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July 1, 2009 10:05 AM PDT

Analyst: Thin laptops have design issues

by Brooke Crothers
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Updated at 12:15 p.m. PDT: adding Intel comment and additional discussion about laptop casing.

An analyst said Wednesday that some PC makers are hitting snags as they try to bring out ultra-thin laptops.

"Early production units being built in plastic, with the bottom case being plastic, are cracking," said Broadpoint AmTech analyst Doug Freedman, in a phone interview, referring to discussions he had with original equipment manufacturers (OEMs) and and original design manufacturers (ODMs). Typically ODMs don't market under their brand name but supply devices to OEMs, which then slap on their own brand.

Freedman wrote about the problem in a research note distributed Wednesday morning.

"So, to get that really thin form factor that they're after, they're probably going to have to go with a metal case," he said.

Pricey ultra-thin laptops like the MacBook Air and Dell Adamo are made of metal. Lower-cost ultra-thin laptops are typically made of plastic.

In the report, Freedman refers to ODMs and OEMs trying to bring out laptops based on Intel's "CULV" technology. CULV, or consumer ultra-low voltage, is a strategy Intel launched at Computex in June to engender a category of low-cost ultra-thin laptops that offer the portability of Netbooks but are more powerful--and more expensive. These laptops use low-power "ULV" (ultra-low-voltage) processors, as dictated by the space-constrained, ultra-thin designs.

"ODMs were advising their customers to switch to full-metal cases," Freedman said of his discussions with ODMs. "Cost-reduction features are going to be hard in that form factor on the industrial design side," he said.

Intel issued a statement Wednesday saying that the case problem that Freedman refers to has nothing to with Intel processors. "Case design issues reported to be found by an ODM, not consumers, in early production units for ultra-thin laptops have nothing to do with Intel processors whatsoever. We want to be clear that this is not a CPU design issue," Intel said in a statement.

Freedman said some PC makers are opting for large, 11- and 12-inch Netbooks with the Atom processor--and Nvidia's Ion chipset in some cases--instead of ultra-thin ULV laptops based on Intel's Pentium, Celeron, or Core 2 architectures.

"Just look at Lenovo. They're the guy that is not falling in line with Intel's aspirations of 'we don't want 12-inch Netbooks.'" he said.

This summer, both Samsung and Lenovo will begin marketing 11- and 12-inch class Netbooks, respectively, based on the newest Atom processor and Nvidia's Ion chipset.

Brooke Crothers has been an editor at large at CNET News, an analyst at IDC Japan, and an editor at The Asian Wall Street Journal Weekly, among other endeavors, including co-manager of an after-school math-and-reading center. He writes for the CNET Blog Network and is not a current employee of CNET. Disclosure.
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by slickuser July 1, 2009 10:23 AM PDT
wrong title - It should have been "OEMs not able to design thin laptops"

Apple was able to design one so why can't others? Intel chips has nothing to do with their inability
to design thin ones...
Reply to this comment
by ewsachse July 1, 2009 11:12 AM PDT
Was this article about Apple? No.

The Intel chips run too hot. That is why the plastic cracks.
by slickuser July 1, 2009 12:22 PM PDT
where does it say, Intel chips are too hot which was the reason was cracking? read properly moron
by jaguar717 July 1, 2009 2:27 PM PDT
Read yourself, Macboy. The super thin Mac and Dell laptops "work" because they're made of metal. That adds weight, and cost (on top of the Mac surcharge).
by slickuser July 1, 2009 2:40 PM PDT
read the 8th para you dumb windoze lady
by viper396 July 1, 2009 5:24 PM PDT
People like slickuser are why Apple will never gain the business of alot of people. You come off as @holes. You have no objectivity, your irrational, illogical, hypocritical, and just plain arrogant. If promoting Apple is your intent you're doing a terrible job of it. Keep it up smart guy. {thumbs-up}
by seven7dust July 1, 2009 6:44 PM PDT
@viper396
you really think people's buying decisions
are influenced by comments made on Cnet and other sites ! Lol !
by mbrookec July 2, 2009 1:09 AM PDT
Correct. This is an OEM/ODM issue, not an Intel chip issue. The update clarifies this. --Brooke Crothers
by PiKappZ746 July 1, 2009 10:29 AM PDT
This article is about a problem with some thin laptops, yet your picture is of a Lenovo Netbook that doesn't have the problem. That's very misleading and not very fair to Lenovo.
Reply to this comment
by jenguevin July 1, 2009 2:44 PM PDT
The article clearly states that Lenovo is choosing to go a different route because of this problem, and that's what the picture illustrates. The caption from that photo says the same: "Lenovo IdeaPad S12: Some PC makers like Lenovo are opting, in some cases, for large Netbook designs that use an Intel Atom processor and Nvidia Ion chipset."

Jennifer Guevin
CNET News
by getwired July 1, 2009 11:19 AM PDT
Not terribly surprising. In my early Motion Computing M1200 "slate style" Tablet PC, the constant torsion forced on the single chassis led to all kinds of cracks all over the chassis and even on cosmetic trim pieces that shouldn't have been torsion bearing to begin with. Hint: Plastic is cosmetic - chemically it makes a really, really, really lame structural backbone. Witness the fact that in order to "get thin", Apple has effectively shifted _everything_ to aluminum. Not because it's cheaper - because it works then as both substructure and surface structure, saving net costs, as well as support and goodwill costs. Reliability Engineering FTW!
Reply to this comment
by July 7, 2009 6:11 PM PDT
The current Motion Tablet PCs use a magnesium chassis to combat this. The LE1700 is very rigid and exceptionally thin. I haven't had any cracking problems at all.
by jameskatt July 1, 2009 1:48 PM PDT
It would be interesting to see more news on the cheap netbooks and laptops made with plastic cases cracking or melting or catching on fire.
Reply to this comment
by viper396 July 1, 2009 5:26 PM PDT
Many of the netbooks use different and/or cooler running chipsets. They also aren't all going for "thinner" in their design so it hasn't been much of an issue yet.
by solitare_pax July 7, 2009 2:55 AM PDT
I'm all for PC makers to beat Apple at their own game and build their cases out of pure magnesium, which is lighter than aluminum.

And it burns so nicely when it overheats.
by Vegaman_Dan July 1, 2009 2:10 PM PDT
From my experience in laptop repairs currently, I'm seeing hardware failures due to case damage increase a lot as OEM's drop size for portability. Sometimes you need the mass to help protect the units. Here's our biggest call volume contenders for this title:

Apple MacBook AIr. Thin body, top cover is semi-flexible but the screen is not which results in broken LCD's. The warranty does not cover this and repairs are running $800-1200 for this $1500 laptop.

Lenovo X300/301. Thin body, thinner plastic case which is prone to breakage around the ports and corners. When IBM held the Thinkpad title, they were built like tanks. Now that Lenovo has control, they are built like Yugo's.

Toshiba Portege R500. Thin top case, semi-flexible LCD panel that customers like to show off how much it can bend- then bend it too far. *SNAP* Because of the thin design, many components are held in with doublesided thin tape. Keyboards and touchpads are considered disposable as you cannot remove them for servicing without destroying them. Thankfully the parts are cheap or covered by warranty.
Reply to this comment
by ikramerica--2008 July 1, 2009 4:54 PM PDT
VM-

It's hardly Apple's fault that you charge 2-4x what it costs to replace a cracked screen with a new one. I notice how you failed to list the price of repairing the other laptops, but threw in an exaggerated anti-Apple claim, trying to bury it in an informative post so people believe your propaganda.

You are very transparent...
by Vegaman_Dan July 1, 2009 11:01 PM PDT
@ikamerica--2008:

"It's hardly Apple's fault that you charge 2-4x what it costs to replace a cracked screen with a new one"

Well, considering that is the price that *Apple* charges us, it wouldn't make much sense to raise that price even more, would it? I would *love* to have Apple charge less and pass that savings on to the customer, but it is what it is.
Reply to this comment
by basshawg July 2, 2009 7:35 AM PDT
I'm pretty sure Intel has something to do with the problem. They have no problem making netbooks out of plastic because the Atom chip runs very cool. These ULV chips in the same size chassis just are going to work because the thermals produced by this chip are greater than Atom.

Not a big suprise that you are going to pay a premium for a full speed processor in a Netbook size computer.
Reply to this comment
by cp256 July 2, 2009 8:18 AM PDT
Fricking fanbois ruining the discussions yet again.

You get what you pay for. Thin plastic sucks. Let's see what they look like after a few years of moderate use, CRAAAACKKKK! There is no substitute for solid design from the bottom up.
Reply to this comment
by shakershaker1 July 2, 2009 2:27 PM PDT
I love how you people have turned something as little as cracking plastic in a pc vs apple flamewar, people will buy what they want both side are a$$holes
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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