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September 16, 2008 6:50 PM PDT

Lessons from a Harvard MBA grad who said no to Google

by Chris Matyszczyk
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I am philosophical today. Would you take a slow walk with me and listen to a story that may not have an ending?

I was in my favorite sushi restaurant the other night when Dan, a man in a Tommy Bahama shirt, leaned over to me and, through thickly alcoholic breath, said: "There are more banks going down. Mark my words."

Normally, a Tommy Bahama shirt signifies "my brain is dead and my eyes have turned to disco balls." However, Dan is, I know, a retired accountant. The very finest, wiliest, (relatively) honest kind.

With his words still nuzzling my ears, I got home and picked up a book I was reading called Ahead of the Curve. I reached a chapter in which the author was interviewing at Google.

(Credit: CC Esparta)

The author, Philip Delves Broughton, is a former New York and Paris bureau chief of the highly conservative Daily Telegraph newspaper, who suddenly decided to enter the Harvard MBA program because he felt he needed to learn about the realities of business.

One of the the realities, for him, was that Google, which originally was interested in employing him in the marketing department for its Book Search, ended up interviewing him 14 times.

In the end, Broughton was interviewed by people at Google's New York office who made it clear that the company was now wondering whether he could do hard-core sales.

After this interview, Broughton knew that his corporate daze was complete: "I decided I was going to quit before I was pushed (...) They told me they were sorry and that I could always come back. But I wanted the company expunged from my life. I wanted to scrub away the mask I had worn for them all these months. I uninstalled all the Google features on my computer and made Yahoo my default search engine."

Perhaps Broughton was just unsuited for the unsuited, but corporate, life at Google.

However, if you wander along to his conclusions about the direction of corporate life in general, you too might pause to put a word into the search box on your browser. The word might be "soul."

"HBS does not need to promise to 'educate leaders who make a difference in the world,'" writes Broughton. "It suggests that business, with its priorities and decision-making approach, has a right to impose its will on the world. But business needs to relearn its limits, and if the Harvard Business School let some air out of its own balloon, business would listen."

Broughton has a solution as simple as your IT guy has when your computer crashes and you have no idea how to fix it: "HBS need only promise to educate students in the processes and management of business. It would be a noble and accommodating goal and would dilute the perception of the school and its graduates as a megalomaniacal, self-sustaining elite."

Could anyone in the tech world be accused of wanting to create a "megalomaniacal, self-sustaining elite"? I will keep my subjective objectivity to myself on that question. But Broughton's strangely sobering book ends with the story of HBS's perhaps most famous student.

No, not Jeffrey Skilling of Enron. A chap called Robert McNamara.

McNamara was the U.S. Secretary of Defense during the Vietnam War. According to the journalist David Halberstam, McNamara had no trust for anyone "who did not speak his language of statistics and hard data."

Naturally, South Vietnamese officers would think of a number between 30 and 4,000 and declare it hard data--a small subterfuge that led McNamara to disbelieve anything real people such as his own country's soldiers told him when they returned from the battlefields. And, well, if you've watched the documentary The Fog Of War, things didn't really end all that well.

Perhaps Dan, Ahead of the Curve, and the discomforting Wall Street events of this week have made me wonder more than usual if there really is safety in numbers, even binary ones.

Oh, what am I worried about?

Harvard Business School bears no comparison to the tech world. No one goes into the tech business just to worship the numbers and make money without any thought as to what kind of world they're ushering in, do they?

Let's ignore Broughton's slightly portentous final question about his alma mater: "Has society allotted too much authority to a single, narcissistic class of spreadsheet makers and PowerPoint presenters?"

Thank you for walking with me. Do you fancy some sushi? Dan might be here again tonight. He might have other shirts.

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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by aussobe September 16, 2008 9:13 PM PDT
I rarely comment on articles but this is a great piece Chris. I agree with a lot of what you say. But I also wonder if the problem is a little closer to home than the ivory towers of the Ivy League or Silicon Valley. Perhaps the promise of the American dream is partly to blame. After all we're told that with hard work and persistence we can accomplish anything we set out minds to - including making lots of money.

In reality most businesses fail in first year and more hardworking people in this country live paycheck to paycheck than those who do not. A little more honesty upfront might help us see that whether your a Harvard grad or a high school drop out, success lies not in how hard you work to achieve your goals but in the actions you take along the way.

They might not teach that at Harvard or in Silicon Valley but I wonder if that's their responsibility? The rules of business and the founding principles of the nation/personal ethics are different things. Somewhere along the way the lines seem to have blurred.
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by ChrisMatyszczyk September 16, 2008 9:45 PM PDT
Thank you, aussobe,

You are very kind. There's something about this period in history that feels like a readjustment of some kind. And you're right, everything has become so strangely multi-layered.

I went to sushi tonight, but Dan wasn't there to share his wisdom.

Chris
by urawoft September 17, 2008 5:01 AM PDT
Amazing, I to have washed my hands of Google. I've cleansed my cookie folder and changed search engines. These new wet behind the ears snot nosed green MBA's are furthering the interests of soulless corporate empires.

Surviving in the eastern lands of corporate elitism slogging my way through endless repetitive interviews. What a waste of time!
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About Technically Incorrect

Chris Matyszczyk brings a fresh and irreverent perspective to the tech world in his CNET blog, Technically Incorrect. He is a member of the CNET Blog Network and is not an employee of CNET.

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