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May 4, 2008 9:57 PM PDT

Forget 'Iron Man's' fighting prowess, check out his computers

by Dan Farber

I saw Iron Man (cool Web site) on Sunday, joining the hordes who contributed to the $100 million dollar plus opening of the film. The movie was a blast so to speak, and Robert Downey Jr. was outstanding in the lead role. It has plenty of digital special effects and great production design, especially the futuristic computer usage scenarios.

(Credit: Paramount Pictures and Marvel Entertainment)

Minority Report has some interesting computer usage scenarios, but Iron Man is far more sophisticated. It's difficult to describe the digital systems, but they are artificially intelligent (pass the Turing Test), and allow Iron Man, aka Tony Stark, to design, fabricate, and control very complex gear, with voice commands and hand movements, in matter of weeks, not decades or centuries.

There were some old-fashioned keyboards and command line screens along with advanced 3D user interfaces and heads up displays, but no Google searching, Twittering or iPhoning. The cars (Audi paid for the new R8 to have featured role in the movie) were very ordinary but fleet.

A note to movies goers: the jumbo popcorn with the free refill has been suspended due to the rising cost of corn and production of ethanol, at least at my theater.

See Metacritic for reviews of Iron Man.

Dan Farber is editor in chief of CBS Interactive News, which includes CBSNews.com and CNET News. He has more than 25 years of experience as an editor and journalist covering technology. E-mail Dan.
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Add a Comment (Log in or register) (9 Comments)
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by ewelch May 4, 2008 10:34 PM PDT
I liked the movie a lot, but the product placement was particularly egregious.

But those dual 30" Cinema Displays made me drool.
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by tylersmyler May 5, 2008 5:53 AM PDT
Only 30" ?? I haven't seen the movie yet but seesh. They can can do anything they want in a futuristic movie. Why not 87" OLED crazyness..
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by Orion Blastar May 5, 2008 6:11 AM PDT
Tony Stark uses Dell servers and Dell computers.
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by hn20 May 5, 2008 6:15 AM PDT
This is exactly what I thought: the most fantastic thing in the film was the AI of Tony Stark's computers. It's more difficult to build this kind of AI than the actual Iron Man suit...

This was a great piece of entertainment, Jon Favreau and the rest of the crew did an outstanding job - go see it.
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by Mercury23 May 5, 2008 7:20 AM PDT
His digital panoramic window in his bedroom was the first thing that got me. How it went from alarm clock to weather and other various information. I smiled real big and whispered to my g/f that I want one of those :) She has an Audi Quattro but thought the Audi product placement was a bit much, like every car you saw seemed to be an Audi. The Burger King part though I chuckled at.

I'd rather have that giant window that can generate information than the 30" cinema displays ;)
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by Jacques_Auef May 5, 2008 8:24 AM PDT
I saw the movie and Tony Stark was using two Apple iMacs
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by inachu May 5, 2008 9:27 AM PDT
The virtual home butler as far as I know from past videos on the internet is real.
http://www.opulentitems.com/Virtual-Butler_p_63-207.html
Reply to this comment
by crankarms May 6, 2008 11:21 AM PDT
What about the Tesla Roadster in Stark's fleet? That's way more advanced than an Audi.
http://www.autobloggreen.com/2008/02/03/iron-man-tony-stark-gets-a-tesla-before-anyone-else-does-must-b/
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by shlinder May 23, 2008 11:19 PM PDT
What was the keyboard used in the movie? It was divided and had touchpay like keys.
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About Outside the Lines

Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

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