October 23, 2008 3:10 PM PDT

Buyer sued for eBay feedback

by Chris Matyszczyk
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Insanity knows no limits. Neither, it seems, do the feelings of a hurt eBay seller.

Chris Read, a 42-year-old English chap, bought a Samsung 700V phone from Joel Jones on eBay.

"I was told the phone was in good condition, but there were scratches all over it, a big chip out of the side and it was a different phone. I paid for a Samsung F700 and got a Samsung F700V," Read told the Daily Telegraph.

He returned the phone and got a full refund, but, thinking he might help other less-than-witting purchasers, he left a comment on eBay's feedback link.

Please read how willfully nasty were Read's words: "Item was scratched, chipped and not the model advertised on Mr Jones' eBay account." Um, and that appears to have been it.

Jones, on reading this deep indictment of his exemplary business practices sent an e-mail to Read, threatening to sue for libel. The gist of his e-mail seems to have been that Read's highly emotional invective had adversely affected his business.

And so, my friends, we are going to the place where judges still wear toupees.

Read is determined not to have his eyes scratched out by a scratchy phone seller: "I thought that was why the feedback service was there. It's not like I wrote anything malicious or nasty."

What Would Judy Do?

(Credit: CC Fandayou0088)

Jones, however, has a very interesting argument, one that many a marketer of underperforming gadgetry will surely consider for their next campaign: "If you don't like the goods, then you get a full refund. Surely that is great customer service and deserves positive feedback."

He claims that, because of Read's hideously honest comment, eBay has sent him down toward the nether hell of its listings pages.

One can't help wondering, however, whether Jones might put his legal mallet away and instead put his own comment next to Read's feedback.

Perhaps he could explain that his two-legged dog, Horatio, had inadvertently scratched the phone as it was being packed. Or that the chips were caused by his moody schizophrenic budgerigar, Sarah.

Surely Jones is seeking sympathy rather than justice. Because even if he somehow persuaded a court that he was right (which would seem a little unlikely), he will always be known as the scratchy phone seller who sues his customers.

Mr. Jones, can you imagine what the comments on the eBay feedback page will look like after the court case? Surely this was just one piece of feedback. And am I right in thinking that everything Mr. Read wrote was, well, true? So how was it, as your suit maintains, "unfair, unreasonable, and damaging?"

Many eBay sellers get hundreds, even thousands of comments. Did you not get any positive ones? Is that it? Do you just need a little love?

Don't they have a Judge Judy in the U.K.?

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by karthurs October 23, 2008 3:30 PM PDT
This kind of massive over reaction to "non-positive" feedback to Ebay sellers is not uncommon. I had a similar experience myself recently. I think this is somewhat caused by Ebay's new policy this year of Seller's lossing the right to reciprocate any negative feedback. Ebay discovered that the feedback process was somewhat corrupt. The reason being that buyers were being scared into leaving either only positive feedback or none at all, due to the fact that their own rating could be damaged by an angry seller. Ebay has taken some steps to help sellers in that the feedback form limits length of the comments to very short causing you to focus on the point. a good thing.

So my recent experience was just a concern about shipping charges on an item I purchased. My Neutral Rating (not negative mind you) comment:

"Understand S&H fee. Handling valid-but actual USPS $5 paid $33 bought 10 units"

He was more than a little miffed. In fact sending me a vitriole filled email about my ungrateful nature. LOL Oh yeah and he informed me I was now on his "Don't Sell to" list. A crushing blow to my commerce life. But honestly this seller has a near perfect rating. I am his only neutral rating and he has one negative from over a year ago. So he has another year to go now to get back to perfect. But somehow I will live through the shame.
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by Heebee Jeebies October 24, 2008 8:25 AM PDT
People have to remember that the cost of shipping is not just what UPS, USPS or FedEx charges. The cost of shipping for someone that doesn't ship millions of items a year (like Amazon.com) is the cost charged for the shipping by the shipping company, any insurance costs, any tracking costs, the cost of the box or boxes, the cost of packaging materials in the box or boxes, the time to package everything up, the time and expense of taking it out to be shipped (gas isn't cheap you know) or in the case of shipping service pickup any cost involved with that, etc.

Shipping isn't cheap. At least if you want it done right so that what you buy arrives in one piece. This is not to say that some on eBay don't gouge you, but people need to keep in mind the true costs of shipping and not just their narrow idea that is it simply what the shipper charges to ship it the cheapest way possible.

Companies like eBay and PayPal don't help matters when they require you to do certain things in order to be protected by the protection guarantees. This is the big reason I don't deal with eBay or PayPal it just costs way too much. Well, that and eBay is now more like a Latino flea market than a place for people to sell used items they don't want. It went too commercial with too much of the same cr@p.

Robert
by ChrisMatyszczyk October 23, 2008 4:29 PM PDT
It is always hard to deal with shame, karthurs, and I think you are an inspiration to many people out there in these difficult times.

Thank you for telling your story.

Chris
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by Vegaman_Dan October 23, 2008 6:42 PM PDT
If you are afraid of negative feedback, then you should provide a positive experience to your customers.
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by Sternlight October 23, 2008 6:52 PM PDT
If you can't stand the heat, get out of the kitchen.
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by formermember1 October 23, 2008 7:43 PM PDT
I also had a recent 'altercation' when I didn't leave positive feedback on a buyers account...he contacted my company and complained that I was ruining his perfect feedback score that he had attained on over 1000 transactions on Ebay. I replied that one transaction with NO feedback statistically could not possibly hurt him but he assured me that it would ruin him. So, he contacted Ebay to find a way to rectify the situation and we promptly got a fax with a Feedback retraction form included in which we had to state that we were fine with them removing any record of any transaction with the guy that would be public facing...thus keeping his perfect rating.

GET A LIFE!
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by ChrisMatyszczyk October 23, 2008 7:51 PM PDT
formemember1,

Yours is an extraordinary story. Did you HAVE to fill out the retraction form? Why did you HAVE to fill it out? What would have happened if you refused? Has the concept of the customer always being right, or at least some of the time, disappeared?

Did the fax actually come from eBay?

Chris
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by BtmnHatesRbn October 23, 2008 9:09 PM PDT
I've dealt with eBay for over a decade on three different accounts. It's amazing the amount of liars and thieves that're on the site. I also have a 400+ rating, with only one negative left by a thief that the City of San Jose sent me legal forms for to use a evidence against these fraudsters. I won't get into it, but they were running a scam that was sending money to al-Qaida. Go figure.

Recently, I bought an iPod on eBay. The fellow already left me feedback. I went ahead, at the delivery of the item, discovered the iPod is defective, and I left him negative feedback, as did somebody else for another reason. Before I did, I sent this idiot a good number of e-mails asking him to help me. First, he tells me it's for "Mac", which is useless, as long iTunes is on any PC (I use the 1979 definition of PC, and not the incorrect lumping of all Winblows computers into a model of an IBM computer) if working, the iPod will be seen by the application. Also, it didn't matter if it was Mac of Winblows, as the 20+ PCs I use (15 Macs, 5 Winblows) the iPod wouldn't work. He e-mails me back and tells me to get the "drivers" for the iPod. Except there are no iPod "drivers", because iTunes has the "drivers" so to speak. After I told him to get a better testing process and that he can keep my money even though he sent me a defective iPod, he sent me an insulting e-mail as a response. It's that response that got him the negative feedback. I pointed out to him two things: (1) The date my account was opened on eBay, and (2) My 400+ positive rating. His rating was under ten at the time.

Bottomline: He should've been a better seller to work-out the defective problems of the products and should've thorough tested the product.
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by pjk0 October 24, 2008 2:39 AM PDT
What you are missing with this article is one key fact: eBay recently changed their feedback policies in a major way.

Sellers can NO LONGER GIVE NEGATIVE FEEDBACK ON BUYERS.

I put that in caps so it stands out. Buyers can give all the negative feedback they want on sellers, but sellers cannot do anything in the other direction - no matter how flaky or fraudulent auction winners are. Thus it's not particularly surprising that this type of action resulted from that strange policy move.

Regardless how justified or unjustified the seller was in the example cited in your article - you have to admit that's a rather bizarre policy.

I've been using ebay since before it was called ebay. I have many times lamented how they have become increasingly hostile to the interests of bidders/buyers. There must be many like me for them to have inexplicably created that assymetrical feedback policy.

But there needs to be much more transparency in the process overall. eBay has been increasingly clamping-down on that over the years. You cannot even see the user ID's of bidders on most items with values >$100 ($50?) now - eBay claims this is for "security" or "anti-fraud" reasons, but the reality is that this sort of loss of transparency at ebay has been progressive for years now.

They have moved recently to create a better support infrastructure - ie setting up phone support banks. But that move was years overdue - it has long been absurd that it was nearly impossible to even discover any sort of contact info whatsoever for either Paypal or eBay - forcing you to jump through byzantine mazes of web-form-based nonsense - and then wait weeks or months - in an effort to avail yourself of promised "transaction guarantees" and so forth. Well it seems that falling profits over there has finally woken them up a little.

To add insult to injury, their dealings with craigslist (after their sneaky "backdoor" takeover of certain craigslist shares) have been despicable. I only wish there were a viable alternative right now.
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by Phil1985 October 25, 2008 6:30 AM PDT
As a long time eBay buyer, I like the new feedback system. If a buyer gets screwed by a seller they're out actual money. If a buyer gets screwed, they just have to re-list the item. Before this new system, I have had several sellers leave me negative feedback based only on the fact that I left them negative feedback. The feedback should really only be for sellers anyway; I don't care how good of a buyer you are on eBay, just how honest and how well you sell items.
I also agree with some other comments; if you don't like the way eBay works, don't use it.
by megadupek October 24, 2008 3:08 AM PDT
Total perversion. All the rating systems are really crap. Both eBay and Amazon
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by BtmnHatesRbn October 24, 2008 8:10 AM PDT
Really? Can you analyze your comment or are you "those" type of people? Prove that the rating systems are "crap".
by MorningBit October 24, 2008 8:09 AM PDT
Fun article, but your title is not what happened. You said he threatened to sue, not that he DID sue.
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Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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