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September 29, 2008 7:00 PM PDT

AMD says new 'Shanghai' chip is ready to go

by Brooke Crothers

AMD said Monday it is set to roll out its next-generation "Shanghai" chip--minus the mistakes of the last generation.

The No. 2 processor maker wants to make one thing crystal clear: Shanghai is not Barcelona. The latter chip was rolled out in September 2007 to great fanfare only to be delayed a whopping eight months (or more, depending how the delay is calculated) due to production glitches and bugs. The chip was also hampered by speed (core clock frequency) limitations. This gave Intel an opportunity to regain ground it had lost to AMD in the server chip market.

"We had some mis-starts in getting Barcelona to market and wanted to bring as much velocity to Shanghai as possible. Learn from our mistakes and, as a company, never do that again," said Pat Patla, general manager of AMD's server and workstation chip business.

Shanghai--a quad-core product targeted at servers--will be AMD's first 45-nanometer processor. (Barcelona is 65-nanometer.) Typically, the smaller the geometries, the faster and more power efficient the chip. Intel has been shipping 45-nanometer processors since last year and these processors now make up most of Intel's offerings.

AMD needs Shanghai to succeed. It is reeling from a string of losses and is on the verge of announcing a major restructuring. "To bring it back to profitability the execution of the server product line is absolutely critical," said Ashok Kumar, an analyst at investment bank Collins Stewart. "That is really their only profit pool."

AMD's server chip roadmap includes a six-core Istanbul processor in Q4 2009

AMD's server chip roadmap includes a six-core Istanbul processor in Q4 2009

(Credit: AMD)

To ensure this, AMD designated a lead engineer to take over the entire Shanghai project to establish goals for the "health of the silicon, the schedule for the silicon, and the confidence level of the silicon," Patla said. AMD had to make sure that "the product that we put in the hands of our partners is going to be of substantial stability so they can do lots of early validation," he said.

As a result, the schedule for Shanghai has been pulled in. "Originally the plan was that Shanghai would launch in Q1 of '09 and we were able to pull that into Q4," according to Patla, adding that the product will not only be announced in the fourth quarter but vendors will be shipping servers in the fourth quarter.

"We're in full production right now in the factory," he said. "People will start getting first silicon from the final production very shortly."

Patla asserted that Shanghai is a "very power efficient product" and will perform much better than Barcelona because the smaller 45-nanometer process yields "a lot more (clock) frequency."

At the same frequency (speed), Shanghai will outperform Barcelona by about 20 percent, Patla said.

AMD is also boosting the size of the cache memory, which typically speeds performance, from 2 megabytes to 6 megabytes. Another speed improvement will come from increasing "instructions per clock," Patla said.

"We're also turning on HT3 (HyperTransport 3) and you'll see partners start to validate that in the Q1 time frame," Patla said. HyperTransport is a high-speed communication link technology between silicon.

Shanghai will be followed by a 45-nanometer desktop processor code-named Deneb, which is due to launch in the fourth quarter of this year or first quarter of 2009, AMD said.

In the fourth quarter of 2009, AMD will add a six-core processor. "We'll take what we've learned from our 45-nanometer process and Shanghai core and bring out an Istanbul six-core product," Patla said. Like Shanghai, this will be targeted at servers with up to eight processor sockets.

Brooke Crothers is a former editor at large at CNET News.com, and has been an editor for the Asian weekly version of the Wall Street Journal. He writes for the CNET Blog Network, and is not a current employee of CNET. Contact him at mbcrothers@gmail.com. Disclosure.
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by The1egend September 29, 2008 11:15 PM PDT
Go AMD. Get back in the black, give Intel a run for it's money. There needs to be competition in the market, and better yet, hopefully in a few years AMD can come out with something that will outperform Intel again.
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by bemenaker September 30, 2008 7:21 AM PDT
Nice to see AMD back in the game.
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by fdunn3 September 30, 2008 7:41 AM PDT
Intel is hard at work too, but it's good to see AMD coming back into the game.
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by njk1 September 30, 2008 7:59 AM PDT
Sweet, I want AMD back in the game and on top again.
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by Zaunto September 30, 2008 8:23 AM PDT
It's time for AMD to get back in the game. If they can solidify their platform (CPU, 790Chipset, GPU) on all of their platforms, they could create some formidable competition for Intel.
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by buggermenot September 30, 2008 8:37 AM PDT
We didn't see any benchmarks on this CPU.
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by thelemurking September 30, 2008 8:48 AM PDT
I love the whole multicore idea, but what's the point of 4 and 6 cores when 99% of all applications aren't even optimized for dual core?

Granted you can manually go in and change the affinity of an app to work on an individual core, but isn't it about time that software catches up with the hardware?

Why not work at increasing speed, lowering power and heat on the dual/quad core chips before moving into the 6-8 cores?
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by zboot September 30, 2008 9:50 AM PDT
Server applications are optimized for multiple processing units. Desktop apps are not. With computing moving more to the "cloud" and off our desktops and laptops, it makes business sense to focus on increasing the processing units per server while staying roughly within the same power budget.
by ltonnews September 30, 2008 10:32 AM PDT
"but what's the point of 4 and 6 cores when..."

Several reasons.

1. This is for servers ... not desktop applications. Server software does consume lots of processes and/or threads. If you dozens, hundreds, or thousands of users interacting with your sever there certainly not just one application running on one thread on that machine.

2. Virtualization. Just because these CPUs may be in one physical machine that doesn't mean that there will be one OS and mostly one application running on top. Again if you aggregated several users onto one machine can find a steady stream of workload.

In short. one of the limiting factor on desktop machines is that most users primarily engage in only one activity at a time. If you are talking the "average joe" desktop market then perhaps can get by with just duals.


"Why not work at increasing speed, lowering power and heat"

Again servers. There is huge momentum in virtualization. For virtualization servers you need a "bigger" machine in a smaller and more cost effective box. By the way the article does seem to indicate that get a increase in speed and probably get a lowering of power since .45. ( heat and power are pragmatically the same thing . ignoring how 'leaky' the circuits are.) If you can increase speed and increase cores why not?
by Imalittleteapot September 30, 2008 7:34 PM PDT
Software isn't optimized yet, but that doesn't mean they're not being modified at all. It takes a while because the hardware had to get in our hands before programmers can successfully write and test but they're already starting to take advantage. It's just a rumor that no one is working on it. Trust me there are people working really hard on it.

It won't take as long as you think. You don't have rewrite the software every time you double the cores. If you can write good multicore code it'll scale as you add more cores. Going from one core to two cores may need a rewrite. However, one you realize cores will keep increasing it won't take as many software changes to go from 4 to 6 or 8 as it did to go from 1 to 2. They just have to get over the first hump of teaching their software to work with many cores instead of one.
by the_deek September 30, 2008 12:47 PM PDT
"I love the whole multicore idea, but what's the point of 4 and 6 cores when 99% of all applications aren't even optimized for dual core?"

While this may be true in the desktop market, it is not at all true in the server market. Shanghai will first released as a server part under the Opteron name because the server market is their bread and butter. Server workloads are definitely optimized for multi-core processors, way more than desktop applications. A server could potentially sit above 90% utilization all day long depending on the application, while your desktop probably idles 90% of the time. Vastly different usage patterns.
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by andrej1981 September 30, 2008 12:53 PM PDT
Server applications are very well multi-threaded and there are the multi purpose servers also, I think. Virtualizitaion is an other good example for multi-core cpu usage. You can rid of - let's say - 10 old server and put them into one new and multicore server. The new virtual server will be faster and power consumption will go down by 60-80%. If they're in a datacenter you'll have a huge saving also.

On desktop you may use many applications paralel, so multicore will work fine there also.
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by nutso101 October 4, 2008 11:21 PM PDT
May the strongest win.
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by sang u kim October 5, 2008 6:02 PM PDT
AMD says its first 45nm chip dubbed Shanghai is not Barcelona, and will outperform Barcelona about 20 percent. However, it doesn?t mention what process technology is used in Shanghai chip, and its performance and power, particularly compared to Intel?s 45nm process technology that utilizes advanced high K HfO2 /metal gate stacks as detailed in IEDM 2007.

Barcelona is PD (partially depleted) 65nm SOI based chip. There is no mention whether Shanghai is also based on PD SOI or FD (fully depleted) SOI or conventional bulk based oxy-nitride SiO2 gate or advanced bulk based like Intel 45nm. For Barcelona to be successful, it has to be equivalent or superior to Intel?s 45nm technology in device performance, power, reliability as well as profitability.

The Shanghai chip is one year behind Intel?s 45nm which is in high volume manufacturing since 2007, and AMD's 32nm might be one or more year behind Intel?s 32nm process technology yet to be announced, possibly late 2009 or early 2010. Intel is the only company today manufacturing high volume 45nm products. Doing so, Intel has gained critical learning and experiences in high volume manufacturing, circuit design and reliability required for easy transition to 32nm and beyond. AMD will face enormous challenges in getting back to profitability in high volume manufacturability race with Intel for the next generation technology development.
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About Nanotech - The Circuits Blog

Brooke Crothers was formerly editor-at-large at CNET News.com, an analyst at IDC (International Data Corp.) Japan, and an editor at The Asian Wall Street Journal Weekly (The Wall Street Journal, Dow Jones), among other endeavors, including a recent hiatus from the tech industry when he co-managed an after-school math and reading center. Nanotech covers computer chip technology and how it defines the computing experience. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.

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