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May 16, 2009 8:00 AM PDT

AMD taunts Intel, hoists EU flag

by Brooke Crothers
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Advanced Micro Devices is flying the European Union flag on its home page. A little gloating going on?

And if the image doesn't convey the message, the caption does: "European Commission finds Intel guilty of breaking antitrust laws, harming consumers."

AMD's current home page flies the EU flag

AMD's current home page flies the EU flag

(Credit: AMD)

That's not all. AMD's Break Free page is a treasure trove of information on the EU case and Intel's alleged bad behavior. "Read the European Commission's Press Release Detailing its Ruling Against Intel" and "Read the European Commission's Questions and Answers Detailing its Ruling Against Intel"--are a few of the selected readings.

AMD likes to say that it spearheaded the movement to dual-core processors (quoth AMD: "without AMD there would be no price pressure on Intel, dual-core processors would still be a year away"--quoting a 2006 media report on its Break Free site) and out-innovated Intel in the server market in the 2004 to 2006 time frame.

So, the first AMD 32-nanometer processor is due when exactly?

Brooke Crothers has been an editor at large at CNET News, an analyst at IDC Japan, and an editor at The Asian Wall Street Journal Weekly, among other endeavors, including co-manager of an after-school math-and-reading center. He writes for the CNET Blog Network and is not a current employee of CNET. Disclosure.
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by seven7dust May 16, 2009 8:27 AM PDT
I like AMD like the next Guy but they need to get their act together Technology wise
their Mobile Cpus especially are awful !
and
I wonder wat the EU is going to do with all the Money they stole ?
Reply to this comment
by slickuser May 16, 2009 10:45 AM PDT
Arab Micro Devices is a One Hit Wonder. They had better architecture only once in the company history and how long they are going to boast about it?

Just shut your mouth and stop whining to every government in the world that Intel is monopoly! Try to complete with Intel head-to-head with that Arab's oil money!

If Intel goes away, would be able to supply the world? No you can't!. Your Arab sponsors can only give OIL!
by kcotham May 16, 2009 2:38 PM PDT
@slickuser

What the heck are you ranting about? It's totally off subject, jeesh!
by odubtaig May 17, 2009 4:46 AM PDT
I think slickuser is settled somewhere in six-fingered banjo-pluckin' country.

Gaaah, now I have Duelling Banjos in my head.
by godo--2008 May 18, 2009 11:01 AM PDT
If another company kept your products off the shelves by using illegal business practices, and they were finally convicted, I think you might be gloating a little too!
by fourthletter May 16, 2009 8:56 AM PDT
Bit of a bias in this article isn't there?
"AMD likes to say that it spearheaded the movement to dual-core processors and out-innovated Intel in the server market 2004-2006 time frame"
THEY DID, Intel was still trying to sell us Netburst based Pentium Ds as their first dual cores, the extreme edition couldn't beat AMDs cheapest Athlon 64 X2, they had energy effiecent server chips long before Intel brought core to market, based on performance/price they should have had 80% market share during 2004-2006 but then thats why the EU gave them a record fine isn't it ?
Reply to this comment
by lennie22 May 16, 2009 10:44 AM PDT
what're you talking about? I see you have no clue what you'r talking about. OEMs didn't buy chip alone, they bought a package which amd couldn't offer but intel could: they got a chip and integrated graphics, which worked out well for the OEMs because they didn't have to spend a wad load of cash on descreet graphics (if you remember at the time a graphics board was **** load expensive). the majority of computers that was shipping at the time used integrated graphics which intel was the only one producing thats why they kept their market share in this time period. AMD knew this thats why they bought ATI so they can now sell a package to OEMs.

the other month i bought a laptop with an AMD turian x2 72 which was running 2.1ghz, and ATI HD3200 I have just a few words to describe it: it sucked! both graphics and processor sucked. I didn't even bother to put win7 on it: the processor got a 3.9 and the ATI got a 3 in vista. I brought it back and changed it to a laptop with an intel t4200 running at 2ghz that came with an intel GMA 4500mHD, the intel processor got a 4.6 and the GMA got 3.8 in vista. in Win7 the proc got 5.1 and GMA 4.9.

again due to the lack of an integrated graphics chip AMD could not have increased their marketshare by a whole lot.
by pithenumber May 16, 2009 10:56 AM PDT
@lennie
the Radeon HD 3200 is far more powerful than the GMA 4500MHD
by lennie22 May 16, 2009 11:32 AM PDT
@pithenumber:
I experienced both, did you? i don't think so. I think you're closing you're putting your hands up to your ears closing your eyes and shouting "la la la la, Radeon HD 3200 is better, la la la". I told you my experience with both, and i gave the score vista and Win7 showed me.
by pithenumber May 16, 2009 3:33 PM PDT
@lennie
I've experienced both
the Radeon is far faster for me and it has been faster for most people
by renGek May 18, 2009 10:54 AM PDT
I agree, dual processing would not be where they are today had AMD not push the envelop. I remember vividly because that was the small window about 4 years ago where AMD stocks were on a spectacular rise (then fell almost as spectacularly shortly after). The AMD dual processing machines were being touted by all the gamers and mags (which was more surprising since those mags cater to intel ads). Had AMD not go to those lengths, intel would have taken their time with their dual processing machines and we would still be seeing stupid usual marketing from intel.
by brickman5721 May 16, 2009 9:04 AM PDT
Play the Intel fanboy much, Brooke? Fourthletter and AMD are absolutely correct in claiming that AMD out-innovated Intel in the specified time frame. I was looking to build a PC in that time period and no one with any credibility at all dared suggest Intel over AMD for the same money.
Reply to this comment
by kcotham May 16, 2009 2:41 PM PDT
I know several people, two of which are family members that have computers from that time frame. I find it amusing that they have AMD processors in their Windows machines. One of those two people have what you would call a "gaming machine". AMD was a bigger bang for the buck.
by Astinsan May 16, 2009 9:07 AM PDT
Ya gotta love amd. Lets hope it isn't bad luck to do this.
Reply to this comment
by monkeyfun14 May 16, 2009 9:24 AM PDT
I can not I utterly can not stand companies that sit and gloat over law suits. Even if the law suit was fair there is no reason to gloat over it.

It's childish.
Reply to this comment
by mados123 May 16, 2009 10:01 AM PDT
They are not gloating for the sake of gloating. It is a marketing and business opportunity for AMD to put themselves in a better light than Intel and to expose Intel's "unfair" business practices. Otherwise, it would be a missed opportunity for AMD. Remember, they are a business, not a charity nor a "love thy neighbor" workshop.
by bigpicture May 16, 2009 10:12 AM PDT
No it's not. When there is a professional game the rules are usually clear, and (except for golf) you know who win by who has the highest score when the game ends.

In the commercial game the rules are not at all clear, or even who the opposing team is, or who the fans are, and what team they are rooting for.

But the problem now is in both professional sports, and commerce is "who is the game for?" the players or the fans/customers. Who actually "pays" for the game? Because the game should always be for who pays. Once the fans/customers get disinterested in your team and your game you can play whatever hell game you want, your team will be irrelevant. The EU come down on the side of the fans, (represents the interests of the customer) you know the ones that elected them. (hint, hint US, investigate this model and you might prosper.)
by assman May 16, 2009 10:25 AM PDT
completely agree. pathetic move by AMD.
by kcotham May 16, 2009 2:42 PM PDT
If it had gone the other way, I'm sure Intel would have used it in some of their marketing. I personally agree, it's in poor taste, but it's free advertising and hard to resist I guess.
by Belinus May 17, 2009 5:14 AM PDT
They have to gloat because that's all they got. Everything else they've ever done has been on the back of Intel.
by SlimGem May 16, 2009 9:31 AM PDT
AMD forced Intel to innovate. If not for that, Intel would have remained complacent and lazy. We have AMD to thank for the amazing array of CPUs available to us today. I hope they are able to get their act together and make a comeback.
Reply to this comment
by slickuser May 16, 2009 10:50 AM PDT
Dude, they came up with better architecture. That's it. I wouldn't say that they FORCED Intel to innovate.

When the competitor comes up with better product, of-course the other guy would come up even
better architecture . Thats what happened.

Now, will they comeback? Dream on mor*n!
by pithenumber May 16, 2009 11:00 AM PDT
@slick
without AMD I'd be using a 5GHz single core Pentium 7 with a 300watt TDP

and AMD has already made a comeback in the low end arena
Ph2 720 rulez
by lennie22 May 16, 2009 11:24 AM PDT
@Pithenumber:

stop it guy, even intel's x7400 bests the Phenom 2 720, plus the phenom has a higher TDP than the intel.

the phenom uses 134W at idle and 191W at load, while the inel uses 118W at idle and 152W at load. with the phenom any little money to thought you saved will be going right back in your electricity bill. plus the phenom2 720 is not cheaper than the intel e7500, lol. the phenom2 720 is $145 while the intel e7500 is $133 and the e7400 is $113.



http://xbitlabs.com/articles/cpu/display/amd-phenom-ii-x3-720.html



plus the intel e7500 is a beast in overclockability, the phenom2 goes up to 3.8ghz while the e7500 easily goes up to 4.2ghz on air.
[CNET editor's note: Obscene language deleted.]
by kcotham May 16, 2009 2:45 PM PDT
Competition is good, it does "force" the other guy to innovate. Apple and Microsoft have been playing off of each other for years, AMD and Intel have been playing off of each other for years. Whenever a company engages in unfair business practices, they essentially undermine that dynamic.

The facts are: Intel was found guilty of leveraging it's might against a rival in an unfair way. This rival, AMD, actually had better processors at the time this is supposed to have happened. Whether they do now, is not relevant.
by slickuser May 16, 2009 3:23 PM PDT
@pithenumber

It is absolutely non-sense to claim that AMD forced to Intel to innovote and you would be using
P7 blah blah

First understand that AMD doesn't have a history of innovation. And AMD exists because of Intel.

They were not the first one who came up with multi-core. It existed on other CPU architecture. They were the first one who brought to PC world.

why couldn't they repeat the success? Instead, they keep boasting about it.
by pithenumber May 16, 2009 3:43 PM PDT
@lennie
the Phenom 2 720 BE is 95watt chip and is faster than the C2D E8400 and sometimes the E8500 both of which cost a good deal more than the Ph2 720

and the review you linked to recommended the Ph2 720 as a good budget overclocker
by limefan913 May 16, 2009 10:18 AM PDT
Haha. I just have to laugh.

Really from a competitive stand point though, AMD still wins on performance for the price. Unless Intel is finally putting some downward pressure on prices, AMD's chips, while not as fast as the fastest of Intel's, are considerably cheaper.

Unless Intel comes waay down in price, or so amazingly tramples AMD in performance, I'm not interested.
Reply to this comment
by lennie22 May 16, 2009 10:52 AM PDT
......but they are being trampled, and trampled hard.
by ikjadoon May 16, 2009 10:21 AM PDT
"AMD likes to say that it spearheaded the movement to dual-core processors (quoth AMD: "without AMD there would be no price pressure on Intel, dual-core processors would still be a year away"--quoting a 2006 media report on its Break Free site) and out-innovated Intel in the server market in the 2004 to 2006 time frame."

You know why they like to say it? BECAUSE IT'S TRUE! You were an idiot if you chose an Intel rig during that time frame; I recommended the AMD X2 3800+ to nearly everyone at that time.

However, AMD is not doing as bad right now as Intel was at that time frame; their Phenom's are somewhat competitive at the lower price points. Of course, they're no Nehalem. :)

~Ibrahim~
Reply to this comment
by lennie22 May 16, 2009 10:50 AM PDT
that is the only way they can compete is to drop the prices way way down, they cannot go head to head at the same price it would just be stupid on their part. they wouldn't have made 1 sale.
by kcotham May 16, 2009 2:47 PM PDT
I personally would have rather had a PowerPC 970 at the time ;-)
by odubtaig May 17, 2009 4:37 AM PDT
So, they should be charging more for poorer chips? Is that how you'd compete Lennie? Maybe Dell should double their prices and only sell Cyrix based computers?

Yes, selling at the lowest possible price point is the only way they compete because That. Is. The. Very. Definition. Of. Competition. That Intel sought to avoid this by buying off manufacturers shows a little more clearly who's having trouble actually competing.

Now, I'm sure you've got to type a reply to every other comment in this post as though we hadn't all seen the first 15 comments you left.

Moron.
by queticomn May 16, 2009 10:29 AM PDT
*hoists the aMD^ flag too* whohoo
Reply to this comment
by slickuser May 16, 2009 10:45 AM PDT
Arab Micro Devices is a One Hit Wonder. They had better architecture only once in the company history and how long they are going to boast about it?

Just shut your mouth and stop whining to every government in the world that Intel is monopoly! Try to complete with Intel head-to-head with that Arab's oil money!

If Intel goes away, would be able to supply the world? No you can't!. Your Arab sponsors can only give OIL!
Reply to this comment
by lennie22 May 16, 2009 10:48 AM PDT
um......AMD stands for Advanced Micro Devices........but about the "one hit wonder" part I would say thats sort of true.but they had the sever market just not the consumer market where the most money was.
by slickuser May 16, 2009 10:51 AM PDT
dude, the company is alive today because of Arab's oil money! Get the facts!!!
by kcotham May 16, 2009 2:48 PM PDT
@slickuser

What American company isn't?!
by slickuser May 16, 2009 3:14 PM PDT
certainly not Intel!!
by kcotham May 16, 2009 4:06 PM PDT
They all are. Just follow the money. You take away the investments and the oil itself, and our economy would crumble. But who cares, it's irrelevant to the discussion anyway.
by core4quado May 16, 2009 11:25 AM PDT
perhaps that's why Intel's hiring for a (brand spankin') new position ...
http://www.linkedin.com/jobs?viewJob=&jobId=688071&fromSearch=0&sik=1242498187165
... Director, Government Relations ;^)
Reply to this comment
by monkeyfun14 May 16, 2009 4:29 PM PDT
Or in other words a lobbyist?
by jonathan0766 May 16, 2009 12:37 PM PDT
AMD's problem has never been competing with Intel technologically. AMD as a company has completely mismanaged itself in dozens of ways. They put themselves into a massive hole financially through terrible management. That's the real problem AMD faces. Intel is a better managed company in every respect. AMD cannot catch back up because they cannot afford to invest the money necessary because they're bleeding red ink viciously and have been.

For nearly AMD's entire life they've failed to generate a profit. They literally only exist because the government put a gun to Intel's head and forced them to license technology to AMD (the alternative was, the government would have attacked Intel via anti trust). AMD is and always will be a parasite that lives off of Intel's innovations. Now they're living via government regulation meant to slow Intel down because AMD can't compete fairly.
Reply to this comment
by kcotham May 16, 2009 2:49 PM PDT
Get your facts straight, AMD has made some fantastic technical advances.
by slickuser May 16, 2009 3:16 PM PDT
like what?

They started with Intel's tech.. Around 2004, they improved that tech. had some luck.
Not anymore... They are bleeding now. Arabs helped them out.. lets see what happens...
by odubtaig May 17, 2009 4:55 AM PDT
That can only be described as complete and total bollocks.

Intel wanted to sell to IBM.
IBM required at least two sources for all parts in the IBM-PC.
Intel set up AMD as the second source.

Given that Intel have such a dominant position because of the IBM-PC which they only could get into because they licensed their designs to AMD, the words 'cart' and 'horse' spring to mind.

Since the Am386 they've been designing their own chips from the instruction set and writing their own microcode. If slickuser thinks he's so smart, maybe he can do better.
by clinnenb May 16, 2009 12:47 PM PDT
AMD is like the Hyundai of PC manufactures. They have their occasional surprising product that qualifies as reasonable for half the price of the competition, but not something anyone would ever count on as safe, reliable, high performance, or a status symbol.
Reply to this comment
by liakyh May 16, 2009 1:12 PM PDT
To all of you furiously arguing the merits of either company over the others- get your ******* heads out of your *****. The point of the lawsuit wasn't to demonstrate the moral superiority of AMD (or the moral inferiority of Intel), and it sure as hell wasn't to demonstrate the technological prowess of either . The point, which most of you seem to have missed completely, is that monopolies are ultimately detrimental to progress, hence ANTITRUST. Argue about the core architectures and manufacturing processes till you're blue in the face if you want, but the fact is if the gap between two companies in an industry where only these two companies are the ONLY ones in the game gets too wide and one of them falls off the face of the earth, you aren't going to see Moore's law playing out any longer. And as much as you love the taste Intel or AMD's ****/ass in your mouth, that would NOT be an ideal situation for the non-aspie consumers out there (read: most consumers).
Reply to this comment
by slickuser May 16, 2009 2:23 PM PDT
go back to filthy EU
by kcotham May 16, 2009 2:49 PM PDT
slickuser is a troll, ignore it.
by slickuser May 16, 2009 3:14 PM PDT
@kcotham

u too.....
by kcotham May 16, 2009 4:05 PM PDT
@slickuser

Nice come back. I've never trolled.
by slickuser May 16, 2009 7:20 PM PDT
@kcotham

go back to filthy EU
by kcotham May 16, 2009 7:28 PM PDT
@slickuser

Go back to kindergarten, nitwit.
by slickuser May 16, 2009 9:56 PM PDT
@kcotham

are you still here? go back now...
by kcotham May 17, 2009 1:10 AM PDT
@slickuser

It's people like you that make me wish Darwinism still held true with human beings.
by ZetaZeta_ May 18, 2009 1:52 PM PDT
The point of antitrust is to protect the consumer.

Intel products are pretty damn good, in my personal experience, AMD products are nothing special, and finally, this fine is definitely going to drive up PC prices. Everything antitrust is supposed to do... it's simply not in this situation.
by kcotham May 16, 2009 2:37 PM PDT
I don't think it's "alleged bad behaviour" when you have just been found guilty and fined nearly one and a half billion.
Reply to this comment
by protagonistic May 16, 2009 2:54 PM PDT
Intel is just another company that has used its market dominance to try and force any competition out of business and I have to say i am glad they were finally hit for it big time. I do not condone the gloating of AMD, however.

But, I have to say the majority of you writing in here must me awfully young or you have very short memories. If it weren't for the likes of AMD and Cyrix you would still be buying the CPU and Math coprocessors as separate units. Intel only pushed out new products when they had to in order to compete.

(You do remember what a math coprocessor is, don't you?)... :-)
Reply to this comment
by slickuser May 16, 2009 3:27 PM PDT
Intel should not have licensed x86 to AMD, Cyrix. Intel was forced to do it, isn't it?

Did coke reveal its secrets to Pepsi? no. Why couldn't AMD come up with
its own CPU architecture?

It is easy to copy someone's technology and improve it.
by monkeyfun14 May 16, 2009 4:31 PM PDT
@slickuser


AMD holds patents for x64... Which Intel needs.
by slickuser May 16, 2009 7:25 PM PDT
Dude, AMD improvised x86 it licensed from Intel. So, I wouldn't call that as innovation. It wouldn't be so hard
for Intel to implement its own x64 instructions and provide AMD x64 compatibility without much overhead given
the fact that future processors will have at least 4 cores. Any performance impact by this will be negligible.

Now, before you go to bed, think about what will happen if AMD loses x86 license. Let me know if you had slept well
by odubtaig May 17, 2009 4:44 AM PDT
I remember the separate socket, don't remember having one though.

Now, could someone just cut off Slickuser's fingers please? Someone needs to learn to use their brain.
by ZetaZeta_ May 18, 2009 1:54 PM PDT
Slickuser is probably an Intel employee. You can't expect no Intel followers to NOT read CNET articles.
by ZetaZeta_ May 18, 2009 1:56 PM PDT
^That triple negative should be a double negative.
You can't expect no Intel followers to read CNET articles.
or You can't expect Intel followers to NOT read CNET articles.
by mupptasstic May 16, 2009 3:36 PM PDT
I wonder wat the EU is going to do with all the Money they stole ?"


we are going to fund gay married couples adoptions processe's........maybe work a little atheism teaching modules in schools into it too....


What do you imagine a governmental organisation does with fines, funds itself to lower the tax burden of it's citizens....
Reply to this comment
by wango2007 May 16, 2009 5:27 PM PDT
So, AMD is not an American company? I prefer to buy American.

AMD is flying the EU pirate flag, the one EU uses to steal money from American companies like MS and Intel.
Reply to this comment
by kcotham May 16, 2009 7:29 PM PDT
Yes, AMD is based in the United States.
by slickuser May 16, 2009 9:55 PM PDT
@wango

Its headquaters is in Dubai!
by kcotham May 17, 2009 1:14 AM PDT
@slickuser

It's headquarters are in Sunnyvale, Californa, United States of America. They were founded in 1969.

Try doing a little research.
by odubtaig May 17, 2009 5:00 AM PDT
Yeah, it's that all American Dick Cheney employing company Halliburton that has its new headquarters in Dubai. Figures seeing as they can use actual slave labour out there.
by wango2007 May 20, 2009 10:03 AM PDT
@kcotham

If AMD is based in the US, why are they supporting EU pirates and flying their flag?

Does AMD also support the pirates in Somalia? Are they going to put the Somailan flag on their web site?
by eightwings May 16, 2009 8:53 PM PDT
The European Commission's judgement against Intel will not help AMD. In the end, AMD will bleed to death for the simple reason that it has no technology that can blow Intel out of the water. Intel's weapon is volume and lots of staying power. Nobody can hope to beat Intel by playing its own game in its own backyard. AMD needs to come out with a hardware and software solution to the parallel programming crisis. Intel is counting on Larrabee to help it fully transition to the parallel world. The problem is that Larrabee, like all heterogeneous processors, is going to be a real pain in the ass to program. The heterogeneous strategy is a joke. It's a formula for failure. There is a much better way to do build and program multicore processors. This is the opportunity of a lifetime for AMD (or Nvidia, Sun, Freescale, IBM, etc.) to leapfrog over Intel. It will take guts, vision and a willingness to stay away form the beaten path. Unfortunately, AMD is a me-too company, a technological dinosaur from the 20th century. Too bad.

How to Solve the Parallel Programming Crisis:
http://rebelscience.blogspot.c...lel-programming.html
Reply to this comment
by gerrrg May 16, 2009 11:42 PM PDT
Never, ever gloat; people will remember this, and some point in the future, when you stumble, they will remind you.

To witness, "Mission Accomplished."

It makes you wonder who's in charge at AMD.
Reply to this comment
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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