Why an Apple tablet will succeed
The Apple tablet, if it arrives, is an extension of a design that already has mass appeal--and does not require a leap of faith to believe it will succeed.
Qualcomm concept tablet based on Snapdragon chip
(Credit: Qualcomm)The Apple iPhone and iPod are arguably small tablets--and consumers have demonstrated unmistakably that they love these devices. So, a larger, more versatile version of the iPod makes perfect sense.
And some not-so-small companies like Qualcomm and Intel are pushing tablet-like devices for their next-generation silicon. So this isn't just Apple (if the Apple tablet rumors are indeed true).
That said, let's not limit this potential market to Apple. A company clever enough to design a compelling Google Chrome OS-based tablet, for example, will also succeed, if an Android-based tablet design doesn't arrive first.
Semantics is one obstacle to understanding the potential appeal of a re-conceived tablet. Think of it this way: it's not a tablet in the sense of the kludgy, thick, heavy, uninspired tablets of yore. Or even the ugly, thick, heavy convertible laptops available today.
Think of it as a mobile Internet device. Or whatever you choose to call it. The point is that it's designed around wireless connectivity and real portability. It's very thin, very light, has a larger screen than an iPod, and, most importantly, comes with an inspired user interface.
There will be losers in the market, of course. PC makers who continue to sell bulky warmed-over laptops with a clumsy interface will be greeted with limited consumer acceptance--as in years past. The Apples of the world will succeed.
Here are some possible specifications that are based on what Qualcomm is proposing (since the Apple tablet is still only a rumor):
- Less than 2 pounds
- Under 20mm thick (0.8 inches)
- All-day battery life
- 3G/4G mobile broadband
- Wi-Fi, GPS
- Robust 3D graphics, HD video
- No waiting, instant-on
I would buy it (and that's not a shallow promise made only to buttress my argument), despite the fact I have never seriously considered a tablet in the past. Why? Simple: it's functional. More specifically, it's extremely functional as a secondary device--and its size and weight have a lot to do with this.
And, as opposed to today's Netbooks that are just downsized laptops, you could whip this device (8- to 10-inch screen size) out of your bag and it would be instantly accessible and have a screen big enough to do 90 percent of what you can do on your laptop.
As one reader said responding to a post by CNET's Rafe Needleman: "The Apple tablet isn't a computer, any more than the iPhone is a computer. The tablet is a media player that's also an information appliance. You have to judge these things by different criteria."
Another reader posed an obvious but important question: "Will we be inspired?"
And another comment, which basically crystallizes the points above and states my argument: "I see my iPhone as a mini tablet. Depending on the price, I would definitely consider buying a larger, easier to read/type device."
In short, I don't need a smaller version (i.e., a Netbook) of something I already have. As a secondary device, it should be different than my primary laptop and provide a different kind of utility.
My prediction: 2010 will be the year of the re-conceived tablet.
Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec. 





- by jeremyblaze August 9, 2009 8:58 AM PDT
- There is a major drawback to any Tablet, and especially an Apple Tablet. Netbooks are thriving because they are cheap. Iphones, Blackberrys, and Smartphones thrive on subsidies which make them cheap. I haven't heard one peep of these things getting carrier subsidies, meaning a Tablet with those specs would be roughly 600+ and an Apple version should show at 800+. Thats not cheap. There will be a market for these types of appliances, but not on the scale of Iphone or Blackberry or netbook. Think HP Touchsmart PC or AppleTV - good at what they do and have people that love them, but out of the price range for most people's secondary ( or third if you could smartphones) device.
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- by JFerrari427 August 9, 2009 11:48 AM PDT
- Exactly my point. Why would anyone pay close to $1000 for something their laptop or cell phone cant already do? Let alone the inconvenience of carrying around an item that large? The market for a tablet probably isn't any larger than the market for buyers of the MacBook Air. A better approach for Apple would be to take their laptops more mainstream by lowering the price of their MacBook line.
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- by Something_wicked August 11, 2009 1:57 AM PDT
- Right. I've got already an iPhone and a MacBook Air. See no compelling reason switching to a (keyboardless) tablet. Paid enough Apple tax already.
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