Why Baidu outperforms Google in China

The question of why Baidu continues to outperform Google in the world's largest internet user-base has fueled much discussion. I explore business practices and cultural factors that may have fueled this advantage in an article for China International Business this month.

But while Baidu leads now, there's a possibility that Google's strength in the "cloud computing" world may lead to gains in the long run.

Check out the article here.