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November 13, 2008 12:10 PM PST

AMD 'Yukon' looks beyond Netbooks

by Brooke Crothers

Updated at 3:20 p.m. PST throughout with clarification of Yukon and Congo technologies

An AMD-based Netbook? Maybe, maybe not.

On Thursday at an analyst meeting, AMD disclosed "Yukon" and "Congo"--the names that AMD is giving to its silicon technology, due in 2009, that will target the "ultraportable" market. (The meeting was streamed live from the event.)

AMD is targeting Yukon at ultraportable designs like the Voodoo Envy 133 notebook

AMD is targeting Yukon at ultraportable designs like the Voodoo Envy 133 notebook

(Credit: Hewlett-Packard)

The company is being very careful to parse this as a more full-featured ultraportable PC play not a strict Netbook play.

The ideal ultraportable form factor is a MacBook Air-style design: very thin with a 13-inch screen, according to AMD spokesman John Taylor.

In short, AMD is not offering an enthusiastic endorsement of the Netbook market. "The target is the slim form factor with a larger screen. Not a 10- or 11- or 12-inch screen," Taylor said. He quickly added that smaller Netbook-style designs may appear but repeated that this is not the emphasis.

Why? AMD's approach is to deliver "a full PC experience," Taylor said. "That's not what you can say about some of the Netbook-type products on the market today," he said. AMD will do this by tapping into the graphics chip technology from its ATI unit, according to Taylor.

"Customers are not satisfied with the experience on mini-notebooks," said Bahr Mahony, director, notebook product marketing at AMD, speaking during the analyst meeting on Thursday. AMD refers to Netbooks as mini-notebooks. Bahr said data shows that there are high return rates in Europe where many consumers have been snapping up Netbooks.

AMD's goal, therefore, is to offer a "more satisfying" experience on higher-performance laptop designs like the MacBook Air, Mahony said.

The tech specs that AMD is currently disclosing for Yukon/Congo are a sub 25-watt platform (processor and chipset) with single and dual-core options. Currently, its mainstream Turion processors operate at over 30 watts. (Correction: the "sub 25-watt" Yukon/Congo refers to both the processor and chipset.)

AMD also showed a Congo platform

AMD roadmap shows future Conesus and Geneva ultraportable chips

AMD roadmap shows future Conesus and Geneva ultraportable chips

(Credit: AMD)
AMD Congo and Yukon ultraportable platforms

AMD Congo and Yukon ultraportable platforms

(Credit: AMD)

AMD showed an ultraportable dual-core 65-nanometer chip dubbed "Conesus" on its road map. This will fall under the Congo platform umbrella. Huron will have one core and fall under the Yukon platform. After this, a 45-nanometer Geneva chip will debut in 2010. (Correction: Conesus falls under the Congo platform.)

Taylor also offered this thinking: Intel's Netbook strategy is somewhat restrictive in that designs are small, at least under 12 inches and--to date--usually under 10 inches. Without mentioning Intel by name, he said this restriction is to "protect segmentation of your business." In other words, if Intel delivers a chip that addresses larger designs it would cannibalize Intel's more profitable mainstream mobile processor lines.

Brooke Crothers is a former editor at large at CNET News.com, and has been an editor for the Asian weekly version of the Wall Street Journal. He writes for the CNET Blog Network, and is not a current employee of CNET. Contact him at mbcrothers@gmail.com. Disclosure.
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by Mr. Dee November 13, 2008 12:53 PM PST
It would be a terrible mistake if AMD does not target the NetBook form factor. We are talking about something that will have a great amount of dominance by 2012. Even Microsoft realizes this and is suring up Windows 7 to work nicely on it. Anyway, if they want their bad decision to make ATOM be the dominant technology, more power to them.
Reply to this comment
by hafenbrack November 13, 2008 2:09 PM PST
Just Curious, has anyone seen a netboook in the wild? None in my neck of the woods yet.
by pithenumber November 13, 2008 4:24 PM PST
AMD isn't targeting it, but companies will prolly use it as a high end netbook processor anyways.
by kwhsy82 November 13, 2008 5:13 PM PST
To hafenbrack: absolutely. In their suspected habit: Starbucks. A couple college-age looking folks.
by TY-Photography November 13, 2008 6:33 PM PST
I hope AMD makes some major progress in this department. I love their processors and hate to see the company struggle.
Reply to this comment
by ferretboy88 November 13, 2008 8:53 PM PST
Maybe that lawsuit by the libs in NY will hurt Intel so AMD can cheat their way to the top again. I just love those lawsuits where you sue a company that kicks your ass.
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by montex66 November 13, 2008 10:59 PM PST
I think the idea of a netbook is fine, but in practice I don't think they'll be very popular. At least, not with anyone who is smart enough to realize that any of your private stored on server is not going to stay private.
Oh sure, there will be reassurances that your data is safe and nobody has access to it, but we know better. The only way to keep your data out of other people's hands is to literally keep it out of their hands - something that can't be done from a remote location like a netbook.
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by cnet-og November 14, 2008 4:34 AM PST
montex66: I think you confuse 'netbook' with thin client (cloud computing)... There is no reason a netbook cannot be completely self-contained... without the use of remote storage.
by JLutes November 14, 2008 6:28 AM PST
Why would AMD try to limit themselves to catching up on low volume niche machines and skip on high volume netbooks? Especially going into recession - get a processor in the machines that are selling, with increasing sales, not into low volume high end machines. Jesus!
Reply to this comment
by Angorn November 14, 2008 1:39 PM PST
As a netbook user I can say that this is a terrible mistake for AMD as not only are netbooks extremely popular but they are very powerful as well, if you have your machine configured properly. I have an Acer AspireOne as my only PC right now and it can do everything just fine.

The Intel Atom 1.6GHz processor and 1.5GB of RAM runs flawlessly with anything I can throw at it, Photoshop runs perfectly and very fast. All of these processor company's, Intel included want us to think that we need faster and faster more and more powerful processors when all you really need is to make the software run properly with what you have. Once you take the crap out of the operating system (which has effected nothing) everything runs right.
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by ASH4UX November 14, 2008 10:02 PM PST
whats speed and sported other company board
pls full information in my id

my id ASH4UX@gmail.com

thx
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by AppleSuxLeo November 17, 2008 4:58 AM PST
AMD`s problem is that it is run by Dirk Meyer , Oscar Meyer`s brother.Should have stuck to hot dogs.
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by LogicProphet November 17, 2008 6:26 AM PST
I'm wondering where they get their figures considering the sales of netbooks of course your gonna have a significant # of returns more then the competition if your selling more. At any rate I'm extremely satisfied with my aspire one with a a 6 cell battery the damn thing is practically my safety blanket. It goes everywhere with me and with the 5 hour battery life I can upload pictures,write my books,watch my movies, ,listen to my tunes, and do my presentations in almost any given area.
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by ProDigit January 21, 2009 8:13 AM PST
Seems to me Caspian will be a greater mini notebook processor than the conesus.

Without having any data about the processors,one can assume the 45nm processor to only use slightly more or even less than the Conesus

Let's say the Conesus uses 8W TDP; the Caspian should use max. 16W (seeing it has twice the L cache,and probably will be slightly more advanced).
Then apply the rule of three,
16W*45nm/65nm=11W; since generally a 45nm will use about 70% of the 65nm's surface area,as well as use only 70% of the other's power draw.
when lower voltages are applied due to smaller manufacturing, the 45nm CPU could even use less than 70% of the 65nm's power.
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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