LAS VEGAS--Intel CEO Paul Otellini said its newest processor, dubbed Sandy Bridge, will generate one-third of total corporate revenue as the chipmaker pushes "processor graphics" as the new PC standard.
"Sandy Bridge will represent over one-third of Intel's corporate revenues this year. And will generate over $125 billion of revenue for the PC industry. This is a huge, huge product," said Otellini speaking at the roll out of its 2nd Generation Intel Core processor family.
And this new family of processors is enough of a change from previous products to justify those numbers, according to Otellini. "This is next evolution of the PC...We've shifted to processor-based graphics," he said.
That means Intel is now putting the core of the personal computer--the main processor, graphics and media engines, and memory components--all on one chip.
All of that integration means better performance. "With a Sandy Bridge laptop you can now convert a four-minute HD video from a laptop to a phone or an iPad in 16 seconds," Otellini said, as an example of a task that used to take many minutes and can now be done much, much faster.