• On CBSSports.com: Mike Tyson's daughter dies in accident
June 25, 2008 9:57 AM PDT

Amazon's blueprint for cloud computing

by Dan Farber

In the early morning at Structure 08, AMR Research's Jonathan Yarmis described various tech trends around cloud computing. Mendel Rosenblum, a founder and technical lead behind VMware, outlined the role of virtualization in data centers.

Amazon CTO Werner Vogels

(Credit: Dan Farber)

Now Werner Vogels, vice president and CTO at Amazon.com, is talking about why Amazon is in the cloud computing business, how it got there, and why customers should want it. Instead of every company or developer doing the heavy lifting, dealing with the "muck" as Amazon CEO Jeff Bezos likes to say, Amazon opened up its software-as-a-service stack (Amazon Web Services) and infrastructure (Elastic Compute Cloud, S3, and SimpleDB) to external parties.

I've heard the Amazon story many times, but Vogels offered a few new tidbits, such as S3 is storing 18 billion objects and how Amazon thinks about building to its 1,000 services.

"Amazon built these services internally as tools, not as a framework. Each team can use whatever development tools they need. Infrastructure services need to be very generic and people can switch to competing services internally," Vogels said. For example, users could work with Amazon EC2 and a different storage service than S3.

Vogels outlined the core objectives and principles that cloud computing must meet to be successful:

  • Security

  • Scalability

  • Availability

  • Performance

  • Cost-effective

  • Acquire resources on demand

  • Release resources when no long needed

  • Pay for what you use

  • Leverage other's core competencies

  • Turn fixed cost into variable cost

    Vogels noted that cloud computing is in its infancy, but it's not difficult to see the broad outline of how it will evolve. Nick Carr's book The Big Switch tells the story.

    Live coverage of Structure 08

    Click here to see more of CNET's stories from the Structure 08 conference and on cloud computing generally.
  • Dan Farber is editor in chief of CBS Interactive News, which includes CBSNews.com and CNET News. He has more than 25 years of experience as an editor and journalist covering technology. E-mail Dan.
    Recent posts from Outside the Lines
    Track business executives' tweets with ExecTweets
    Wolfram Alpha: Next major search breakthrough?
    Microsoft's Live Mesh top innovation at the Crunchies
    Macintosh at 25: Still the innovation leader
    Print news is fading, but the content lives on
    More speculation on Yahoo's CEO choices
    Google's 2008 Zeitgeist lists of most popular searches
    The information flow from Mumbai
    Add a Comment (Log in or register)
    by Renegade Knight June 25, 2008 11:30 AM PDT
    Cloud Computing with Local Redundancy as a backup. Sounds about right.
    Reply to this comment
    by Tony McCune June 25, 2008 5:45 PM PDT
    It's saved us about 75% on infrastructure but more importantly, we can scale at a rate sufficient to address larger clients without big risk. http://www.amazon.com/Success-Story-DigitalChalk-AWS/b?ie=UTF8&node=401671011&me=A36L942TSJ2AJA
    Reply to this comment
    advertisement

    Making sense of Windows 7 upgrades

    faq The basics and the fine print on Microsoft's options for those eyeing the next operating system from Redmond.
    • Full Windows 7 coverage

    Road Trip 2009: Big Sky Country

    CNET News reporter Daniel Terdiman takes his car full of gadgets to the Rockies and the Great Plains in search of tech, science, nature, and more.
    • America's Fortress: Cheyenne Mountain

    About Outside the Lines

    Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

    Add this feed to your online news reader

    Outside the Lines topics

    Subscribe to the EIC² podcast

    Editors Dan Farber of News.com and Larry Dignan of ZDNet, square off in EIC² in this weekly podcast. The two editor in chiefs talk about the big tech stories of the day and provide insight and analysis.

    Subscribe to this podcast using an RSS reader other than iTunes

    Subscribe to this podcast using iTunes

    advertisement
    advertisement

    Inside CNET News

    Scroll Left Scroll Right