Field and Stream, a magazine devoted to hunting and fishing, is offering, in conjunction with the outdoor equipment manufacturer Bushnell, $1million to anyone who can produce a verifiable photograph of Bigfoot.
"We're not saying we believe in Sasquatch, but if anyone's ever going to capture an image of one, we're guessing it'll be a hunter with a trail camera. That's why Bushnell is offering a chance at $1,000,000 to the first person using one who snaps a verifiable photo of the beast," declares the site.
It is not for me to say whether Rick Dyer and Matthew Whitton, the two Georgia non-hunting hikers who claim to have a dead Bigfoot in their freezer, have one eye on this contest, which was launched in June and closes in December.
And I am sure that the folks at Field and Stream did not have the two intrepid Bigfoot trackers in mind when they added this to their site:
"BONUS CATEGORY: For all you jokers out there - we're giving away an additional Bushnell Trail Scout Pro camera for your best attempt to cheat Bushnell out of their $1,000,000 prize. So go grab your gorilla suit and head to the nearest woodlot. Just don't get mistaken for a bear*. *Please use caution when taking photographs outdoors and in the wild, especially when using suits or costumes that resemble wild animals (Gorilla, Sasquatch, or other)."
All Mr. Dyer and Mr. Whitton will have to do to earn their million is "provide an unaltered photograph/video, verified and substantiated by a panel of scientific experts [including a zoologist and biologist], the evidence required to prove a Sasquatch/Bigfoot/Yeti exists."
Which, as last Friday's press conference showed, they feel they are well on their way to doing. They have, according to their site bigfoottracker.com, sent their Bigfoot's DNA sample away for 'analization.'
Although Mr. Whitton and Mr. Dyer are themselves excellent marketers, it will be quite difficult for them, one suspects, to actually win this $1 million, which appears to be fine marketing on the part of the Bushnell and Field and Stream folks.
On the evidence of Friday's photo, some might say the Georgians will be struggling in the Bonus Category too. Should they ever enter it, of course.