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June 12, 2008 11:01 AM PDT

Saving Nick Carr's brain

by Dan Farber
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Nick Carr has come up with good thought food in an Atlantic Monthly article titled "Is Google Making Us Stupid?" While the title is excessively tantalizing (Carr also penned the supercharged "IT Doesn't Matter" for the Harvard Business Review in 2003), with "Google" and "stupid" separated by a few words, Carr explores how the flood of data flowing across the network is wreaking havoc with media consumption habits:

And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.

In his CNET blog "Technically Incorrect," Chris Matyszczyk has some advice for Carr--a 10-step program to save Nick Carr's brain that has five steps to help avoid becoming a "pancake person," spread too wide and thin by the Internet firehose.

Google and other services excel in the machine processing of billions of bits of data at high speed. The human brain is a high-speed processing organ, and the intersection with the Net is altering neural patterns.

The generation brought up on the Web communicates in short bursts, with instant messaging and SMS, continuously multitasks and consumes information in smaller chunks. The capability to read or write narratives longer than a typical e-mail message is diminishing. Information processing for humans is becoming more machine-like, processing massive amounts of loosely coupled data bits, as machines start to mimic some of the brain's more sophisticated pattern recognition features.

Now imagine reading "Moby Dick" in 140-character chunks while you are talking on the phone and glancing at YouTube videos.

As Matyszczyk suggests, spending a day each week unhooked from the Web could be liberating.

Dan Farber is editor in chief of CBS Interactive News, which includes CBSNews.com and CNET News. He has more than 25 years of experience as an editor and journalist covering technology. E-mail Dan.
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by ccolborn June 14, 2008 6:44 AM PDT
Hi, Dan. Nick's stupid but catchy title aside, he makes a point on one of my favorite research topics that CNET featured:
Why can't you pay attention anymore?"
By Alorie Gilbert
Staff Writer, CNET News.com Published: March 28, 2005 4:00 AM PST
http://news.cnet.com/Why-cant-you-pay-attention-anymore/2008-1022_3-5637632.html
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About Outside the Lines

Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

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