Google's third Campfire One event Monday night featured the debut of Friend Connect. David Glazer, Google director of engineering, has described Friend Connect as a "salt shaker full of social to sprinkle social features on a site in a matter of hours."
David Glazer, director of engineering at Google, at the Friend Connect Campfire event.
At this juncture, the salt is in short supply, but Google plans to make it broadly available to developers over the next few months. More on Friend Connect here.
Web masters and developers can sign up to get on the Friend Connect waiting list here.
The Friend Connect administration site presents a catalog of social gadgets, such as member management, message board, reviews, and picture-sharing, provided by Google and other developers. Users copy gadget code snippets and paste them into their sites. The member gadget allows for sign-in with Google, Yahoo, AIM, or OpenID accounts; invites and display of activities from existing friends on social networks such as Facebook, Google Talk, hi5 and Plaxo; browsing member profiles across social networks; and connecting with new friends on a site.
Check out the Google video on Friend Connect below.