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March 24, 2009 12:35 PM PDT

Intel's 'GPA' points to Larrabee

by Brooke Crothers
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Behind the release this week of Intel graphics software looms Larrabee, Intel's future graphics chip.

Intel is preparing to become a graphics powerhouse too.

Intel is preparing to become a graphics powerhouse too.

(Credit: Intel)

First, the news. Intel announced the release of Intel Graphics Performance Analyzers (GPA), a suite of software tools that enables PC game developers to analyze and optimize game performance on Intel Integrated Graphics. This is part of the Visual Adrenaline program, launched at the Intel Developer Forum in San Francisco in August, which provides tools, resources and information for game developers, artists, and animators, according to Intel.

But let's be clear about one thing: not a lot of people in gaming circles are going to get too excited about gaming on Intel integrated graphics. Intel graphics--at least to date--haven't provided anything more than a minimal gaming experience--and they have been priced that way, coming virtually free on PCs. While upcoming technologies like Intel's Moorestown system-on-a-chip may create some new opportunities on small devices like high-end smartphones, it will still be limited in its graphics capabilities.

All of this will soon (this year?) be eclipsed by Larrabee. In response to a question about what kind of Larrabee support GPA offers, I got this elliptic but telling response. "In the future, GPA will also support upcoming Intel graphics and many-core related products. There are some absolutely exciting features we are currently developing which will change the way people think about performance tools, and which will allow developers to truly harness unbridled computing power," said Aaron Davies, senior marketing manager, Visual Computing Software Division, Intel.

Think Intel isn't getting ready for Larrabee--and, generally, for a bigger presence in graphics? Take a look at this Visual Adrenaline Web site. And in particular, this page: "As multi-core gives way to many-core architectures, graphics processing tasks can be performed faster and more efficiently. Visual computing and parallelism share a common playbook. Developers, artists, and digital content creators, who have tapped the many multi-core and threading resources available from Intel, will reap additional many-core benefits."

Sounds like Larrabee to me.

GPA is also, of course, targeted at Intel chipsets, allowing developers to pinpoint performance bottlenecks and optimize games for Intel-based desktop PCs and laptops. But I'll wait for Larrabee, as I think many at Intel are doing too.

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec.
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by thelemurking March 24, 2009 2:08 PM PDT
Yawn! Intel should just give up... they suck at graphics! They should stick to what they are good at and as we all know, it's not graphics.
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by monkeyfun14 March 24, 2009 4:49 PM PDT
Intel really hasn't even been trying in the graphics market until they actually try don't pass judgment.
by thelemurking March 25, 2009 7:49 AM PDT
Well they have certainly tried to flood the market with their cheap crappy graphic chipsets. So why would you purposely produce a crappy graphics chipset without even trying? They've tried and they suck at it.
by Air2ground March 25, 2009 8:49 PM PDT
I think Intel did this so that people would have an affordable graphics card. Some people either need greater battery life or don't need a more powerful graphics card.
by pithenumber March 26, 2009 4:47 PM PDT
@Air2ground
affordable and low power? try the radeon HD 3200 or nVidia 9400M
by Air2ground March 27, 2009 12:21 AM PDT
@pithenumber

Try putting either of those in a netbook... It isn't impossible, but some that do have the 9400m, which was targeted for netbooks, end up being larger than the rest. The Asus N10 shows that the computers with the Nvidia card have less battery life: http://www.reghardware.co.uk/2008/11/10/review_notebook_asus_n10/page5.html
by pithenumber March 24, 2009 3:40 PM PDT
laughabee
the paper tiger comes to life
Reply to this comment
by codynews March 24, 2009 5:35 PM PDT
Do you have information on Intel's new chip that we don't?
by pithenumber March 25, 2009 12:42 PM PDT
i don't know anything
but the 300watt power consumption rumor really scares me away
even the 4870x2 at full tilt doesn't consume that much
by nanikore March 24, 2009 4:12 PM PDT
LOL cue the nervous Nvidia cronies
Reply to this comment
by bakedpatato March 24, 2009 6:22 PM PDT
indeed. nVidia will get their FUDmachines out.
I just hope that Intel gets their act together when it comes to drivers. GMA series drivers are horrid, and they aren't updated much.
by missingxtension2 March 24, 2009 11:12 PM PDT
well it should be interesting, since they are working to get the ray tracing band wagon moving.
It should be interesting to see the graphics industry move ahead
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About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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