Bedlam breaks out at Circuit City
After Best Buy mega-stored Circuit City to oblivion, the hapless retailer has quickly gone to pieces.
On Friday, Circuit City said it was liquidating all of its stores. Then, on Saturday, there was a big liquidation sale at my local Circuit City--up to 30 percent off. The checkout line was almost as long as the lines you encounter on a typical Saturday at Fry's--the mostly California- and Texas-based sprawling electronics warehouse. (The line actually snaked to the back of the store.)
Understand that I'm not giving Fry's any backhanded praise. Fry's is so big, so unwieldy, and, in some respects, its sales policies so lax that, as a rule, I avoid it (unless I need a nuts-and-bolts item like a Torx screw).
But Fry's is still a going concern. Circuit City isn't. The store that I visited on Saturday had been taken over lock, stock, and barrel by the liquidator. I interviewed (very briefly because she was on checkout duty) the "store manager" who said that, as of Saturday, her new immediate boss was the person from the liquidation company. That person, in effect, was now running the show, she said.
My local Circuit City (in southern California) on Saturday had lines inside as long as Fry's--though that isn't necessarily a compliment
(Credit: Brooke Crothers)Inside, it was close to pandemonium. (The manager would not let me take pictures inside the store.) Consumers swarming everywhere: every one of them with at least a few breathless questions and scant employees to provide answers. And consumers seemingly snapping up anything that wasn't nailed down. (I've never seen so many HP wide-screen monitors in one checkout line.)
One male employee in the section I was browsing, spent most of the time I was there (about 15 minutes) pleading ignorance and searching for a manager who never (apparently) materialized.
A female employee I talked to outside (she was on break) said no one knew it would happen--until it happened.
What was ironic (and sad) was that I had been to this same Circuit City a few weeks before and an employee had boasted that this store would not close (in the wake of the limited nationwide store closings Circuit City had announced in November) and would be around for a long time.
My take as a consumer? The sheer scale, selection, organization, and relative attention to display detail that one senses at Best Buy proved to be a huge disincentive for going back to Circuit City--and CompUSA for that matter. Statistics don't lie. I have been to Best Buy dozens of times in the past two years. I've been to Circuit City--even though it's closer--maybe six times, and always as a last resort.
Ask your casual consumer, who is familiar with both stores, why Circuit City failed and the answer is often summed up in two words: Best Buy. Others will say Amazon--but that's another story.
Brooke Crothers has served as an editor at large at CNET News, an editor at Dow Jones' Asian Wall Street Journal Weekly, and a senior editor at InfoWorld. His CNET blog covers chip technology and computer systems, and how they define the computing experience. He also contributes to The New York Times' Bits and Technology sections. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. Follow Brooke on Twitter @mbrookec. 





- by 1kingsfan January 17, 2009 11:22 PM PST
- For Simpsonjaycatt : I hear ya buddy. Today was an absolutely horrible day at my store. Between customers wanting a brand new $2000 TV for 75% off and customers telling me that they're glad we're going out of business -it's a wonder most of my associates didn't already quit. I spend most of the day consoling them. Maybe if the customer stepped back for a second and saw past the 30% off signs they'd see how difficult it is for us to smile through our tears knowing we have AT MOST 2 months left. Sorry for what's happening to you too - no one except those involved understand what we're going through and the media only makes this worse. Good luck finding a job.......at least I know my management team supports me......something you'll never see at Best Buy.
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- by Simpsonjaycatt January 18, 2009 12:11 AM PST
- Good luck to you buddy up their in Nor Cal these last couple of weeks too. While I know we need to get rid of everything in our store we can only hope that things get better over the next couple of days. It is sad seeing the heart ache on some of our senior employees that have been at this for over a decade now and have to come in to be harassed for hours today. <br /><br />These people in L.A. though were just straight out vicious today from the profanities to the boycotting in the parking lot harassing employees as we left when our shifts were over. I must say that I have never been so popular to have been booed by over 100 people standing in line to get in calling me and my work buddies names for having to use an LP at the door to keep the fire hazard limit down and not having deals that were good enough for them.
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- by ferretboy88 January 18, 2009 5:35 PM PST
- What deals? They never had any. At least when compUSA was going under they lowered the prices. Different stores had different prices and nothing was 30% off. Nothing. Newegg.com is the place to go.
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- by MSSlayer January 18, 2009 8:19 PM PST
- Work for a crappy company and this is the expected result.<br /><br />It sucks you are losing your job, but the writing was on the wall for months.
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