• On TechRepublic: Windows 7 keyboard shortcut cheat sheet
April 8, 2009 12:55 PM PDT

Intel VP: Netbooks not for adults

by Brooke Crothers
  • Font size
  • Print
  • 53 comments

Remember those first 7-inch Asus Eee PCs advertised with kids tapping on chicklet keyboards? Well, Intel apparently wants us to return to those Netbook glory days.

HP Pavilion dv2 laptop starts at about $700: Will upcoming cheap ultra-thin notebooks kill the Netbook?

HP Pavilion dv2 laptop starts at about $700: Will upcoming cheap ultra-thin notebooks kill the Netbook?

(Credit: CNET Reviews)

In short, Netbooks are not for adults, according to Anand Chandrasekher, Intel senior vice president and general manager of the Ultra Mobility Group, speaking during a keynote speech at the Intel Developer Forum in Beijing, streamed on Intel's Web site.

"There are things that you would do on a notebook you wouldn't dream of doing on a Netbook...For a kid, a Netbook is fantastic, as an adult you probably want a notebook. So, there are very simple ways of positioning and thinking about it."

(Hmm...what about all those big people with Netbooks? I guess it's time to trade it in for a grown-up computer.)

Now, contrast this with what Stu Pann, vice president in Intel's sales and marketing group, said back in November of last year at a Raymond James IT Supply Chain Conference.

"We originally thought Netbooks would be for emerging markets and younger kids, and there is some of that. It turns out the bulk of the Netbooks sold today are in Western Europe, North America, and for people who just want to grab and go with a notebook," Pann said.

And Pann added: "If you've ever used a Netbook and used a 10-inch screen size--it's fine for an hour. It's not something you're going to use day in and day out."

What Intel may be doing now is trying to reposition the Atom-processor-based Netbook so it doesn't cannibalize the more lucrative notebook market. This strategy may get a boost when Intel offers non-Atom ultra-low voltage (ULV) mobile processors later this year for ultra-thin notebooks, priced roughly between $500 and $1,000. (AMD is already offering its Neo processor--which is the chip inside the HP Pavilion dv2--for this market.)

But is the Netbook tsunami something Intel really wants to tamper with? Acer just announced an 11.6-inch Aspire One with a 160GB hard disk drive. Is this a Netbook? That's what everyone is calling it. And HP continues to build its Netbook portfolio along with Dell and Asus.

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec.
Recent posts from Nanotech - The Circuits Blog
Major Intel chip upgrade coming to new Netbooks
Will the 'smartbook' be a better Netbook?
Firefox: Heat and the CPU usage problem
AMD upgraded as 'Fusion,' 16-core chip future looms
Dell's 'Mr. A' is a key figure in Intel defense
AMD unveils 'world's fastest' graphics card
Intel an investor in storage firm for Apple users
Chip designer ARM leads Android alliance
Add a Comment (Log in or register) Showing 1 of 2 pages (53 Comments)
by jbcahill April 8, 2009 1:08 PM PDT
Ya know....some of these executives just need to do whatever it is they do inside their organization and not speak to the outside world. Because when they do speak, they often insert their foot straight in their mouths. Netbooks are absolutely fine for adults. Just need to do the email and surf the web while sittin on the back porch, or to take with you to the couch, or out for coffee, netbooks are perfect.
Reply to this comment
by Renegade Knight April 9, 2009 10:10 AM PDT
Netbooks are perfect for their use. The moment you advance beyond hunt and peck typing or beyond looking something up on the net they fall short.
by eracca April 8, 2009 1:21 PM PDT
Forget the terminology. A netbook IS a notebook. Let the specifications speak for themselves. As technology gets better, all "netbooks" will eventually have the characteristics of notebooks such as physical drives and larger memory. Costs always come down.
Reply to this comment
by blusky08 April 9, 2009 8:10 AM PDT
Netbook users just need to grow up act their age!
by streamline35 April 9, 2009 10:04 AM PDT
As long as they keep their extremely low cost + tiny form factors, their popularity will continue.
by Renegade Knight April 9, 2009 10:11 AM PDT
True. They are breaking down the price barrier of the ultraportable segment. Plus as they get larger I'm not sure the distinction even matter. Actually it never did.
by Mr. Dee April 8, 2009 1:26 PM PDT
To be honest, when I compare my Acer Ferrari to a Acer Aspire One, I seriously have to agree with that Intel Exec. The screen plays a big role in my computing experience, on the go, I want to at least be able to view a web page without having to scroll, use the browsers built in zoom tools or squinting or worry Flash is gonna make this thing explode. Netbooks power is, they will make Notebooks cheap, the performance of Netbooks will grow into a sleeker class of devices where the market will deliver a new generation of mobile computers. So, at the high end, you will have $500 to $800 notebooks, while at the low end will be $200 to $400.
Reply to this comment
by jag0 April 8, 2009 1:52 PM PDT
@ Mr. Dee

Have you ever actually *used* a netbook? I use it all the time at home when I don't feel like turning on my PC just to check my email or surf the web when I am comfy on my couch or bed. There are *some* websites that make it chug a little but those aren't the sites I visit on a regular basis & with Firefox plug-ins like "X Marks" I don't have to worry about not having my bookmarks available.

For the record I own a MSI Wind U100 w/ 2GB RAM, 250GB HDD, 10" screen, 9-cell battery, 802.11b/g and dual boot Windows XP Pro & Mac OS X (v10.5.6)
by codynews April 9, 2009 6:13 AM PDT
@ jag0: You have pretty much the higher end of 'netbook'. I got some for a few managers of mine for like $240 delivered... 1GB RAM, 4GB SSD, 9" screen. I used one for a while and the keyboard was way too small. The res was too low. The speed actually wasn't terrible (if you use them for what they're for)

I'll stick to my "real" laptop for myself but I do see where these little low end guys have their place.

Anyway, back to my point... your netbook experience might be slightly different as yours is more powerful than most.
by streamline35 April 9, 2009 7:42 AM PDT
@codynews - since the atom came out, there is no "more powerful" netbook. I put a 2nd gig of ram in my wind, but I've never seen it cross the 1GB mark. No one has used a 4GB SSD in forever (besides maybe a really cheap dell mini, but that would only affect storage space, not speed). Besides the mild overclocking that my wind allows when on AC power, it is no way faster than the zillion other atom powered netbooks out there. And the resolution on the 9" screens has always been the same as the 10" (1024 x 600).

You're welcome to stick to your "real laptop." I'll stick with my $400 netbook that doesn't break my bank or my back when I have to take it a mile to campus every day on foot, and still does everything I want it to (plus has a 160GB HDD, bluetooth, and wireless N). Not to mention its five and a half hour battery life (that's what I can get out of it) is well suited for running between classes all day.
by jag0 April 9, 2009 12:12 PM PDT
@codynews:

The specs I listed are after I upgraded it btw. The base specs when I bought it were: 1GB RAM, 120GB HDD, 3-cell battery & WinXP Home.

@Streamline35 is right though...there is no "higher end" netbook because 99% of them all have the same CPU, chipset and RAM type. The differences are usually only the wifi chip (b/g vs. n), battery size and HDD size...all of which are easily upgradable (depending on the model you buy.)

I bought my netbook b/c the laptop I used to have served its purpose well in the 4+ years that I owned it but I didn't need a full size unit anymore. It's a great investment if you all you're doing is surfing the web, editing documents, etc. and it's going to come in real handy when I go on vacation later this year.
by stigmattaman April 8, 2009 1:48 PM PDT
Eff you Anand. Netbooks are fine for 75% of most casual users, as most people spend the vast majority of their time in the cloud. The problem with this is that netbooks aren't a high-margin product, so the manufacturers are warily creating these things. They want it to go back to the old days when you bought the most expensive computer you could afford, but those days are gone fo rthe mainstream consumer. As browser-based applications get better (imagine an OnLive-type service for video rendering or Photoshop apps), the majority of users will just need lightweight netbooks.
Reply to this comment
by streamline35 April 9, 2009 9:40 AM PDT
Agreed. The first thing I thought when I read this article is that this intel CEO was just sour about the slim profit margins on the atom chips, compared to the much larger margins of the core 2 chips. Of course he would be better off if "netbooks were only for kids and developing countries" (markets that would never yield high margins anyway), but many of us US and European adults (a massive and growing number apparently) don't feel the need to buy a laptop with excessive power (and excessive price) for our mobile needs.
by keithmessinger April 8, 2009 1:49 PM PDT
I am a "big" person who uses a netbook (Aspireone). It depends on usage not age. When I was working in graphic arts and marketing I had to have a large screen and lots of power.

Now, I am retired and keep a couple of blogs. I also travel some and all I want is a netbook. It does everything I want and more.
Reply to this comment
by bofahs April 8, 2009 8:22 PM PDT
6-1, 250, 22 years computing experience, Acer Aspire One. Not for AutoCad, not for Adobe Illustrator, not for HD movie editing - well, duh. Leave that junk at work on your desktop. Everything else - travel, leisure, mail, you can't beat a netbook. It's just too darned convenient. If you're lugging around a 17 inch, 10 lb. laptop after work, you need a better job, or an easier hobby.
by Myshkin57 April 9, 2009 6:54 AM PDT
I agree with both of you. When I'm out and about, I don't need something that powers through graphics. What I need is something that has good word processing ability and is easy to carry around. I guess I must be a child if that's all I want.
by streamline35 April 9, 2009 9:48 AM PDT
Agreed again. As a college student, I need to carry a laptop to campus everday. My MSI wind suits my needs perfectly - it's cheap ($400, I'm a poor student), it's tiny (slides right into my backpack), it's light (I barely feel like it's there), it covers all my mobile needs (web browsing, word processing, pdf editing), and it has great battery life (I can get 5 1/2 hours out of it - more than enough for 3 x 1.5 hour classes in a row). In what other computer am I going to find all those advantages in one? As for anything more power intensive, I'll leave that to my desktop at home (which was exponentially cheaper than a laptop that even comes close to the power - quad core and a gtx video card)
by Renegade Knight April 9, 2009 10:15 AM PDT
A blog wouldn't take HorsePower but it seems typing would drive you nuts.
by streamline35 April 9, 2009 11:00 AM PDT
Actually, typing on the new keyboards it a totally pleasant experience (it was the old keyboards that were horrible). I can personally attest the wind and the newer eee pc's have excellent keyboards. I spend hours a day taking notes on my wind, and touch typing is easy as ever.
by Portal12 April 8, 2009 1:50 PM PDT
Netbooks are becoming so popular because they are the ULTIMATE vacation tool. They are cheap, anyone can afford them, they allow you to browse the web to find locations and do research for where ever it is you might be staying, it allows you quick access to Facebook to keep all your friends updated of how much fun you're having, and it allows you to offload all your images to edit and upload before you go to bed for the night.

They are so dang small compared to a notebook that they can fit anywhere in your luggage, heck even some of those 7" ones can fit in a few peoples coat pockets! You can bring them along with you everywhere you go.

The convenience in Netbooks is only rivaled by devices such as the iPod Touch, iPhone, Blackberrys and other devices. They bridge that "most wanted" gap of not having enough and having too much.

The new 11.6" Acer will not be considered a netbook. It is far too large for anyone to consider that is shopping for a netbook. They will need to start reshrinking the size back down to stay popular once they realize WHY people are buying these devices. The small form factor is priority #1!
Reply to this comment
by sodablue April 8, 2009 1:53 PM PDT
One of my first notebooks was a Dell Latitude LM133. It had a 12 inch diagonal screen that did 1024x768. 10 inch screens were quite common in those days.

This is typical market evolution. Things go big, and then they introduce something new to take the gap that was left by things going big. Like the Honda Fit is their entry car when it used to be the Civic, etc.
Reply to this comment
by assman April 8, 2009 1:55 PM PDT
I didn't have any desire for a netbook until I went on a long plane trip a couple weeks back and my laptop was too large to comfortably use in my seat. It would be nice to have a small cheap laptop.. but I'm not going to call it a "netbook", whoever coined that term should be severely molested.
Reply to this comment
by codynews April 9, 2009 6:15 AM PDT
EXACTALLY! I've finally given up though and catch myself using "netbook" all the time. It's just a laptop -- a small laptop with low end specs :)
by wnbear April 9, 2009 7:18 AM PDT
@ codynews
...and a spoon is a shovel, right?
by Gadget70 April 9, 2009 8:54 AM PDT
@wnbear
you don't need a shovel, if you're only eating breakfast
by streamline35 April 9, 2009 9:52 AM PDT
@codynews - that's what a netbook is, so thank you for repeating what everyone already knows. In other news, there's such thing as a desktop replacement! It's just a giant laptop with higher end specs!

wnbear - love the analogy!
by hummerzdca April 8, 2009 2:00 PM PDT
Netbook or not, it's apparent that some of Intel's leadership is out of touch with the portable world. It's also very insulting for trusting customers who own them, bought their product partly because of the Intel name. So this is the reward?
I got my Acer Aspire One for $99+ the 2 year AT&T contract. I use it for on the fly remote network management. It works great, no, not an all day machine, but that's not what I bought it for. It's light fits in the side pocket of a laptop bag. But I have at home, connected a 22 inch monitor, a full size keyboard, mouse, and it's about as good as most desktops. So, enjoy your Netbooks.
Reply to this comment
by rallynochaos April 8, 2009 2:01 PM PDT
My Acer Asipre One runs Photoshop CS4 flawlessly. I can plug it into my 22 inch widescreen monitor and use a USB mouse and it's just as good as any desktop,

I'm tired of hearing how the Netbooks power isn't sufficient.
Reply to this comment
by monkeyfun14 April 8, 2009 2:32 PM PDT
Once you do some real rendering I don't think its gonna be coming out so hot.
by berg0011 April 8, 2009 3:26 PM PDT
@monkeyfun14

These things can handle a lot. I personally use mine for developing in Java, C# and php (eclipse, sharp develop, xammp and notepad* *I will never give up notepad*) for class assignments involving everything from recursion with 200+ calls to multi-threaded programs, and it is the easiest thing to carry around. It has been by far the best investment I have made towards school, except maybe the schooling itself. It even ran Spore with only minor rendering issues and occasional freezes(thanks to spore not needing the disc while running, I do miss a disc drive)

Proud owner of an Asus 901

*This thing would blow up rendering some high quality video using something like Adobe Premiere though, I won't deny it's limitations*
by BigGuns149 April 8, 2009 8:51 PM PDT
I will agree with you that netbooks are capable of more than some people give them credit, BUT to imply that an Aspire One runs Photoship CS4 just as good as a desktop is beyond silly. I built a desktop back in '06 that runs circles around the more powerful dual core desktop Atom processors to say nothing of the single core mobile N270 Atom that is the norm for netbooks. Unless you are excluding most desktops made in the last 3 years I would say your claim is a bit overzealous.
by ceebee23 April 8, 2009 2:36 PM PDT
Last year I bought a cheap Acer notebook ... a celeron with Vista basic and 14.1" screen. It is larger than a netbook but has a fullsized keyboard etc ..it sort of sits between netbook and notebook.

Acer and the other manufacturers seem to have dropped this class of notebook, which suits me far better than a netbook and without the cost or size of a full notebook.

Sure it is a bit underpowered but it is still faster than a Atom but cost about the same as a lowend netbook!
Reply to this comment
by streamline35 April 9, 2009 9:58 AM PDT
Yeah, it's not a bad deal, though one of the huge draws of netbooks is their size, weight, and portability, which definitely excludes a 14 inch screen. I'm happy with a little less power for a 10 inch, 2.5 lb machine.
by mmmna April 8, 2009 4:00 PM PDT
So.... I should be returning my EeePC900A running Linux because it doesn't do what someone else thinks is de rigeur for this midlife person? Bah.

Me, I like my Atom 1.6 GHz netbook, I retired the Dell Inspiron for this. I use it for troubleshooting the home wireless network, I surf, I pay bills, read blogs, post forum responses, research various homeowner projects, pretty much the same as we are all doing right now. And that netbook comes in at 1/3rd the price of a late model notebook PC with Windows Blister (and Windows Blister would need 3 times the memory I have in my netbook and Blister would also need a Core Cinco or whatever just to boot up). No, seriously, I only want to USE my netbook, I'm not about to mortgage my life to the WinTel Cartel. If I want to do something renderiffic, I can use the 3.3GHz Celeron D for that stuff, I won't use the netbook for totally inappropriate uses.

At $99, hummerzdca apparently got a stunning deal, so if his/her Aspire One gets lost or destroyed, is hummerzdca going to cry about losing a hundred bucks when the notebook class systems all cost no less than 4 times as much as the amount which hummerzdca paid? Well, I guess those people that claim they need Core Cinco with 'Windows Blister' and 'Aiyee slicks' and 'Lookout pressX' just for browsing and reading emails at the airport, yeah, they'd be tweaked at such a loss, but not me, and I'd guess hummerzdca probably won't be too upset when they consider the cost of the same thing happening to a notebook PC.

Honestly, when I've traveled, I've never seen any business person doing anything more than checking emails or typing up a sales proposal in M$ Werd on their laptops. Big whoop. All that cash just to risk getting erased or trashed when it hits the floor.

Efficacy, bang for the buck, whatever you want to call it, this Intel vice-person needs a "come-uppance", I'll take a shot: "Anand Chandrasekher, what is the percentage of ALL multicore PC owners who actually USE more than ONE of their multicore processors? Your answer please....".
Reply to this comment
by monkeyfun14 April 8, 2009 9:35 PM PDT
Lol what? I lost you after midway second paragraph.
by SergeM256 April 8, 2009 4:03 PM PDT
What is Netbook? It is just a low-end notebook with computing power of an bellow-average 2-years old real notebook. It's not for a professional or power user but it has sufficient computing power for majority of users. The only problem is small screen but, may be, it's not a big deal for many users. You don't really need 15" screen to watch video from internet; web videos come in low resolution and picture looks grainy in full-screen mode on 15" screen.
Reply to this comment
by Renegade Knight April 9, 2009 10:19 AM PDT
Two problems. Small screen. Small keyboard. Some people cope better with the keyboard than others.
by BigGuns149 April 8, 2009 9:09 PM PDT
A lot of people have made some good points that the N270 that seems to be the overwhelming choice as the processor can run most applications. Nevertheless, I think that most 10" notebooks to say nothing of the 8.9" models are a bit cramped for a lot of adult hands. I remember once trying to type on a Sony TZ (11.1") and found the keyboard to be difficult to touch type. These even smaller notebooks have even smaller keys. A kid may be able to accurately type with a small notebook, but a lot of adults will have more trouble. It is no accident that the netbook category has slowly inched larger in size to reflect customer demand for something with a bit larger keyboard.

While I full wel realize that the N270 processor is inferior to processors that were on the market 3 years ago, I think most people don't realize that in general these machines are more designed to complement rather than replace larger computers.
Reply to this comment
by Renegade Knight April 9, 2009 10:20 AM PDT
Bingo. IBM used a 'slightly' smaller than normal keyboard on their 12" X series (before the X200 by Lenovo). That took a lot of adjusting and I'm still not there. But at 125 for an X40 with better specs than the 300 Netbooks it was hard to pass up. Especially with the too small keyboard.
by mathteacher909 April 9, 2009 12:01 AM PDT
I am a junior high math teacher and I purchased a used ASUS EEE 1000 HD with a 10" screen and a 120 gig hard drive. I now find that I can't live without it. I do almost all of my teaching using Openoffice.org's Impress hooked up to an LCD projector, so I'm constantly working on it. I have no headaches, no eye strain, no problems at all with the viewing experience. 99% of what I do involves word processing, spreadsheet, presentation, and internet access, and the netbook works just fine.

If I had to do it again, I'd buy a netbook instead of a laptop every time, and use the money I save to purchase a high end desktop computer for use at home. The portability and functionality of the Netbook is totally good for me.
Reply to this comment
by josh81 April 9, 2009 6:03 AM PDT
I have an HP Mini 1030NR. Here's a quick rundown of my experience. Mine has the SSD and Windows XP was unbearable - it would freeze for 10+ seconds all the time with the access light stuck on. If you read up some, you'll read plenty about SSD hesitation in XP (wish I'd read that BEFORE I bought mine). This appears to be an Windows issue - I have since removed XP and installed Ubuntu 8.04 and it runs fine, though a few of the things I'd like to do with it do not work in Linux (i.e., watching TV shows from ABC.com). Overall, though, its a pretty decent little machine with Windows removed. The keyboard is great on this thing, by the way - even with my fat fingers I can type quickly and accurately.
Reply to this comment
by hotmail123 April 9, 2009 6:12 AM PDT
After I have bought a netbook, my notebook is now gathering dust on my desk. As long as manufacturers keep on selling netbooks, I don't see myself turning back & buy any notebook PC in the future (note: I am an adult & not a kid).

I suggest Intel (especially Anand Chandrasekher) doing more market research before planning their future production. After listening to what he said, I am dumping my Intel stocks in case they are switching their production from CPUs for netbooks to notebook computers.
Reply to this comment
by Gadget70 April 9, 2009 8:58 AM PDT
Alot of people are complaining what a netbook can't do. You are missing the point of its purpose. What's next, are you going to complain about the iPhone that it can't run AutoCAD or Photoshop? Maybe we should all lug around our 3GHz quad-core tower computers just in case we need to render the next Pixar movie.
Reply to this comment
by streamline35 April 9, 2009 10:02 AM PDT
Exactly, if I can't do it on my netbook, I can do it on my 2.4ghz quad core desktop at home. And chances are, if I need to do something like that, I probably don't need to do it mobilily.
by Renegade Knight April 9, 2009 10:23 AM PDT
It's purpose is what it can do. Which is to say less than something else. As long as that less works for you. You are good to go. It's as simple as a checklist of what you need to do. In my world there is nothing between smartphone and notebook that's useful.
by ThomWill April 9, 2009 10:17 AM PDT
The key argument for me:
My Asus netbook fits in the saddlebag of my motorcycle (with a mouse, power supply, etc.)
My Dell desktop replacement ... not so much.
Reply to this comment
by libonation April 9, 2009 10:33 AM PDT
So I'm getting younger by going from hauling a 15'' macbookpro (loaded) to carrying my 10'' lenovo s10. Heck, this thing feels just like my macbookpro especially when you get the 2 finger scrolling configured, and power wise... it's decent enough to handle minor photoshop sessions.

I don't know what Intel is trying to say especially when they are the ones who created the atom. I only hope that AMD take advantage of the licensing restrictions on chipzilla's side and create something more flexible of their own.
Reply to this comment
Showing 1 of 2 pages (53 Comments)
advertisement
Click Here

The browser battles go on and on

roundup From Firefox to IE and from Chrome to Opera and Safari, there's no sitting still for browser makers looking to keep their products fresh and competitive.

3G wireless still holds promise

The next generation of 4G wireless may get all the headlines, but advanced 3G technology will likely dominate services for the next few years.

advertisement

About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

Add this feed to your online news reader

Nanotech - The Circuits Blog topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right