk
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We all have addictions, small or large. They toy with us. They ruffle our hair, whisper in our ear, slip their hands down our shirts, and tickle us just the way we like it.

Among gamers, a key addiction, according to Sweden's Youth Care Foundation, is playing World of Warcraft.

"There is not a single case of game addiction that we have worked with in which World of Warcraft has not played a part," the foundation's Sven Rollenhagen told the Metro newspaper.

Could that be because World of Warcraft may enjoy the majority of the market that some might describe as "People All Over The World Playing This Thing Without Washing, Eating, Cleaning Their Teeth, Or Attending To Their Underarms"?

Doesn't he look to you as if he's on something?

(Credit: CC ChanChan 222)

However, just in case the message hadn't quite sunk in, Mr. Rollenhagen declared, "It is the crack cocaine of the computer game world." This was shortly after suggesting that WoW is "the most dangerous game on the market."

I am sure that the foundation, whose Web site carries a curious Pac-Man image and the phrase "Game Over-Stockholm," does valuable work. But given that Mr. Rollenhagen's organization works with all kinds of addictions, which is the most serious?

The foundation says that in 2007, it received 2,000 calls to its addiction helpline, 170 of which concerned computer games. Presumably, all 170 calls involved World of Warcraft. Would it be fair to ask how many of the 2,000 involved crack?

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by Cruton502 March 2, 2009 6:20 AM PST
I bet Blizzard loves this news.

Maybe they should add a disclaimer 'play responsibly.'

I know several guys who didn't make it through college because of this game and one almost lost his marriage.
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by kelmon March 2, 2009 6:31 AM PST
I spent far too much time playing games at university and I am certain that this contributed to a pretty dismal grade at the end. In my case, however, I blame the likes of Tie Fighter, Command & Conquer, and (Blizzard again) Diablo. I'm not certain that you can read too much into stories like this since I suspect that if World of Warcraft wasn't around then they'd have been calling about something else instead and that the person themselves is pre disposed to addiction.

Aside from putting a limit on the amount of time that a given game or games can be played during any day/week, I wonder if there really is much that can be done.
by waynerifish March 2, 2009 7:42 AM PST
Back when I played WoW, they did have suggestions to "get out in the real world, too" under the "Tips" shown at the loading screen. Not that I ever followed the advice...
by jc364 March 2, 2009 12:47 PM PST
Actually, there is a disclaimer, something like Enjoy all things in moderation, including World of Warcraft. It appears on the loading screen in the "tips" section.
by BiskeLV March 3, 2009 1:18 AM PST
"This just in, music; the 'crack-cocaine' of verbal communication."

I do not understand how people can call this game an addiction. Yes, it has synthesized the perfect ratio of work to reward, and is quite entertaining. But after everything is said and done, its what makes people choose a static character over their own.

It's not how can we get these people to stop playing, but the question as is with hard-core narcotics; why do they begin to value a virtual world over their own? Or even going a bit deeper, games are a hobby, same thing can be said about anything else. What, you've never heard of a guy lying to his wife or boss that he is sick, and instead going to play golf? Calling in sick and just staying at home and watching TV?

These are people's choices. They are very aware of the fact that they can hurt them in the long run.
by mjr4189 March 3, 2009 5:15 AM PST
They actually do have a little disclaimer, kind of. In the loading screen tips it says take everything in moderation including World of Warcraft. I am a player so i would notice this. But IMO self control is in order for most of these people. I normally cancel my account in time for my semester to get going strong. Grow up a little bit and stop blaming video games for your addictive personalities and lack of self control.
by kokanee334 March 5, 2009 11:08 PM PST
They did. Been a long time ago. the tip ''Take everything in Moderation, even World of Warcraft.'' is there for this, but some low-will people cannot understand.
by powercrt October 31, 2009 7:19 PM PDT
Cruton, it must be bad. I just found that clinical professionals are working with world of warcraft addiction now - http://www.hypnosis.com.au/break-world-of-warcraft-addiction.html
by karpenterskids March 2, 2009 6:32 AM PST
I have friends who lie to their wives/girlfriends and tell them they're doing something else (such as errands or chores) just so they can stay home and play warcraft a few hours per day more.

And while they're at work with me, they talk and talk about strategies they're devising to pass the next phase of their warcraft journey. They get so excited planning it...they act like little kids getting new toys.

So this news about it being an addiction is not surprising at ALL.
Reply to this comment
by Dr_Zinj March 3, 2009 5:13 AM PST
I've never run into anyone who wouldn't give up playing for the night if their wife or girlfriend invited them back into the bedroom for real fun and games. You want to pull someone out of an immersive fantasy, the offer them a real fantasy, or don't even bother trying.
by grtgrfx March 4, 2009 1:27 PM PST
I have...my GF would rather play Warcraft at 3AM than go to bed for some fun :-(
by screamapillar March 4, 2009 2:57 PM PST
Too bad if she wants a real relationship and to not just be treated by her bf as his *****...
by calmlunatic March 2, 2009 6:42 AM PST
Isn't this the same as blaming guns for gun murders and cars for car collisions? If people can't use something responsibly they shouldn't have it.
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by kelmon March 2, 2009 7:45 AM PST
No, I don't think so (certainly not in the case of cars). It depends on whether the manufacturer purposely designed the product to be addictive and that the addiction can be shown to be socially unacceptable/illegal. In the case of games where it you have to "pay to play", there may be something to be said for looking at this subject since clearly the manufacturer continues to receive benefits the longer you play and it is in their interest to keep you "hooked".
by knowles2 March 2, 2009 10:11 AM PST
Actually would not Blizzard gain more if players continue with their subscriptions but do not play thus cutting Blizzard costs for that player down to zero but keeping all their money to themselves. As long as the player keep up the subscriptions and purchase the upgrades and addons
by DanielDaly March 2, 2009 7:01 AM PST
There's no doubt about it, it's the people who allowed themselves to be addicted who are at fault.
None the less, that's one damn addictive game! It even had me hooked for about 6 months... fortunately, I have a life.
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by Lordstr March 2, 2009 10:38 AM PST
Saddy this isnt' the case for me any more. I broke my addiction to the "Crack"... but I did one BIG boo boo in this case that will not let me quit. I got my wife playing....
by professionaladventurer March 2, 2009 7:52 AM PST
Take anything in extreme excess and it's bad. It's all about threshold. Play an hour of WOW every day, maybe no addiction or at least its under control. Kill someone in war or in another "justifiable" instance, it's not a "problem", get to like it and seek killing: out you have a big problem. You lie to someone you love about playing WOW. You have a big problem.
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by Inconnux March 2, 2009 8:04 AM PST
I tried WoW for a couple of months and quit. MMORPG's are boring grindfests. WoW is no different.
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by atomD21 March 2, 2009 3:08 PM PST
Wow, I thought I was the only one who didn't like MMORPG's.
by darfjono March 3, 2009 5:57 AM PST
IAWTC.
by ittesi259 March 2, 2009 8:04 AM PST
I have no respect for people who are so unreasonable in life that they put WoW over all else. I play, I enjoy it, but I also have a new wife who is not a gamer and requires my time. Um...which one gets my attention? That would be the wife.
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by Ex-Wifer March 7, 2009 3:40 PM PST
THANK YOU! =o)
by YankeePoodle March 2, 2009 9:33 AM PST
If you are sitting infront of computer for more than 10hrs a day, you have some form of addiction. games, porn, social networking, internet surfing. The best thing to do is ration your computer use.
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by drfrost March 3, 2009 9:19 AM PST
I sit in front of a computer about 10 hours a day/5 days a week for work. Any game time I put in is on top of that.

I enjoy WoW. It's become the number one way I keep in touch with my friends. It's a cooperative challenge. I love it.

But, to get back on topic, it's not the sort of behavior you can easily regulate. If you're going to start dictating other people's computer time, there's a long list of items that should go on the list ABOVE that. For example, mandated exercise time, sugar restriction (do you know diabetes alone costs taxpayers every year?!?!), TV restrictions, etc., etc.

Personally, I think we're treating the symptom and not the cause. We've created an environment where no one takes responsibility for their own actions. It can't be "our" fault... it must be WoW's fault! If we encouraged people to take responsibility we'd fix a lot of problems...
by IndioITMan March 2, 2009 9:35 AM PST
Just because I have thirty (30) 'toons' across seven (7) 'realms' on my one (1) account; 'play' on every break, lunchtime, after work, between chores and whenever the gnomes (my family) in my cave (house) leave me alone long enough to log into World of Warcraft...doesn't mean I'm addicted to it!
I've wasted enough of my 'break' commenting on this outrageous finding...I'm gonna head over to my level 77 gnome mage's realm and burn off some steam.
:)
DDTG/IndioITMan
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by calmlunatic March 2, 2009 9:50 AM PST
If you would rather play your wizard or whatever than interact with others outside of a virtual environment it's time to put the game away and spend more time with family/friends..maybe even find a book to read so you have something to talk to them about.
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by Corion73Xx March 3, 2009 5:02 AM PST
But.. what if I detest people? Seriously, I hate being around anyone that is not in my immediate family or very close circle of friends. On a large scale, people in general are morons. I spend a good deal of time with my family including weekly game or movie nights, as well as raiding with my wife once the children are in bed.

I do read books, and I'm following several series including... House of Night series by P.C. and Kristin Cast... Anita Blake series by Laurell K. Hamilton, and a few others. When I am not working on a new release, I tend to delve into some of the more classic horror stuff.


Oh... and we don't have any Wizards in our world (of warcraft).


I have to agree with what was posted above. Everything in moderation. People's lack of self control had better not affect the things that I use responsibly. We live in a sad society where these lazy and greedy idiots find it more profitable to place blame on anyone but themselves for the problems they cause themselves.
by iamarcin March 2, 2009 10:09 AM PST
"FORTUNATELY i have a life"
I say UNFORTUNATELY because your life is preventing you from enjoying the splendor of WOW.

No seriously i have never played but i would if i had the time.
i dream of a time when tech is so advanced so i can have solar pannels so i don't have to pay for electricity, car that runs on it so... and food should be cheaper cuz transporting it should be cheaper... heat could run on electric...

just have to work for house/pc/wow subsription
there would be little other reason to work just play WOW all day.!.!.!.!

That's right those damn TAXES
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by 0ri0n March 2, 2009 10:13 AM PST
This game is DESIGNED TO BE A TIME-SINK. It is designed to be addictive, but people don't want to believe a game can lure you in like so many drugs.

I have played it for years, as well as Everquest (Ever-crack, Never-rest, etc). I started because money was tight, and this game was cheaper for unwinding than going out or to the bar. What started out at 15 bucks a month turned into making the most of my membership fee. Eventually it started to eat away at the time I would normally take for studying, going to the gym, enhancing myself in positive ways.

This games are the same - the quests take up time, hell, the game is designed to MAKE you *JUST SIT*, for hours, while an item that you need for some quest "pops" up that you have been looking for.

There are guilds, and groups of people, claiming to be 'serious players/raiders'....and what I have discovered is 99% of them really don't have a job or a life to speak of. Seriously. Most are the kind of people that have too much time on there hands and do not have to worry about rent/room/board - lackluster students/military (no offense to the military, but I did that for 6 years, and its easy to get in a rut of job/home/go-no-where when the military feeds/houses you)/adults living at home with parents or on general assistance of some type.

If you don't have a reason to drive yourself, to realize your time is valuable, i
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by chalky321 March 6, 2009 5:54 AM PST
i dont know about 99% but majority of the players of WoW cant tell you about there wives and jobs because they are teens -.- it is a kids game the parents should just not let them be playing for over 10 hours and also what do kids like to do ? play video games thats right :) always been like that and i dont think it is going to change
by 0ri0n March 2, 2009 10:13 AM PST
This game is DESIGNED TO BE A TIME-SINK. It is designed to be addictive, but people don't want to believe a game can lure you in like so many drugs.

I have played it for years, as well as Everquest (Ever-crack, Never-rest, etc). I started because money was tight, and this game was cheaper for unwinding than going out or to the bar. What started out at 15 bucks a month turned into making the most of my membership fee. Eventually it started to eat away at the time I would normally take for studying, going to the gym, enhancing myself in positive ways.

This games are the same - the quests take up time, hell, the game is designed to MAKE you *JUST SIT*, for hours, while an item that you need for some quest "pops" up that you have been looking for.

There are guilds, and groups of people, claiming to be 'serious players/raiders'....and what I have discovered is 99% of them really don't have a job or a life to speak of. Seriously. Most are the kind of people that have too much time on there hands and do not have to worry about rent/room/board - lackluster students/military (no offense to the military, but I did that for 6 years, and its easy to get in a rut of job/home/go-no-where when the military feeds/houses you)/adults living at home with parents or on general assistance of some type.

If you don't have a reason to drive yourself, to realize your time is valuable, its easy to lose yourself in a game like this.
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by glaven123 March 2, 2009 10:40 AM PST
I lost my best friend to WoW addiction. It is real and it happens more often than people want to admit. It preys on the lonley just like any other addiction. The time will come when Blizzard will have to answer for this, just like big tobacco and liquor companies have. They profit, players loose. It's that simple.

I find it very currious why no one un the U.S. has tried to hold them accountable. I have seen it wreck lives, marriages, school careers and fueled neglect for children. Just like so many other substance abuse problems.......

Blizzard has reported 10.5 million users, all paying a minimum of $10 per month, plus revanue from games sales. Even if that number is off by %20, that's still over a billion a year. Blizzard hasn't suffered in this economy, it has flourushed, preying on people with too much time or knocked back by loss of work. They arent' ignorant to the problem either. They can't be. The oportunity to mine data about that many users is golden. They know that more than a few people have a problem and have done nothing about it. Not even a help line....thanx Bliz!
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by atomD21 March 2, 2009 3:26 PM PST
The problem is that Blizzard has never once held a gun to a player's head and forced them to play for 36 hours straight. It is the responsibility of the player to exercise self-control enough to limit their time in the game. I don't know where the mentality in this country that we're not responsible for our choices comes from, but blaming companies for selling a product that people then abuse is getting ridiculous. It would be like saying that Lego is to blame for my six year old not wanting to pick his Legos up when he's told. On the other hand, if there is a true addiction going on, the people addicted need to want to change before it'll happen. The first step is admitting you have a problem. Even if WoW is gone tomorrow, something will take its place among the truly "hooked."
by drfrost March 3, 2009 10:11 AM PST
Classic. Make it sound like Blizzard is the predator peddling cocaine at the local middle school. Put none of the responsibility where it truly lies: with your friend.
by GardenLobster March 2, 2009 10:44 AM PST
I've never played WoW, but have played a competitor for 5 years now - FFXI. I met my husband there. LOL! But yeah, lots of people have migrated from this JP level grinder to WoW because it's a little more Americanized - more you can do on your own without a community to accomplish something for one. My husband and I have both tried to control the addiction. Getting married and having kids helped. When we met we both played constantly without eating or sleeping or, yes, bathing. The desire to be attractive to another person outside game was a big motivator for bathing, but people would still have to remind us that sex > game so don't worry about missing Dynamis (raids) if something else is going on.

FFXI does have a very clear disclaimer on their game, reminding us "Don't forget your family, your friends, your school, or your work." You have to click "Ok" to this each time you log in. They've also put in place very aggressive policies regarding account usage and ownership. They have made it very clear in recent years that they OWN your character and gear, and that you simply pay the fee to have access to it, and they can deny any part of it at any time. SE can be a high maintenance *****, but we wine her, dine her, and lavish her with gifts to get what we really want - playtime.

House, better jobs, and 2 kids later we're still playing and don't plan to stop, but make every effort to keep it in moderation. Luckily, our linkshell (guild) is also made up of the same group of people that have played since high school and college 5 years ago. They, too, are getting married (yes, sometimes to each other), having kids, and having lives. So we now structure game events around real life instead of the other way around. I don't know if this is quite possible in WoW, as I hear more activities are instanced and soloable, so you'd be more personally accountable for what you did and when. But I can't speak on that. I just know that MMO addiction is something that does need to be kept in check.
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by Carolinadancer March 2, 2009 12:10 PM PST
I know a housewife with two kids that pays for a maid service to come in out of her "pin" money so that she can spend the entire day on the computer playing WOW. Her husband has no idea, the kids have no idea, they think she spends the entire day cleaning and working on her Avon business. The truth is that her Avon business pays for the maid service and her WOW so that her husband doesn't find out. She thinks if he finds out that she's doing this that he will make her go out and get a real job. I've tried explaining to her that keeping things from the family is a sign that she's addicted, but she doesn't listen...she has even used the famous "I can quit anytime I want, I just don't want to." to me. I play video games, I surf the net, but I understand boundaries and such. I wish she would.
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by teachergamer March 2, 2009 12:47 PM PST
"The End of Personal Accountability"
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by atomD21 March 2, 2009 3:28 PM PST
Exactly. People are responsible for their choices, not companies. That message has been lost somewhere along the way in history.
by drfrost March 3, 2009 10:14 AM PST
Someone gets it.

While the rest of the sheep are crooning for socialism. A surprisingly similar discussion.
by Jaso March 2, 2009 10:28 PM PST
Game "addiction" can be attributed to two things: weak will power and the too much free time (or the lack of having a priority list for one's life). I used to be addicted to games and then I realized that it was because I had nothing better to do. Gradually, I started changing my life, and now I don't even have much free time to play games. I know that this sounds like going from one extreme to the other, but with work, chores, and taking my family out at night I'm actually accomplishing something constructive as opposed to wasting hours playing games and neglecting myself and my family.
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by thatbiologygeek March 3, 2009 3:58 AM PST
Oh my.... they've been at this for years. In the 80's Dungeons & Dragons was labeled as the new "drug of choice" for the younger set. Now it's Warcraft. Anything fun can become addictive, but it doesn't mean that everyone or even the majority of people engaging in said activity will become addicted.
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by DeferredFixedAnnuity March 3, 2009 4:26 AM PST
World of Warcraft, often referred to as WoW, is a massively multiplayer online role-playing game (MMORPG). It is Blizzard Entertainment's fourth released .
<a href="http://www.freeannuityrates.com/annuities/fixed/deferred-fixed-annuity.php">Deferred Fixed Annuity</a>
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Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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