Sony's adoption of Nvidia silicon for its upcoming Android tablets makes the graphics chip supplier--at least for the time being--the hardware standard for the Android tablet world, as a Sony vice president articulated in an interview in Japan on Wednesday.
Suzuki's comments come after Sony unveiled two Android 3.0 "Honeycomb" tablets on Tuesday. One has a 9.4-inch (1280-by-800) display and front and rear cameras, while the other is "foldable" and uses two 5.5-inch displays. Both tablets, due in the fall, will run Android 3.0 on top of Nvidia's Tegra 2 processor.
Sony's tablet, in this respect, will mimic Motorola and its Xoom tablet, which also sports Honeycomb and an Nvidia Tegra 2 processor. And others, including Toshiba, have similar Honeycomb-Nvidia tablets on the way.
Will Strauss, president of wireless chip market research firm Forward Concepts, said that companies like Sony and Motorola are using Nvidia because of the strength of its graphics performance. "In talking to people [in the industry] that's what I'm hearing," Strauss said.
But Google's endorsement of--and standardization on--Nvidia's Tegra technology early on before Android 3.0 was finalized for the Motorola Xoom has probably been the biggest factor in making Nvidia's chip, practically speaking, the only choice right now for Honeycomb.
That said, Nvidia is not Intel. And this is not the PC industry where there is one dominant player. Large chip companies like Texas Instruments and Qualcomm also make processors based on the ARM architecture. Those chips can--and do--run Android. And add LG Electronics, which this week signed a new license agreement with ARM, to that list too.
"In some cases, it's I'm Catholic and they're Catholic so let's use that," Strauss said. "Some people would prefer to use [Texas Instruments'] OMAP 4 processor because they like that graphics better," he added.
Until that happens on a commercial Honeycomb tablet, however, Nvidia is the de-facto standard. So much so that Sony's Suzuki is aware that the adoption of Android and Nvidia threatens the perception of a "uniquely Sony" tablet, he said in the interview.
He spelled four areas where the Japanese company intends to distinguish itself, including "optimizing" the combination of hardware and software and focusing on "networked entertainment" in which Sony tablets can communicate with a variety of consumer devices.