First iPhone, now Droid. Who needs Windows?
If the iPhone didn't finish off Windows Mobile in the smartphone market, the Motorola Droid may.
Windows Mobile is losing the last vestiges of its mojo--if it really had any to begin with--as the Droid and other phones based on the Android 2.0 operating system push the buzz meter needle into the red zone. Many in the media--which can play a big role in steering users to one technology platform or another--sense that Windows Mobile has now been relegated resolutely to has-been status.
The Motorola Droid's high-resolution screen.
(Credit: Verizon)Let's do a quick canvas of what some in the press are saying now that we're at the start of the Droid era. A post on SFGate.com (the Web site of the San Francisco Chronicle) is, like other commentary out there, clearly dismissive of Windows Mobile. "Curiously, Microsoft is nowhere to be seen in this battle royal," the author states, referring to the iPhone and Android.
And there's this more damning comment from a blog at SeattlePI.com. "Rarely mentioned, however, is another player in the mobile OS market--Microsoft. Why not? Because not many people in the smartphone world seem to really give a hoot about Windows Mobile anymore."
The litany of like articles is long. This post on PC World asks: "Has Microsoft Placed Its Last Mobile Bet?" The article cites research from Canalys showing Windows Mobile slipping from 13.9 percent of the worldwide smartphone market in 2002 to 9 percent in the second quarter of 2009.
The numbers are even less favorable in an accounting by ad service Admob, which compiles data on which operating systems are in use on mobile devices that access online ads. In August, according to AdMob, Windows Mobile had only a 4 percent share of the mobile OS market worldwide, down from 7 percent in February.
But getting back to my original premise of no mobile mojo for Windows. The fact is that consumers don't care about Windows on smartphones. In other words, while Windows seems to be a prerequisite for many consumers when buying a PC, it just doesn't come into play in a big way in a smartphone purchase.
This will have ramifications beyond Microsoft of course. Companies like Toshiba (and its attractive TG01 smartphone) will probably not be as successful on Windows Mobile as they would (will) be on Android 2.0. Or, at the very least, will not get the necessary buzz.
Then there's the Intel factor. Intel also wants to be a player, eventually, in the smartphone space. If it is indeed able to beat back Texas Instruments (whose chip is used in the Droid), Samsung (iPhone), Qualcomm (BlackBerry), and Marvell, it probably won't do it by sticking to the tried-and-true "WinTel" combination that's been so outrageously successful in the PC space.
And Intel is chasing a fast-moving target. TI, and all the other ARM-based chip suppliers cited above, are slated to bring out dual-core designs that can hit speeds as high as 2GHz (think next-generation tablets and media pads). In other words, they'll also be able claim the coveted speed mantle on phones, such as the Droid, where Windows Mobile is no where in sight.
So the Droid may not be the iPhone killer but rather the Windows Mobile slayer. Microsoft, of course, will always have the unassailable PC franchise. But, wait, isn't Android coming to Netbooks next year? Maybe the real battle royal for Microsoft is yet to come.
Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec. 





- by profr November 8, 2009 8:30 AM PST
- It's all about the apps (for the foreseeable future). WinMo's UI, closed model of development, and thin app store just won't be able to catch up to Android and IPhone for at least a year or two. By then, who knows where Android and iPhone will be in terms of functionality. It's going to be a steep hill for Microsoft.
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- by Seaspray0 November 8, 2009 9:02 AM PST
- You are so wrong. The winmo API's are available for all developers to use, and microsoft does not restrict developers in any way, shape, or form as to what app they can write. Microsoft provides some of the best developer support in the business. There is no "submit your app for approval" in a windows mobile environment and you are not restricted to having your apps distributed through a single source. As for apps, they have been available for years.. some of which still have not been ported to other mobile phone platforms.
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- by profr November 8, 2009 10:23 AM PST
- Seaspray, and you are about 1/2 right :) You make a good point about MS not restricting developers into what they can write, but the WinMo developer environment is pretty dated. Both WinMo and iPhoneOS are closed whether you think so or not. Having Apple handle the testing, distribution and providing a support streamlined the process compared to the WinMo experience. Stop buying the FUD, it's apparent you are not a developer.
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- by bananaphonerules November 8, 2009 2:11 PM PST
- @Profr
<br />Wow. You are thinking small time. <br />
<br />Running a business I don't want Apple in charge of my QA. <br />Also what business deployment systems are out there for iPhone? <br />Its there anything that compares to SOTI for example?
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<br />I agree the WinMo user experience is old. But the developer and management tools are excellent.
<br />They are getting better. If only the phone provders didn't sell it with cheaper / crap hardware.
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