The iPad 2's A5 chip is sending a strong message to the competition: Apple is moving to dual-core processing power in a completely redesigned tablet but keeping the 10-hour battery life.
"We get up to twice as fast on CPU [Central Processing Unit] performance," said Steve Jobs, speaking at the iPad 2 event today in San Francisco.
And Apple is also trumpeting its graphics processing. "We've really gone all out on the graphics performance. Up to nine times faster graphics," Jobs said.
And to placate consumers who may be worried that all that extra performance means worse battery life, Jobs added: "Same low power as A4. We don't want to give up any of that legendary battery life."
Analysts say Jobs is right on the money: the key is balancing battery life and performance. "It's a post-PC era. It's not just about speeds and feeds. It's about the totality. It's about good-enough performance and 10 hour battery life." said Ashok Kumar, an analyst at Rodman & Renshaw.
"In the new design paradigm of smart phones and tablets, computing efficiency trumps raw computing power," Wayne Lam, an analyst at IHS iSuppli, wrote in a research note today. "Designs like the iPad demand highly integrated microprocessors that emphasize graphics performance, lower power consumption, and small space usage."
But Apple isn't being shy about the boost in performance--and analysts are duly impressed. "Nine times faster graphics is a reasonable marketing number," said Joe Byrne, an analyst at The Linley Group, a chip consulting firm. "For iPad owners, this means games that are a better match for the larger screen size...appear much better. There's enough potential iPad volume to justify [game] developers' extra investment," he said.
All of this is not good news for Motorola, whose Xoom tablet, which began shipping last month, was the first dual-core tablet from a top-tier supplier. "I don't think anybody else has a fighting chance in this market," said Kumar, referring to Apple's dominance.
"I think this is the first dual-core tablet to ship in volume," said Jobs. And he may not be far off the mark, considering Apple's ability to ramp up large volumes very quickly.
The A5 follows a hugely popular A4 chip. "Driven by the soaring sales of products including the iPad and the iPhone 4, Apple's shipments of products based on its A4 microprocessor reached nearly 50 million units in 2010 from virtually zero sales in 2009," IHS iSuppli said.