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October 7, 2008 11:25 AM PDT

At last Google invents something truly brilliant

by Chris Matyszczyk

I know those little Google search ads are supposed to be terribly clever.

And I realize that Google has lots of other highly interesting services, none of which come to my mind just this minute because, well, I seem to have done without them until now. They don't move me. They don't make me think "oh, what a fabulous little invention."

Then I heard about GMail Goggles. So brilliant and yet so wonderfully, non-mathematically human.

Someone at Google clearly came into work one morning and said: "You know that girl I met in a bar two nights ago? You know, the one who turned her back on me...the one I regaled with the one-legged martian and the hermaphrodite pterodactyl joke...yeah, the one who poured her White Russian over my black satin H&M shirt?...well, I sent her an e-mail last night telling her I loved her."

"Step away from that laptop, sir. Step away from it now."

(Credit: CC Andronicus Max)

The lovely thing about these Goggles is that the Googlies haven't totally sacrificed their mathematical religion on the altar of humanity.

Essentially, if you enable the Goggles they will ask you several mathematical questions before allowing you to send a late-night Gmail. And you have to complete them within a certain time. It's a little like the GMAT (but probably more difficult).

Surely there is not one amongst us who hasn't sent the wrong e-mail when the mind was a little slurry.

Or, perhaps worse, sent the right e-mail to the wrong person. Come on, admit it, you've once sent an e-mail saying that Gregory Snoggings was a conniving, two-faced son of an ill-bred dachshund TO Gregory Snoggings. Just by mistake, Freudian or not.

The Goggles will sit by your side and electronically whisper into your ear: "Step away from that laptop. There's nothing to see here. Certainly not the way you're seeing things right now. So drink lots of water and go to bed with Winnie the Pooh and Loopy Lou. Tomorrow morning you will be glad we had this conversation."

I would very much like to buy the wise, wonderful person who invented these Goggles the largest and most refined drink possible.

And, come to think of it, isn't this the week for the Nobel Prizes?

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by nintendoeats October 7, 2008 11:52 AM PDT
Oh man, I am totally turning this on right now. just because its cool.
Reply to this comment
by ChrisMatyszczyk October 7, 2008 12:02 PM PDT
It really is so cool, isn't it? Just so fabulously thoughtful and wise.

Chris
by karpenterskids October 7, 2008 12:12 PM PDT
Wow, although creating a search system that's become #1 in the nation might be considered "brilliant" as well...


...this is still very awesome indeed. :)


Not sure why they called it Google Goggles, though...should be called Railings or at least Safety Net instead. (Ok, I'll admit...neither of those previous names have much appeal in them, but hopefully you get the point)
Reply to this comment
by ChrisMatyszczyk October 7, 2008 12:19 PM PDT
yeah. But it's Beer Goggles...that's what they're getting at. And they're getting at it really, really well...

Chris
by awkwards October 7, 2008 12:57 PM PDT
Can they turn on Goggles for blog comments?
Reply to this comment
by jmstr October 7, 2008 4:15 PM PDT
If this worked for SMS messages, I'd be more impressed. So, if you get home in one piece and log in to your computer, you can prevent yourself from sending a stupid message?

Does it work on smartphones? I think it's more useful if you stop yourself while at the bar.

personally, I'm more impressed with their mapping functions and search engines. But then, I don't need googles, beer or google brand.
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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