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February 25, 2009 7:00 AM PST

What does Woz see in solid-state drives?

by Brooke Crothers
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What does Steve Wozniak know about solid-state drives that we don't? David Flynn, the chief technology officer of SSD start-up Fusion-io, provides some insight into why the Apple co-founder is joining the company as chief scientist.

I talked with Flynn on the phone about what the Salt Lake City start-up, founded in 2006, does and what attracted Wozniak.

Enterprise solid-state drives typically offer much better performance than even the fastest hard-disk drives. Fusion-io claims that its IoDrive improves storage performance by as much as 1,000 times over traditional disk arrays while operating at a fraction of the power and at a tenth of the total cost of ownership.

Flynn offered an analogy to describe what his company hopes to achieve. "The 3D accelerator decimated the vertically integrated companies like SGI, Evans, and Sutherland," he said. "They used to be able to charge hundreds of thousands of dollars for workstations." But inexpensive, off-the-shelf 3D graphics cards from companies like 3dfx, Nvidia, and ATI Technologies in the late 1990s changed all of this, Flynn said.

"The storage accelerator (that Fusion-io sells) is ultimately going to liberate the proprietary storage market," according to Flynn. And Fusion-io is not just whistling Dixie--it has some big backers. Dell was an early investor, and Hewlett-Packard--though not an investor--plans to deploy Fusion-io's drives across its server line, Flynn said. (An announcement that updates the HP deal is coming later this spring.) IBM has also certified the drives for use in its servers.

"We intend to greatly simplify things that have been a bastion of proprietary, high-margin, vertically integrated (storage) companies," Flynn said.

So how will Fusion-io's solid-state drives change all of this? "We have the ability to put five and soon 10 terabytes within a standard 4U server," he said. ("U" is the term used for rack unit in a server, equivalent to 1.75 inches, or 4.45 centimeters.) "In the near future we will be announcing a card which holds two of our I/O memory modules, therefore doubling the capacity but also the performance per slot," Flynn explained.

Flynn continued: "What we're finding is that putting an entire database on silicon has enough benefit, that you don't have to futz around with putting some of it on mechanical disk, some of it on silicon." The company is telling potential buyers to think in terms of $30 per gigabyte.

"We are not replacing a 15K-rpm disk drive," Flynn said. (Hard-disk drives spinning at 15,000 revolutions per minute are the highest-performance disk drives used in enterprise servers.) "We are miniaturizing an entire (storage area network) of multiple drives by making it out of silicon. While a 15K-rpm drive may cost $2 to $3 per gigabyte, a high-performance SAN costs $50 per gigabyte and up--built from those same HDDs, mind you," he said. "Our ioDrives are made up of chips that cost only $2 to $4 per gigabyte, but when we integrate them into a miniaturized silicon SAN, we charge $30 per gigabyte."

Fusion-io's technology is pegged to IOPS (input/output operations per second). And companies such as Citibank and American Express are increasingly looking at server performance through the IOPS lens, according to Samsung, which makes both hard-disk drives and solid-state drives. Enterprise SSDs process 100 times the number of IOPS per watt as a typical 15K 2.5-inch server hard disk drive, according to Samsung data.

A key role for Steve Wozniak at Fusion-io, says CTO David Flynn, is 'not just the visionary part, but involving him in the public eye.'

(Credit: Stephen Shankland/CNET News)

Lower power consumption is also a plus. Enterprises solid-state drives consume less than 25 percent of the power of a 15K hard-disk drive, according to data provided by Samsung in October.

Performance and low power consumption, however, aren't enough, according to Flynn. Because enterprise solid-state drives are a relatively new technology, reliability is crucial. Fusion-io offers a technology called "Flashback" protection--extra chips that can jump in to take over immediately if there is a failure. "This is at the chip level. It's not wear-out that's the problem, it's chips that short out" because of the high voltages, Flynn said.

Here are some more specifics Flynn offered. Currently, Fusion-io can achieve just shy of 1 terabyte of storage by using three 320GB cards. "We're doubling density per module and doubling the number of modules per card so we're going to have 1.3TB on a single PCI Express card," he said.

"We'll be able to address 90 percent of the databases with a single drop-in card. Most databases are less than 1TB in size," he said.

And what will Wozniak do? "Not just the visionary part, but involving him in the public eye," Flynn said. "He is (also) helping us change the architecture and focus of our technology."

In a statement earlier this month, Wozniak invoked the potential for "innovation and radical transformation" and said, more prosaically, "Fusion-io's technology is extremely useful to many different applications and almost all of the world's servers."

"SSDs are only the tip of the iceberg," said Flynn. "How silicon will change storage infrastructure...It's a huge thing around messaging and how a disruptive technology will impact all of this."

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec.
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by jonathan0766 February 25, 2009 7:13 AM PST
Wozniak is obviously for nothing but public attention acquisition (which worked, as this article is proof of). A whole lot of engineers at Fusion-io just rolled their eyes at the idea he is helping "change the architecture and focus of our technology." Gimme a break. The Woz has been washed up for two decades.
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by inachu February 25, 2009 11:23 AM PST
google for his internet printer and send him a personal message.
by Mr. Dee February 25, 2009 7:33 AM PST
Shouldn't Mr. Wozniak be preparing for his Dancing with the Stars gig? I am sure he will be the first one kicked off. How much money does he have by the way? He seems to invest in a lot of startups, many which have failed or are just experimental without a hit in sight.
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by Jon N. February 25, 2009 8:26 AM PST
Y'all need to give Mr. Wozniak some respect! First, he IS the co-founder of the second most used platform in computing. He literally designed the Apple II! In his garage back in '76, the two Steves (Wozniak & Jobs) were building them by hand, and turned the whole thing into a standards industry! Let's see you do that! Second, I'm pretty sure he is doing the "Dancing with the Stars" gig to get in better shape. He's a bit on the weighty side, and this will knock it right off, as well as give computing a boost, as well. As for me, I'll be voting for him, because it's hard enough learning how to dance, but when you're weight challenged, it's doubly hard. I know. I used to be severely overweight. Y'all need to start respecting your elders!
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by Mr. Dee February 25, 2009 10:33 AM PST
Most Americans don't even know who Steve Jobs is, much less Steve Wozniak. When I ask people, do you know who Bill Gates is? They reply, 'Sure, the billionaire who started his Company in his parents garage.
by Mergatroid Mania February 25, 2009 10:40 AM PST
He's not my elder, and Apple was just a footnote until the IPOD.
by BtmnHatesRbn February 25, 2009 11:09 AM PST
@both Mr. Dee and Mergatriod Mania,

Woz is known everywhere, believe it or not. He's in almost every college computing textbook I had to read for my degree. Furthermore, Steve Jobs is known because SNL even made fun of him. So your points are moot.

Also, Woz came up with the idea for a computer for the AVERAGE person. The Altair 8800 had no way to interface with, unless you wanted to flip those "damned" switches, as Bob Cringely pointed out. Woz took a keyboard like the mainframes had and used it for input on the Apple I. The US Government awarded him a patent for it, which is still valid today.

And then the super-success that Woz had with Apple II paved the way for the Lisa, which had a GUI, which is what Windows uses. In fact, decompile the Windows Vi$ta code and you'll see the pirated DRI and Apple Lisa codes inside, doing nothing. This was discussed on a 1.5 year old episode of TWiT.

You owe everything to Woz in this modern day an age, or otherwise, computers would still be like the Altair and just be video game systems.

[CNET editors' note: Personal attacks edited out.]
by traxx09 February 26, 2009 7:13 AM PST
Everyone needs to hold off on their deification of Woz. BtmnHatesRbn I don't know if you're trying to say that Woz is responsible for GUI, but if you are then that's not true. If you're gonna say MS ripped off Apple, then you might as well say that Apple ripped of Xerox. It was the Xerox PARC division that came up with the mouse and the GUI. Everyone ripped it off of them, not Apple. So I'd say we owe everything to Xerox and not Woz, although I think he does have a brilliant mind.
by FemaleOpinon February 27, 2009 2:26 PM PST
The two Steve's didn't design them hand and hand... Woz designed it... Jobs went and got Markkula to invest and he marketed it. Jobs has taken way too much credit in the design side, where people who were on the inside know that Woz was the chief engineer in a big way! But Jobs knows how to market things big time, which is partially why Apple has done so well, they design for the user. Woz never was much on getting accolades, he just likes to share knowledge. Steve W's brother (Mark) was in business with some partners and started the first apple store (I worked there in something like '79... The folks in Cupertino / Sunnyvale etc, knew who was the technical genius. I think Jobs has certainly grown up well... but just because Steve W doesn't like the whole notariety and publicity thing doesn't mean that he isn't still brilliant... people should at least respect that. Heck the guy got a perfect score on his SAT's... twice! How many of us can say that! And people who don't know who Steve Wozniak is, don't know because he isn't a very public guy... although he cares a lot about public TV and the arts, and all those folks know him well. There is no reason for disrespecting him and lots of reasons to respect and admire him.
by Notoapplefanbois February 28, 2009 6:09 AM PST
Well actually mac os does not have a place in the most popular os since it is a version of linux.
by scottthesculptor February 25, 2009 8:29 AM PST
$8900 per 320GB?

Makes sense in the long run.
Like solar power.
Nice if you can afford the initial outlay.

Fast throughput, low power consumption, high reliability.

Flash prices keep falling . . .
Everyone will be using flash drives at some point.
And they'll get them from the same manufacturers that fusionio buys theirs from . . .
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by rapier1 February 25, 2009 8:55 AM PST
Well, this isn't for the home market or even mid sized businesses. This is a product aimed directly at enterprise applications where even a marginal performance advantage can translate into savings of millions of dollars.
by BtmnHatesRbn February 25, 2009 11:10 AM PST
You can buy HDSD IDE or SATA adapters for your computers, plug in like 4 32 GB SDHD cards and have a very nice, fast, low-power, reliable hard "disk".
by AnthonyNYC February 26, 2009 4:27 PM PST
by BtmnHatesRbn February 25, 2009 11:10 AM PST
You can buy HDSD IDE or SATA adapters for your computers, plug in like 4 32 GB SDHD cards and have a very nice, fast, low-power, reliable hard "disk".

There is no need to go through all that trouble, on a home PC, you can now just purchse a 120gb, 2.5" SSD, Solid Sttae Drive from newegg for about $270 and that's it, no need to get expensive 32gb flash SDHC chips, which are much slower by the way than an SSD, which even a slow model gets 150 gb read and write and an amazing 0.2miliseconds access time, blowing away even the WD Raptors great 8.9millisecond access time.
by TotalKonfuzion February 25, 2009 8:31 AM PST
"He seems to invest in a lot of startups, many which have failed or are just experimental without a hit in sight." ---Errr....if he didn't invest his time and money companies like Apple would have never existed.

"The Woz has been washed up for two decades." ---Okay...what's this have to do with him overseeing a project? He's a very intelligent guy and if you read up on your history..you'd realize that we owe a lot to him.

Let the man invest in what he wants and I'm glad he's doing something again...good for him.
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by Mr. Dee February 25, 2009 10:35 AM PST
Actually, Apple is his only success to date. If it wasn't for Steve Jobs, the Apple I would remain a hobby.
by BtmnHatesRbn February 25, 2009 11:11 AM PST
@Mr. Dee

Woz also gives his time to schools and charity, and he never loses money in the traditional sense. Sour games you have. Look, you don't like it, then fine, but you don't have to post things out of your butt.
by Mergatroid Mania February 25, 2009 10:40 AM PST
How does building a computer in your garage qualify one for a position as "Chief Scientist"? As far as I'm concerned, Woz isn't a scientist at all. Perhaps "Chief Home-Brew Engineer" would be more accurate.

Also, please don't compare this product to 3DFX, ATI and NVIDIA, as these companies made 3D available to the masses at reasonable costs. These solid state drives this company is making are no where near affordable to the masses. Sure, when 3DFX came out with their 3D add-on cards, they were expensive, but no where near $30 per gig. That's $3000 for a 100G drive. How this can be considered cost effective....I don't know. They must be saving an awful lot of energy for power consumption and cooling to make $3000 for a 100G drive cost effective.

Also, haven't we just been reading about one companies SSD that is slowing down as it gets older? Might want to beta test these drives for a little longer too.
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by BtmnHatesRbn February 25, 2009 11:14 AM PST
What is your problem, seriously? Answer that. The article is dead-on. Shrek was made on OTC HPs with 8 MB video cards, before being cleaned up. And, since I worked at Westwood Studios in the 1990s, we bought tons of the 2 MB cards to do all of the video and polygonal rendering for the games. Did you ever work at a game company that rendered anything? Have you? I have. I was there when we refused to rent anything from SGI or Cray and just wrote and built our own 3D card in 1992 from 386 chips using a PCI slot from parts we bought with Virgin Interactive's money at the local CompUSA.
by Sourdust February 25, 2009 11:57 AM PST
Using your logic Bill Gates and Steve Jobs were never qualified to be CEOs and should not have been. In fact, Silicon Valley would not exist if you were in charge. Actually, it might, but it would be run like other companies that only go for "qualified" leaders. You know, like Wall Street and the auto makers.
by martin1212 February 25, 2009 12:22 PM PST
You're way off. The markets being compared are the high end ones. So a $50k SGI system was replaced with a $5k system containing a $3k graphics card for use in high end animation. That's the replacement market being talked about here. In that sense the replacement of disk-based SANs with SSD-based ones is exactly analagous. Don't relate everything to the home/hobbyist user.
by pentest February 25, 2009 12:22 PM PST
These aren't for the masses and where they are useful the speed gains are definitely worth the price.

You mind is in the desktop world, where performance is a minor issue(even with gamers) compared to the area this product is aimed at.
by dutch_guilder February 26, 2009 1:06 PM PST
$3000 is peanuts for make a 100GB run 10x faster. In most organizations the database is always the bottleneck, and running a database costs $20-200k for the software + another $20-200k for the hardware + another $100k/yr for an admin. Spending another $3k to greatly improve the performance is a no brainer.
by houltmac February 25, 2009 10:49 AM PST
I think that just putting Woz' name against SSD will help the chain begin to take it seriously. It's a great thing and I would bet that Woz is personally very excited about the prospect. Great news.
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by BtmnHatesRbn February 25, 2009 11:15 AM PST
Wow knows something we don't. This guy took apart an early VCR in 1971 to see how it worked, and made it better. He also does scooter-polo. But seriously, this guy created the first large-capacity affordable floppy disk drive and controller card, so he knows something more than we do.

And Woz is a scientist, as we went back to college in the 1980s and got his degree.
by k23232323 February 26, 2009 12:42 AM PST
If he gets SSD stranded in some minimacbook then SSD will become far more popular, and with some decent capacity.

Idk, keeping in mind, this dude invented the home computer( for real people) we all owe him a certain amount of respect.

Now how did we get to today when windows is 93% or more of the world market is clear, woz left the company.

Only when the ipod came out and apple re-branded them selves as cool( plus running windows helped) did apple come back, and even now apple makes most of its money on ipods/iphones.
by catbutt5 February 25, 2009 12:48 PM PST
$30 per gigabyte would be fair if they had actually created a 'Silicon SAN' which they haven't.
A SAN's (Storage Area Network) purpose is to be shared storage for multiple computers simultaneously.
What they have created is DAS (Direct Attached Storage) which commands a far, far, far lower price... nowhere near the 3000 times the average price he quotes - $30/gig versus $.10/gig - 1 terabyte drives can be had for $100 or less, even "enterprise" SAS (Serial Attached Storage) 1 TB drives can be had for $200.
What surprises me is that every RAID card manufacturer hasn't jumped on Fusion's bandwagon. Especially considering their ridiculous profit margins and the observing that their card is nothing more than a RAID card with direct attached flash memoty and no need for slow hard drive interfaces.
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by nicmart February 27, 2009 5:48 AM PST
"What does Steve Wozniak know about solid-state drives that we don't?" The reporter asked the question, but he didn't provide an answer.
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by Kainchild February 27, 2009 9:40 AM PST
With the economy the way it is today, they actually expect people to pay 30 dollars a gig. I bet those business who were paying 50 a gig are changing over to that cheaper version just to save some money. Businesses aren't the big money makers they use to be and people who are sellers have to realize that when they decide to put out these prices.
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by ethieda February 28, 2009 9:41 AM PST
I can't wait to see these hit the stores!
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About Nanotech - The Circuits Blog

Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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