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November 25, 2008 11:35 PM PST

iLike? No, I don't

by Chris Matyszczyk
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The other day, I got an email from my former assistant, the effervescent Brandy Barber.

Brandy is a rising New York comedienne who has a serious distaste for any woman who talks like Woody Woodpecker. Well, actually, for one woman in particular.

Her email was simple, but not very informative. She wanted to share her iLike playlist with me. (That was it. No 'how are you?' No 'I miss you.') Until now, I have not had an intimate involvement with iLike. If I want to know what other people like I tend to ask them.

Sad, I know.

However, because it was Brandy and because she is bigger than me, I clicked on the iLike link she embedded in her email and was immediately blasted to the Facebook app. What did I expect to see? Oh, a list of ELO tracks, frankly. Brandy doesn't just love ELO. She wears ELO t-shirts to work.

What did I actually see? Well, a wealth of stuff I didn't ask for. Hey, Ludacris has added four songs. And they're full-length. Gosh. Julianne Hough, she of Dancing With The Stars, has posted a video. Sorry, Julianne. You are no Lacey Schwimmer. (Oh, Google her.)

And then there was the obligatory Facebookian enthusiasm, asking me whether I wanted to personalize the page.

Well, if I had personalized it, I would have wiped all of this superfluous tosh and twaddle from the page. Especially the display ad wondering if I might be interested in buying Faith Hill's wonderful new Christmas album. Oh, sure. Because I have all of Faith Hill's albums, right?

Brandy is one of the people in this picture, taken at the Drink at Work Show in 2006.

(Credit: CC Maryanne Ventrice)

Now then, what was the one thing I found hard to locate on a page with more unwanted information than I got from a rather hairy individual in a cafe in Seville last week? Yes, Brandy Barber's playlist. When I finally found it, I saw that it comprised perhaps 5% of the whole page.

This was like walking into a Barneys changing room to try on a shirt and being told that you have to try seventeen pairs of pants, four pairs of boxers, three coats and a pair of tights, all chosen by members of Barneys security staff, before you could slip on the shirt.

The iLike page was very keen to know if I liked Korn and Staind. Oh, and Limp Bizkit too. Mind your own bloody business. I came here to find out what Brandy is listening to. Now get your grubby, grasping hands off my shirt sleeve.

As far as I could tell, Brandy likes 14 songs by Modest Mouse. Whom I saw live earlier this year and found as fascinating as an enema inserted by a nurse with Tourette's. Perhaps she has other things on her playlist. But in the midst of this shopping mall of gall, I beat a hasty retreat.

Brandy, you're a fine girl. What a good wife you would be. (This is a musical reference, not a sexist statement. Or rather a musical reference to a shiveringly sexist lyric.)

But iLike? I no like.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by loose_screw November 26, 2008 4:14 AM PST
Sounds like a pretty lame app.
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by waynebranch November 26, 2008 4:17 AM PST
Chris, You hit the nail on the head.
What a waste of time, that FB is, I signed up once a long time ago on the advice of a friend. It took me three days to dump that trash off my list.
Like don't people have enough things to do in life.
Reply to this comment
by msolominow November 26, 2008 5:13 AM PST
What a pointless rant!
Reply to this comment
by MSSlayer November 29, 2008 12:30 PM PST
It had a point.

You may disagree with the point, but at least say that.
by DatabaseDoctor November 26, 2008 6:50 AM PST
Try ILikeTunes.com... completely different and useful! A great website!
Reply to this comment
by Penguinisto November 26, 2008 7:01 AM PST
ROTFL.... here's hoping I'm not the only one around here old enough to have gotten the 70's sailor-song reference immediately.

And now it's stuck in my head, you bastard... :/

/P
Reply to this comment
by ChrisMatyszczyk November 26, 2008 7:42 AM PST
I am SO very sorry, Penguinsto.

But every since I wrote it down, I have been suffering just like you. Even in the middle of the night when I got up to pee.

AND THE SAILORS SAY BRANDEEE, YOU'RE FINE GIRL, WHAT A GOOD WIFE YOU WOULD BE ....

Aaggh.

Have a great Thanksgiving.

Chris
by Penguinisto November 26, 2008 10:27 AM PST
ROTFL(again)! - Happy Thanksgiving to you too, Chris...

/P
(who is currently holding the fort down since the rest of the IT dep't decided to go on holiday, business travel, and suchlike. This means I get to cure my mental musical daemon by hitting some streaming radio...).
by Dylan_Wisor November 26, 2008 11:12 AM PST
Is it strange I got the reference despite being under thirty?
I need to stop listening to my old AM Gold cassettes...
by ChrisMatyszczyk November 26, 2008 11:53 AM PST
Dylan_Wisor

It is not strange. You are not strange. These things merely have a strange way of penetrating our crania and sticking there.

Like lice. Or news about Amy Winehouse.

It doesn't matter how old you are, this stuff will get you.

Happy Thanksgiving.

Chris
by plasticities November 26, 2008 7:27 AM PST
For the record, Modest Mouse are great live and Moon and Antarctica/Lonesome Crowded West are a couple of the best albums in the last 10-15 years. I agree with most everything else you said, though.
Reply to this comment
by ChrisMatyszczyk November 26, 2008 7:40 AM PST
See, plasticities,

I like Modest Mouse recorded. I just thought they were really lame live. They were totally outperformed by the National that night.

Such is life...

Have a great Thanksgiving.

Chris
by mike.loux November 26, 2008 8:55 AM PST
Seems like there are a ton of Facebook apps that are about as useful as a beaker full of squid intestines. The ones I really hate are where they have you take some sort of quiz or some other survey...only before you can see your results, you have to send the survey to 10 people. And you can't skip this step. Yeah, OK. *DELETE*. :-)
Reply to this comment
by hexjones November 26, 2008 9:14 AM PST
I like Facebook a lot. I think that I have a good experience because I don't use ANY apps at all. I don't play any games. I just update my status, post/look at pics, and read/comment on other people's writing.
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by bsharkey November 26, 2008 10:17 AM PST
Amazing... a journalist who's not an Apple fanboy, at least not enough to endorse crud like 'iLike'.

Further, thank you for not fulling engaging in fanboy speak while writing this article, making the rest of us (the vast majority) not read it at all.
Reply to this comment
by Penguinisto November 26, 2008 11:35 AM PST
Err, bsharkley? iLike has zilch to do with Apple ;)
Reply to this comment
by bsharkey November 27, 2008 9:13 AM PST
ya, the thing that came to mind was iLife... clearly there is a similarity there in name (if not purpose), but there doesn't seem enough to like about iLike
by selenalove43 November 28, 2008 1:26 AM PST
It's not strange. Obviously life should come in mind. everytghing is for life an dlife is journey.
http://www.spudmobile.co.uk/nintendo-wii-sword.aspx
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by snackslapper December 3, 2008 7:23 AM PST
you should try slacker.com for music. you can create your own station with bands you like, send the station to someone and there you go. it has to be the best legal way to send a mixed tape like music selection of bands you like to people. the free service is great. the paid service is better ( i presume) but who wants to pay. tell brandy to make a station and send it to you. it will stop you from writing a story like this. if you have never tried slacker you should. with the upcoming blackberry application this is the way to listen to music, unless you like spending time organizing all that music you downloaded.
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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