September 24, 2009 1:30 PM PDT

Intel unveils system-on-a-chip for TVs

by Brooke Crothers
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Eric Kim of Intel shows how Intel has shrunk the size of the chip (L) from the previous generation of silicon

Eric Kim of Intel shows how Intel has shrunk the size of the chip (L) from the previous generation of silicon

(Credit: Stephen Shankland, CNET News)

SAN FRANCISCO--A system-on-a-chip for TVs introduced Thursday at the Intel Developer Forum heralds a new generation of silicon from Intel.

The CE4100 packs a number features onto one piece of silicon--the same design goal for future Intel chips that will be used in smartphones and Netbooks. The chip is designed to bring Internet content and services to digital TVs, DVD players, and advanced set-top boxes, said Eric Kim, senior vice president and general manager, Intel Digital Home Group, in his keynote at IDF 2009 here Thursday.

Integration is the chip's strong suit. In addition to an Atom processor, the chip integrates a graphics processor, display processor, silicon for decoding for MPEG4 video, networking technology, and many of the typical connectors--such as USB and Serial ATA (SATA)--found on a PC. Intel says the chip can decode up to two 1080p video streams.

Intel is looking to catch the large wave of content moving to the Internet. Malachy Moynihan, vice president for video product strategy in the Cisco Service Provider Video Technology Group, who gave a presentation as part of Kim's keynote, said his company has now delivered 50 million set-top boxes, adding that high-resolution video, 3D graphics, and high-performance processors are becoming increasingly important as content becomes more multimedia rich.

Adobe Systems was also part of the keynote. Adobe Flash Player 10 will run on the new Intel silicon to "enable for the first time a wide array of Flash-based content on the television," said David Wadhwani, general manager and vice president of Adobe's Platform Business Unit.

And Intel is working with CBS on a new TV widget platform designed to help people discover programs that are relevant to their interests, according to George Schweitzer, president of CBS Marketing. (Editors' note: CNET News is published by the media company's CBS Interactive unit.)

The CE4100 chip is sampling to customers now.

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec.
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by DMAN3k September 24, 2009 3:14 PM PDT
Seriously, Flash sucks.
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by cosuna September 25, 2009 9:32 AM PDT
Now all we need is a descent OS for this SoC, since Windows XP won't cut it, Windows 7 is way too expensive and Windows (Embedded) CE does even offer an XP-class interface.

Guess it's gonna be up to the Linux guys to fill this chip with software.

Microsoft, with your army of analysts, how come you failed to see this coming.
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by September 28, 2009 1:43 AM PDT
Perhaps some kind of cut-down XBox media centre? Not a huge fan personally, but it exists, and XBox is x86...
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About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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