Apple iPhone 3GS: The sum ($) of its parts
The iPhone, of course, is more than the sum of its parts, but the cost of individual components adds up--to $178.96, to be exact.
A new analysis by iSuppli details the cost of the iPhone 3GS and the motley collection of chips inside.
The entry-level (16GB) version of the iPhone 3GS carries a BOM (bill of materials) cost of $172.46 and a manufacturing expense of $6.50, for a total of $178.96, said Andrew Rassweiler, director and principal analyst, teardown services, for iSuppli, in a statement.
Apple iPhone 3GS major components and cost drivers
(Credit: iSuppli)Service providers are paying more for the low-end iPhone 3G S than the original iPhone 3G, according to Rassweiler. "Although the retail price of the 16GB iPhone 3GS is $199, the same as for the 8GB version of the original iPhone 3G, the actual price of the phone paid by the service provider is considerably higher, reflecting the common wireless industry practice of subsidizing the upfront cost of a mobile phone and then making a profit on subscriptions," he said.
And what are the major cost drivers? The 16GB flash memory chip is the priciest at $24--and reflects the rising cost of flash chips due to supply constraints, according to iSuppli. This part is also available from Samsung. So there could be some second-sourcing (sourcing the part from a second chip supplier) in the future.
The next rung in the cost ladder is the 3.5-inch display module and touch-screen assembly, at $19.95 and $16, respectively.
Below this, is the main Samsung applications processor. Priced at $14.46, it is the fourth most costly component in the iPhone 3GS. As reported earlier, the new ARM-based Samsung processor (Apple branded, by the way) plays a key role in the 3G S' improved performance. In the 3GS, the processor runs at 600MHz version, in the 3G at only 400MHz.
Beyond faster performance, the iPhone 3GS adds video capture, an autofocus 3-megapixel camera--compared with 2 megapixels before--and a built-in digital compass.
Aside from these extras (and the new processor), the 3GS hardware feature set (that user sees) is not much different from that of the 3G, iSuppli said.
"From a component and design perspective, there's also a great deal of similarity between the 3G and the 3GS. By leveraging this commonality to optimize materials costs, and taking advantage of price erosion in the electronic component marketplace, Apple can provide a higher-performing product with more memory and features at only a slightly higher materials and manufacturing cost," Rassweiler said.
And how did other chip suppliers do beyond Toshiba and Samsung? Broadcom is supplying a single-chip Bluetooth/FM/WLAN device, costing $5.95. Look closely, and squeezed in between the Bluetooth and WLAN (wireless local area network) is an FM radio feature. The iPhone 3GS does not list an FM radio as one its features, but that's part of the feature set of the Broadcom chip. In this case, it may be simply disabled.
AKM provides an electronic compass and STMicroelectronics, the accelerometer, both of which are 3-axis devices. The STMicroelectronics part allows the 3G S to determine device orientation or inclination, while the AKM sensor detects device movement relative to magnetic north, supporting the 3GS' capability to reorient a map displayed on the screen to correspond with the direction the user is facing, according to iSuppli.
Infineon Technologies AG is the supplier of the phone's important baseband chip, which accounts for $13 of the 3GS component costs.
Brooke Crothers has been an editor at large at CNET News, an analyst at IDC Japan, and an editor at The Asian Wall Street Journal Weekly, among other endeavors, including co-manager of an after-school math-and-reading center. He writes for the CNET Blog Network and is not a current employee of CNET. Disclosure. 



1) iSuppli's numbers are simply educated guesses, not definitive.
2) Cost of hardware is not identical to the manufacturer's investment. Not included are design, engineering, software, UI development, marketing, packaging, shipping, and more.
Good point. So if one were to include R&D, engineering, software, UI development, distribution, holding inventory, retailing, marketing, product warranties and returns, etc, could one assume (with these additional costs being at least ten percent of the manufacturing cost--just a guess) that the all-in costs are at or above the actual price to consumers?
Manufacturing costs were included (estimated at 6.50 USD per unit). Marketing, R&D, and engineering costs are depend on the total number of shipped units to calculate on a per unit basis, so naturally as time goes on those costs would become less significant.
@ ender21
If you take apart the device there will be identifiers on the original part that would signify the part number and manufacturer. From there it would be rather simple to determine the cost. With the volume Apple purchases they may be getting the parts cheaper than the above listed prices.
This device was only envisioned to be tied to one provider so it could mature. It's done that This five year deal with AT&T was like Apple selling it's soul, and everyone else's pent up desires to the devil incarnate (AT&T). Locked phones are bad. We all understood a totally new device it was necessary. But that is way over now.
The answer, moreover, is going to be highly dependent on the volume of customers. With every additional customer, service costs per customer go down.
More specifically, it'd be interesting to know what Apple's actually done for AT&T to lower it's average cost per customer by a) lowering its customer acquisition costs, increasing its customer retention rates, and decreasing its service costs per customer by substantially increasing the volume of its customers.
When you add in costs besides the BOM (build of materials) -- and these are real, hard, costs such as R&D, Testing, Marketing, Operations, HR, etc, the phone costs significantly over $199, the price it sells for with a 2 year ATT contract.
Apple Tax or Reasonable markup?"
Shell is a troll. Anyway I pay the Apple tax so that I can compute in a nice neighborhood. Those that don't pay the tax compute in bumtown which is rife with ugliness, fear, and shoddy. However, whenever there is a story about Apple or Steve Jobs they show up in AppleTown and hang around until the police dispatcher sends a squad car to investigate a 5150 laying in the gutter
Somebody talked about the Pre being much faster than the iPhone? Any correction been issued?
See:
http://www.medialets.com/blog/2009/06/24/speed-test-iphone-3gs-even-faster-than-apple-claims/
http://anandtech.com/gadgets/showdoc.aspx?i=3587
The CNET video shows the opposite on browsing but the above two test refute the CNET Results
it depends on the network
if the data get to the Pre much faster than it gets to the iPhone, no matter how fast the iPhone renders, its going to be slower
Simply put, one hardly has to worry about the speed of the Pre if there are, comparatively speaking, so few applications for which it would be used.
With Apple's design and engineering consumers get world-class quality. With the app store they get unrivaled quantity (and quality). Frankly, I don't see how the Pre's speed matters all that much--not that it even is faster, at any rate. It's like comparing the speed of a fast food drive-thru that only offers six meals with a commissary that offers every conceivable local and exotic dish.
Thanks, sev7en
My counter argument for what ever be the cost ... look who is cribbing about it... we especially in US who pay $60 an hour for labor for changing a $25 engine part? ... why is labor cost not being included... did these items get assembled by themselves? the factory assembling them would be also a cost and there is a cost to quality to... ever heard of quality assurance? all these add up with a thousand other things and would surely be higher than jut $179.... we are trying to hype up just a BOM here without knowing the actual cost involved.
Also, the prices of the components listed are guesses BASED on the expected volume and subsequent discount.
- by kth262 June 25, 2009 8:54 AM PDT
- The FM is for the Nike + ipod feature. The sensor that goes in your shoe transmits an FM signal.
- Reply to this comment
-
-
- by ballmerisanape June 25, 2009 9:59 AM PDT
- I thought it was bluetooth.. because if that's the case.. my iPod touch has an FM transmitter too.
-
-
(32 Comments)