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June 17, 2009 5:00 PM PDT

Report: Nvidia Tegra chip inside Zune HD

by Brooke Crothers

The rumors appear to be true: Microsoft's Zune HD media player will use Nvidia's Tegra, a processor that will play a pivotal role in the chip supplier's future.

Microsoft Zune HD

Microsoft Zune HD

(Credit: Microsoft)

PC Perspective reported Tuesday that the Zune chip had been confirmed by Nvidia "staff" at Computex, earlier this month.

Nvidia Chief Executive Jen-Hsun Huang said at the company's analyst day on Tuesday that the Tegra processor is expected to account for half of Nvidia's business in a few years. If this prediction comes true, Nvidia will bear little resemblance to the company it is today: a maker of large, power-hungry chips for gamers and professionals.

Tegra is the polar opposite of the hot, heat-sink-clad graphics processors that power the fastest gaming rigs today. Tegra uses less than 0.5 watts of power (compared, for example, with the Nvidia GeForce GTX 295, which is rated at 289 watts), an attribute the chip inherits from its power-stingy ARM parentage.

Tegra packs two ARM chips. One is the main application processor--based on the ARM11 core--which runs the operating system. Tegra's defining feature, however, is the Nvidia GeForce graphics chip: this is what likely caught Microsoft's eye. In total, Tegra integrates eight independent processors, according to Michael Rayfield, general manager of Nvidia's mobile business unit, who spoke during Nvidia's Analyst Day.

Audio codec technology has been developed by PortalPlayer, which Nvidia acquired in 2006, Rayfield said.

To date, Tegra has 42 design wins, according to Rayfield. "They range from media players to smartphones to smartbooks to Web pads," he said. Out of those 42, about 18 are smartphones. "You'll start to see those show up toward the end of this year," he said.

The smartphones are "household names, household carriers. Names you'll recognize," he said, possibly alluding to Microsoft, among other major brands. A total of 27 manufacturers are working on devices, he said.

Not everybody is impressed, however. "It's surprised me that it's taking as long as it is to get to tier-one (telecommunications carriers)," said Doug Freedman of Broadpoint AmTech. "Tegra has been available for over a year."

The Zune HD--due later this year--comes with a 3.3-inch, 16:9 OLED (480x272 resolution) screen. And also includes an HD (high-definition) Radio, HD (720p) video out, Wi-Fi, a Web browser (with tap-to-zoom technology), built-in accelerometer, and touchscreen QWERTY keyboard.

Brooke Crothers has been an editor at large at CNET News, an analyst at IDC Japan, and an editor at The Asian Wall Street Journal Weekly, among other endeavors, including co-manager of an after-school math-and-reading center. He writes for the CNET Blog Network and is not a current employee of CNET. Disclosure.
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by tipoo_ June 17, 2009 5:14 PM PDT
This is fantastic news, I've seen the demo's of Tegra (and if you haven't, go hit up youtube!) and I'm very impressed. Of course, raw hardware power matters less than software, so if Microsoft can get some game developers developing for this, it would be sweet.
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by Arnav June 17, 2009 6:30 PM PDT
Actually, Zune already has a very very good API (XNA) for the purposes of developing games. In fact, developing on XNA effectively will allow you to port games to the Xbox360 or PC very very quickly and easily. It is the unpopular nature of Zune itself which holds back development.
by slickuser June 17, 2009 10:04 PM PDT
This is going **** Intel off...
by wikoogle June 18, 2009 5:22 AM PDT
Standalone music players are so last decade. Seriously, what's the point microsoft. Make an all in one device like the iPhone. At the very very least make an app store, give Zune WiFi/3G so you can download files, vidoes, games, movies and music from the App Store wirelessly.

So one wants just a standalone music/video player that does little else anymore. We want an all in one device that we can do everything we need to with, from recording video to making phone calls, to GPS, to downloading music and movies and watching them right then and there. But I guess being behind the curve is what microsoft is all about.
by kcoppock June 18, 2009 9:51 AM PDT
@wikoogle: Is that just a copy/paste response you do to every Zune story? You obviously don't know anything about the device.
by rmrison June 19, 2009 5:35 AM PDT
Yea, the great thing about standalone devices is that they are the best at what they do. Also, if you like music a lot the iPhone and iPod touch are completely useless because they don't have enough space, for example I have over 50gigs of music alone on my current Zune.
by lavern June 19, 2009 6:55 AM PDT
by wikoogle June 18, 2009 5:22 AM PDT
Standalone music players are so last decade. Seriously, what's the point microsoft. Make an all in one device like the iPhone. At the very very least make an app store, give Zune WiFi/3G so you can download files, vidoes, games, movies and music from the App Store wirelessly.

So one wants just a standalone music/video player that does little else anymore. We want an all in one device that we can do everything we need to with, from recording video to making phone calls, to GPS, to downloading music and movies and watching them right then and there. But I guess being behind the curve is what microsoft is all about.

I do so shut up
by tipoo_ June 20, 2009 11:51 AM PDT
Slickuser, why would this **** Intel off? They have yet to venture into this category, although future generations of the Atom may make it into PMP's.
by slayr007 July 6, 2009 7:31 AM PDT
@ tipoo_-This will **** intel off b/c they have entered this category. A lot of winmo phones use the intel chipset and now that tegra is an SoC this is going to **** intel off more than anything else
by empirestatebuddy June 17, 2009 5:51 PM PDT
If this were a phone, I might actually buy it when I upgrade. I'm just not a fan of large media players (by Microsoft, Apple, or anyone). Still, it's a handsome looking device--looks sturdier than the iTouch. Maybe we'll get a Zune phone someday. Of course, Apple will probably have moved on to their iFlyingCar by then... (sigh)
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by Christo272 June 17, 2009 6:39 PM PDT
Isn't hd radio hybrid digital? (just want clarification)
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by tech_crazy June 18, 2009 10:44 AM PDT
Nope, just "high definition". The irony is that there is no actual high definition in it, it is only digital. The company just piggybacked on the HD halo when choosing the name!
by slayr007 July 6, 2009 7:28 AM PDT
Ignore tech crazy. It is Hybrid digital/analog transmission. Although the name HD doesn't stand for that. iBiquity's decision is based on the success of HDTVs. The supposed quality of the HD radio is CD quality for that of FM stations and today's FM for that of AM stations.
by earmo352 June 17, 2009 7:57 PM PDT
this IS AMAZING!!! i cant wait until this comes out. does anyone know when the release date is???
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by auzie1234 June 17, 2009 8:06 PM PDT
september 8th is the release date for the zune HD and i beleive the the tegra chip they are using is just going to start being made this summer (so MS is lucky they got in then eh?)

but yea this zune hd looks awsome and the features are also amazing, have you seen the "hands on videos" the system is fast as hell and responsive. thats one thing im also considering.
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by shellcodes_coder June 17, 2009 10:12 PM PDT
it's gonna be great
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by wikoogle June 18, 2009 5:21 AM PDT
Standalone music players are so last decade. Seriously, what's the point microsoft. Make an all in one device like the iPhone. At the very very least make an app store, give Zune WiFi/3G so you can download files, vidoes, games, movies and music from the App Store wirelessly.

So one wants just a standalone music/video player that does little else anymore. We want an all in one device that we can do everything we need to with, from recording video to making phone calls, to GPS, to downloading music and movies and watching them right then and there. But I guess being behind the curve is what microsoft is all about.
Reply to this comment
by Electro_Fox June 18, 2009 6:37 AM PDT
OK all-f'ing-ready... You sound like a broken record wikoogle... Give it a rest, go beat your kids or something... The people here evidently would like a technical discussion, not a sobfest coming out of Apple Inc... Go away, lol...
by monkeyfun14 June 18, 2009 8:42 AM PDT
"At the very very least make an app store, give Zune WiFi/3G so you can download files, vidoes, games, movies and music from the App Store wirelessly"

Sorry to burst your bubble but Zune had the ability to download wirelessly from the marketplace before the iPhone even came out.
by tipoo_ June 20, 2009 11:52 AM PDT
Yes, you already posted that once on this article, and about 10 others. No one cares.
by dbloyd June 18, 2009 7:07 AM PDT
The Marketplace text is too large for it. But that is just a minor detail, other than that it looks great. I think this Zune will be a success.
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by kavonbor June 18, 2009 9:44 AM PDT
This 'partnership' sounds like it will result in a really nice device display with serious performance.
I'm looking forward to seeing it and will definitely buy it.
The latest update of the zune software includes some 'sample' games.

And contrary to all of the 'i want one device that does everything' cheerleaders, the truth is most people still take pictures with a standalone camera, and many people prefer a phone for phone calls only, using their iTouch for everything else; maybe because they love their wireless plan and don't want to use AT&T.
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by teamscatt June 18, 2009 11:48 AM PDT
Can't wait for the Zune!
For more info on HD radio and a great selection of <a rel="nofollow" href="http://www.hdradiotuner.org"> HD radio receivers, HD radio tuners, and home audio go to http://www.hdradiotuner.org </a>
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by noelelaine June 18, 2009 12:22 PM PDT
omg i cant wait for it to come out! i got my zune stolen on my b-day in jan when it was a christmas gift from my bf! but i really want the hd zune!!! my other zune was awesome and this one is only gonna be BETTER! :)
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by September 26, 2009 6:05 PM PDT
It also connects to the any HDTV via dock and you can watch whatever at 720p
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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