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December 12, 2008 4:22 PM PST

iPod the 'best Christmas gift ever' (iPhone 3G comes in 38th)

by Chris Matyszczyk

What is it about the holiday season that makes retailers emit polls like burps at the company party?

I have just been assaulted by a profoundly scientific effort, stimulated by cashback.co.uk, the "site that pays you to shop." (which seems less of a point of difference now than in other holiday seasons, as every retailer seems only too delighted to pay you to shop this year.)

I have not been able to find out just who the respondents were, but can only assume they were among the folks who earn $10 every time they introduce a friend to the cashback.co.uk family.

Whoever they were, they were united in their belief that the iPod would have been the chosen gift of the Three Wise Men. A spokesperson for the site told The Daily Telegraph: "The iPod has really taken the world by storm and is an ideal present for anyone of any age." Well, for anyone of the 150 million or so who doesn't already have one, perhaps.

Still, as humanity teeters on the curb of Destruction Drive, wondering whether to step into the middle of the road in order to be struck lifeless by reality, one really does wonder just what resides in these respondents' minds.

Jim and Trisha would surely both love slippers.

(Credit: CC Davey Nin)

Because the second-best Christmas gift ever is, apparently, diamond earrings. The third is the quite indefatigably entertaining Wii. While the iPhone 3G languishes in some considerable pain and disillusionment at No 38.

What might these wise and thoughtful respondents have possibly imagined could be better than an iPhone 3G?

Well, at No. 30 they chose a Grease DVD. Which some might find a little "Travolting." Especially as No. 31 was a boxed set of 24.

But this travesty of intelligence and sensitivity is trumped into nanosignificance by the choice, at No. 18, of slippers.

Most will not be surprised that Barbie, having shaken off some difficult associations with Pamela Anderson and the spouses of certain politicians, stood rock solid at No. 10. However, the presence of pajamas at No. 33 might leave some wanting to disappear beneath their comforters until the End of Days.

And will anyone not feel involuntary spasms when discovering that following closely on the clasps of choice number 4--Tiffany earrings--is the gift that says "I love you" without the "I'd bankrupt myself for you"--a box of Ferrero Rocher chocolates?

In case you still had lingering doubts that the respondents to this survey might have been either imbibing considerable amounts of Baileys Irish Cream Liqueur (yes, No. 23) or the bored inhabitants of an institution for those of indeterminate mind, might I direct you to No. 34?

Yes, four places above one of the most dazzling phones ever created, was that essential, exciting, heartfelt, 34th best Christmas gift ever--a bottle of de-icer.

All is not lost, though. The iPhone was 3 places above the Footspa.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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Add a Comment (Log in or register) (4 Comments)
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by plamoni December 21, 2008 10:57 PM PST
I don't really understand the reasoning behind all the "iPhone trashing" in this article. Maybe I missed it, but I didn't see any other cellphones listed in the top 50. The fact is, a cellphone doesn't make a very good Christmas gift. Much less an iPhone. Even the smallest of iPhone 3g plans comes out to 70 bucks a month.. without text messaging... or tax. So by gifting someone an iPhone 3g, you're basically saying, "Here, I got you this $200 phone, oh, and I'll let you take care of the $2,000 worth of phone bills I committed you to over the next 2 years!" Of course, you could offer to pay the bill, but then you're getting someone a $2,000 gift. And that's a pretty substantial gift.

The fact is that a cellphone (even an iPhone) is not a huge investment. It's all about the service. Therefore, I don't believe it's right to mock the iPhone for coming in at #38 on a list where no other cellphones even made the top 50. In order to make a good comparison, take out the cellphone part, and just keep the music/video/game player that's left over. Luckily, such a gadget actually exists. But that device only came in, well, 1st. So, obviously my point is not justified.
Reply to this comment
by ChrisMatyszczyk December 23, 2008 7:56 PM PST
iPhone trashing? iPhone trashing? You are surely jesting.

I am mocking the bloody survey, plamoni. Surveys are, in general, all rather warped.

Do please relax this Christmas.

Chris
by adasha76 December 22, 2008 2:15 AM PST
"Well, for anyone of the 150 million or so who doesn't already have one, perhaps."

Grammar & accuracy Nazis homing in, in 3.... 2.... 1....
Reply to this comment
by ChrisMatyszczyk December 23, 2008 7:57 PM PST
Aaggh. You are right, adasha76. You are right. I am standing to attention. I apologize. Please don't hit me.

Chris
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Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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