July 10, 2008 9:51 AM PDT

Why Baidu outperforms Google in China

by Graham Webster
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The question of why Baidu continues to outperform Google in the world's largest internet user-base has fueled much discussion. I explore business practices and cultural factors that may have fueled this advantage in an article for China International Business this month.

But while Baidu leads now, there's a possibility that Google's strength in the "cloud computing" world may lead to gains in the long run.

Check out the article here.

Formerly a journalist and consultant in Beijing, Graham Webster is a graduate student studying East Asia at Harvard University. At Sinobyte, he follows the effects of technology on Chinese politics, the environment, and global affairs. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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by pandapassport July 11, 2008 10:53 AM PDT
My suspicions have always been that Baidu's advantage lies in their mp3 search, where you can locate almost any mp3 your heart desires, as you're searching from a Chinese IP, or a Chinese proxy. Otherwise Baidu will return an error.

I still have not seen any evidence to show that Baidu is a better Chinese search engine. More popular, yes. Better? Prove it.
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About Sinobyte: China and technology

CNET Blog Sinobyte, written by Graham Webster, is focused on technology and its impact on Chinese politics, environment, and China's international affairs. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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