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April 14, 2008 6:44 AM PDT

Is there a Y!Phone is Microhoo's future?

by Dan Farber

Jason Perlow has come up with a suggestion for Microhoo--a Windows Mobile-based "Y!Phone" mated with a Wi-Fi-enabled Zune and some combination of Yahoo and MSN online services. Of course, it would also include a camera, a 3G wireless service and, as a differentiator from the iPhone, an integrated slide-out keyboard and support for Microsoft applications.

(Credit: ZDNet)

Jason posits that a Y!Phone priced at less than $300 with carrier incentives "could be the device that everyone truly wants." However, he also points out that a winning product would need more "sex appeal" than the current 3G Windows Mobile phones. Most importantly, the Windows Mobile interface needs to be completely revamped to take on the iPhone and whatever the Google/open-source Android sect develops.

It's a grand idea, but it's hard to see Microsoft or Yahoo or the combined companies pulling it off in the near term. All the mobile device companies are learning from the iPhone, and will eventually come up with similar functionality. But duplicating the fit and finish of a Steve Jobs device will take way more than combining a reinvented Windows Mobile-Silverlight software, a redefined Zune, and Yahoo and Microsoft services.

Read Jason's post

Dan Farber is editor in chief of CBS Interactive News, which includes CBSNews.com and CNET News. He has more than 25 years of experience as an editor and journalist covering technology. E-mail Dan.
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by rcrusoe April 14, 2008 8:11 AM PDT
Is there a Y!Phone coming? Personally, I'd think a Zune heritage would be a lot of baggage to hang on any new device.

I know one person who admits they own a Zune. And that one was a gift from a non-tech savvy parent.
Reply to this comment
by lmasanti April 14, 2008 8:26 AM PDT
Apple builds from ground up... A wonderful OS on top of which it put a Touch Interface and brings to us in a nice hardware integrated to iTunes...
So, Microsoft will stick with bad glue a lot of unresponsive and uncompatibles elements and it... "could be the device that everyone truly wants."
Sorry, Jason, I have a nicer taste for quality than you!
Reply to this comment
by texasphotoman April 14, 2008 8:57 AM PDT
By the time MS could "buy" something, not come up with any thing on their own, that would compare with the iPhone, Apple would have already developed one even better.
Reply to this comment
by wigmo April 14, 2008 9:03 AM PDT
Apple didn't build their OS from the ground up, try again. As for the conceptual zune phone it's pretty rotten. It would be easier to just incorporate zune features into their existing os than to try and port telephony over to an mp3 player.
Reply to this comment
by anon8mizer April 14, 2008 9:31 AM PDT
"Is there a Y!Phone is Microhoo's future?" I don't know. Can I has a spell checker? :)

You saw the IDG report on Windows OS. It's too bloated to run on anything that's price competitive in the mobile space. Microsoft's effort is dead in the mobile space until they re-architecture the windows operating system to make the kernel smaller. Otherwise Microsoft's overhead in product mgmt and marketing to make the mobile OS and desktop OS 'appear' to be the same (in terms of being able to run similar microsoft apps) will be way too much of a waste for them. Sure. They can throw a ton of money at it. But there will be no 'passion' from the internal developers to push this out the door as the friction from the desktop team and the mobile team will take its toll.

Apple won here because MacOS X as well as the iphone OS is based on the MACH kernel from CMU long time ago. It's a very small kernel and light. Besides that, you have the Steve factor. He dictates UI at apple, where as at microsoft the UI is designed by a collection of human interface designers schooled in cognitive sciences and anthropology.

The dictator wins.
Reply to this comment
by anon8mizer April 14, 2008 9:32 AM PDT
"Is there a Y!Phone is Microhoo's future?" I don't know. Can I has a spell checker? :)

You saw the IDG report on Windows OS. It's too bloated to run on anything that's price competitive in the mobile space. Microsoft's effort is dead in the mobile space until they re-architecture the windows operating system to make the kernel smaller. Otherwise Microsoft's overhead in product mgmt and marketing to make the mobile OS and desktop OS 'appear' to be the same (in terms of being able to run similar microsoft apps) will be way too much of a waste for them. Sure. They can throw a ton of money at it. But there will be no 'passion' from the internal developers to push this out the door as the friction from the desktop team and the mobile team will take its toll.

Apple won here because MacOS X as well as the iphone OS is based on the MACH kernel from CMU long time ago. It's a very small kernel and light. Besides that, you have the Steve factor. He dictates UI at apple, where as at microsoft the UI is designed by a collection of human interface designers schooled in cognitive sciences and anthropology.

The dictator wins.
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Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

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