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June 24, 2009 6:30 PM PDT

Apple iPhone 3GS: The sum ($) of its parts

by Brooke Crothers

The iPhone, of course, is more than the sum of its parts, but the cost of individual components adds up--to $178.96, to be exact.

A new analysis by iSuppli details the cost of the iPhone 3GS and the motley collection of chips inside.

The entry-level (16GB) version of the iPhone 3GS carries a BOM (bill of materials) cost of $172.46 and a manufacturing expense of $6.50, for a total of $178.96, said Andrew Rassweiler, director and principal analyst, teardown services, for iSuppli, in a statement.

Apple iPhone 3GS major components and cost drivers

Apple iPhone 3GS major components and cost drivers

(Credit: iSuppli)

Service providers are paying more for the low-end iPhone 3G S than the original iPhone 3G, according to Rassweiler. "Although the retail price of the 16GB iPhone 3GS is $199, the same as for the 8GB version of the original iPhone 3G, the actual price of the phone paid by the service provider is considerably higher, reflecting the common wireless industry practice of subsidizing the upfront cost of a mobile phone and then making a profit on subscriptions," he said.

And what are the major cost drivers? The 16GB flash memory chip is the priciest at $24--and reflects the rising cost of flash chips due to supply constraints, according to iSuppli. This part is also available from Samsung. So there could be some second-sourcing (sourcing the part from a second chip supplier) in the future.

The next rung in the cost ladder is the 3.5-inch display module and touch-screen assembly, at $19.95 and $16, respectively.

Below this, is the main Samsung applications processor. Priced at $14.46, it is the fourth most costly component in the iPhone 3GS. As reported earlier, the new ARM-based Samsung processor (Apple branded, by the way) plays a key role in the 3G S' improved performance. In the 3GS, the processor runs at 600MHz version, in the 3G at only 400MHz.

Beyond faster performance, the iPhone 3GS adds video capture, an autofocus 3-megapixel camera--compared with 2 megapixels before--and a built-in digital compass.

Aside from these extras (and the new processor), the 3GS hardware feature set (that user sees) is not much different from that of the 3G, iSuppli said.

"From a component and design perspective, there's also a great deal of similarity between the 3G and the 3GS. By leveraging this commonality to optimize materials costs, and taking advantage of price erosion in the electronic component marketplace, Apple can provide a higher-performing product with more memory and features at only a slightly higher materials and manufacturing cost," Rassweiler said.

And how did other chip suppliers do beyond Toshiba and Samsung? Broadcom is supplying a single-chip Bluetooth/FM/WLAN device, costing $5.95. Look closely, and squeezed in between the Bluetooth and WLAN (wireless local area network) is an FM radio feature. The iPhone 3GS does not list an FM radio as one its features, but that's part of the feature set of the Broadcom chip. In this case, it may be simply disabled.

AKM provides an electronic compass and STMicroelectronics, the accelerometer, both of which are 3-axis devices. The STMicroelectronics part allows the 3G S to determine device orientation or inclination, while the AKM sensor detects device movement relative to magnetic north, supporting the 3GS' capability to reorient a map displayed on the screen to correspond with the direction the user is facing, according to iSuppli.

Infineon Technologies AG is the supplier of the phone's important baseband chip, which accounts for $13 of the 3GS component costs.

Brooke Crothers has been an editor at large at CNET News, an analyst at IDC Japan, and an editor at The Asian Wall Street Journal Weekly, among other endeavors, including co-manager of an after-school math-and-reading center. He writes for the CNET Blog Network and is not a current employee of CNET. Disclosure.
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by Splashes June 24, 2009 7:59 PM PDT
A couple of points, which should be entirely obvious, but based on the vapid comments following every article citing iSuppli's numbers, apparently aren't:

1) iSuppli's numbers are simply educated guesses, not definitive.

2) Cost of hardware is not identical to the manufacturer's investment. Not included are design, engineering, software, UI development, marketing, packaging, shipping, and more.
Reply to this comment
by solitare_pax June 25, 2009 2:23 AM PDT
All very valid points here. How much does it really cost if CNET or iSuppli factors those inconvenient facts in?
by camp88 June 25, 2009 7:31 AM PDT
@Splashes,

Good point. So if one were to include R&D, engineering, software, UI development, distribution, holding inventory, retailing, marketing, product warranties and returns, etc, could one assume (with these additional costs being at least ten percent of the manufacturing cost--just a guess) that the all-in costs are at or above the actual price to consumers?
by ender21 June 25, 2009 7:32 AM PDT
While their existence is fact, CNET and iSuppli would likely be making *uneducated* guesses surrounding those numbers, since there are no parts to point to and the costs are probably very fluid, not to mention tightly guarded by Apple.
by a3th3r June 25, 2009 12:37 PM PDT
@ splashes
Manufacturing costs were included (estimated at 6.50 USD per unit). Marketing, R&D, and engineering costs are depend on the total number of shipped units to calculate on a per unit basis, so naturally as time goes on those costs would become less significant.

@ ender21
If you take apart the device there will be identifiers on the original part that would signify the part number and manufacturer. From there it would be rather simple to determine the cost. With the volume Apple purchases they may be getting the parts cheaper than the above listed prices.
by Yardstickman June 24, 2009 8:19 PM PDT
The REAL story is how much does it cost AT&T to provide its service....
Reply to this comment
by Thomas, David June 25, 2009 5:14 AM PDT
agreed ... moreover ... as everyone seems to forget, Apples original deal didn't even have AT&T in the picture. CIngular and Apple has a 2 year deal, and Cingular was far more forward thinking than AT&T. AT&T came along and somehow convinced (bribed with a tremendous amount of money) Apple for a five year deal. Which by now, EVERYONE knows as a very bad deal.

This device was only envisioned to be tied to one provider so it could mature. It's done that This five year deal with AT&T was like Apple selling it's soul, and everyone else's pent up desires to the devil incarnate (AT&T). Locked phones are bad. We all understood a totally new device it was necessary. But that is way over now.
by camp88 June 25, 2009 7:35 AM PDT
This is the real question, most certainly.

The answer, moreover, is going to be highly dependent on the volume of customers. With every additional customer, service costs per customer go down.

More specifically, it'd be interesting to know what Apple's actually done for AT&T to lower it's average cost per customer by a) lowering its customer acquisition costs, increasing its customer retention rates, and decreasing its service costs per customer by substantially increasing the volume of its customers.
by MRXBOX n VAN BC June 24, 2009 9:08 PM PDT
When the I~Phone is unleashed on a Super Net ! It will become the #1 gamer platform ever ! In the World Ever !! Who am i 2 say this , MRXBOX n VAN BC , XBL'S #1 FANBOY !! I might get banned from my Fav XBL sight , but i said the say thing there !!!
Reply to this comment
by Sausagebiscuit June 25, 2009 8:09 AM PDT
Let me be the first to say... LOLWUT?
by shellcodes_coder June 24, 2009 10:45 PM PDT
Apple tax
Reply to this comment
by dansterpower June 25, 2009 2:16 AM PDT
Huh? ATT pays Apple's profit.

When you add in costs besides the BOM (build of materials) -- and these are real, hard, costs such as R&D, Testing, Marketing, Operations, HR, etc, the phone costs significantly over $199, the price it sells for with a 2 year ATT contract.
by aMUSICsite June 25, 2009 2:34 AM PDT
Apple Tax or Reasonable markup?
by Perry_Clease June 25, 2009 4:41 AM PDT
" aMUSICsite June 25, 2009 2:34 AM PDT
Apple Tax or Reasonable markup?"

Shell is a troll. Anyway I pay the Apple tax so that I can compute in a nice neighborhood. Those that don't pay the tax compute in bumtown which is rife with ugliness, fear, and shoddy. However, whenever there is a story about Apple or Steve Jobs they show up in AppleTown and hang around until the police dispatcher sends a squad car to investigate a 5150 laying in the gutter
by kool_skatkat June 25, 2009 12:16 AM PDT
Apple Tax, Palm Tax? $199 for *G vs $99? Or 8G vs 16G for the same price?
Somebody talked about the Pre being much faster than the iPhone? Any correction been issued?
Reply to this comment
by ckh1272 June 25, 2009 1:54 AM PDT
Most of speed issues between the two are dependent on the network of course, but a recent CNET video showed that the Pre was seconds faster at loading a webpage, and sending out an pic attached text. However the iPhone booted up a minute and half faster than the Pre. They are on very similar hardware, so performance seem to fall more on software and network speed (which will vary from region to region).
by dansterpower June 25, 2009 2:14 AM PDT
The iPhone 3GS is significantly faster than the Pre at both browsing and perhaps more importantly in Javascript performance.

See:

http://www.medialets.com/blog/2009/06/24/speed-test-iphone-3gs-even-faster-than-apple-claims/

http://anandtech.com/gadgets/showdoc.aspx?i=3587

The CNET video shows the opposite on browsing but the above two test refute the CNET Results
by pithenumber June 25, 2009 7:04 AM PDT
@danster
it depends on the network

if the data get to the Pre much faster than it gets to the iPhone, no matter how fast the iPhone renders, its going to be slower
by camp88 June 25, 2009 7:47 AM PDT
The Pre's speed (or lack of speed) is hardly germane when one considers that there's but a handful of apps for the Pre and over 50,000 for the iPhone (the software development, veting, and distribution costs for Apple are perhaps the most grievous omission on iSuppli's part).

Simply put, one hardly has to worry about the speed of the Pre if there are, comparatively speaking, so few applications for which it would be used.

With Apple's design and engineering consumers get world-class quality. With the app store they get unrivaled quantity (and quality). Frankly, I don't see how the Pre's speed matters all that much--not that it even is faster, at any rate. It's like comparing the speed of a fast food drive-thru that only offers six meals with a commissary that offers every conceivable local and exotic dish.
by ralfthedog June 25, 2009 8:51 AM PDT
I can talk much faster on the iPhone.
by sev7en2507 June 25, 2009 3:37 AM PDT
Well, thank you for this article but as far as I read there's something of strange about the 256Mb onboard. Where did you see the lost 128Mb?


Thanks, sev7en
Reply to this comment
by Tedders85 June 25, 2009 5:04 AM PDT
I noticed there was a mention of 512mb mobile DDR. I thought the phone had only 256mb? Correct me if I'm wrong.
Reply to this comment
by amit_kumar13 June 25, 2009 5:23 AM PDT
I understand hardware cost may not always add up to the total cost of a product and will need addition of software, operating system and such cost and not to forget the profit margin... but some one is questioning if this is the real manufacturers cost... when buying these items in bulk these costs would almost be slashed to half of what is mentioned and even these prices may be overstated...

My counter argument for what ever be the cost ... look who is cribbing about it... we especially in US who pay $60 an hour for labor for changing a $25 engine part? ... why is labor cost not being included... did these items get assembled by themselves? the factory assembling them would be also a cost and there is a cost to quality to... ever heard of quality assurance? all these add up with a thousand other things and would surely be higher than jut $179.... we are trying to hype up just a BOM here without knowing the actual cost involved.
Reply to this comment
by codynews June 25, 2009 6:37 AM PDT
They do list the assembly cost, at an amazingly low ~$6

Also, the prices of the components listed are guesses BASED on the expected volume and subsequent discount.
by ender21 June 25, 2009 7:36 AM PDT
As stated, the actual costs can't be known fully. But, assembly would be cheap since it occurred in China!
by Jaxon024 June 25, 2009 6:20 AM PDT
Where is the battery in this list?
Reply to this comment
by pithenumber June 25, 2009 7:05 AM PDT
is it Apple tax or AT&T tax?
Reply to this comment
by CreativeMalcolm June 25, 2009 7:48 AM PDT
Keep in mind ATT also needs to pay their staff. People forget that every time they call into customer service to ***** about the fact that they're lonely and went over their minutes that costs the carrier money.
Reply to this comment
by ZeTron57 June 26, 2009 3:15 PM PDT
Costs ATT money? It costs around .001 cents per minute of air time usage. please... Overage charges is where the company makes a huge % of their profits... granted every time you call ATT help line you cost them an average of over $14.
by thelemurking June 25, 2009 8:24 AM PDT
I'm curious about the FM aspect of the wireless chipset. I'd love to see that enabled!
Reply to this comment
by kth262 June 25, 2009 8:54 AM PDT
The FM is for the Nike + ipod feature. The sensor that goes in your shoe transmits an FM signal.
Reply to this comment
by ballmerisanape June 25, 2009 9:59 AM PDT
I thought it was bluetooth.. because if that's the case.. my iPod touch has an FM transmitter too.
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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